Mobile Marketing and Engagement with Facebook - Social Media Week London 2013
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Transcript of Mobile Marketing and Engagement with Facebook - Social Media Week London 2013
![Page 1: Mobile Marketing and Engagement with Facebook - Social Media Week London 2013](https://reader035.fdocuments.in/reader035/viewer/2022062615/54822f1eb47959f60c8b4737/html5/thumbnails/1.jpg)
Introducing 23snapsMobile-first private social network for families.
Meaghan Fitzgerald – Social Media Week, LDN
Meaghan [email protected]://www.23snaps.com
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23snaps and FacebookInstalls, Engagement and Fans
Meaghan Fitzgerald – Social Media Week, LDN
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Why Facebook Beats Alternative Ad NetworksParticularly for non-games
Meaghan Fitzgerald – Social Media Week, LDN
Cost• Pay as you go• Contract
Targeting• Location• App category• Interest & demographic
Reach• Small, niche ad network• Large, general ad network
Access• Managed campaigns• Self-service campaigns
• Low cost, pay as You Go
• Deep interest and demographic targeting
• Massive reach
• Self-service, opportunities for agencies to manage.
![Page 4: Mobile Marketing and Engagement with Facebook - Social Media Week London 2013](https://reader035.fdocuments.in/reader035/viewer/2022062615/54822f1eb47959f60c8b4737/html5/thumbnails/4.jpg)
Facebook’s Power EditorOverview
Meaghan Fitzgerald – Social Media Week, LDN
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Interesting Interest Targeting
Meaghan Fitzgerald – Social Media Week, LDN
Some Unique, High Reach Interests:
• I love being mum• My kids are my world• Mommys money saving obsession• My children mean everything to me• I am proud mummy• How to photograph your baby
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Custom AudiencesTo drive engagement and loyalty
Meaghan Fitzgerald – Navigating the App Store Landscape
Use Custom Audiences For:
• Special offers for loyal users• Re-engaging lost users• Announcing new features• Getting lost users to reinstall your app
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Beyond Installs, Engagement and Fans
Meaghan Fitzgerald – Social Media Week, LDN
23snaps Example: Creating the Perfect App Icons
23snaps Example: Competitor Research