Mobile Marketing 101 Fundamentals in mobile marketing implementation.
Mobile Marketing
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Mobile Marketing Campaigns Fresno Grizzlies Laura Kerimova Mobile Marketing Campaigns MKTG 469 – Internet Marketing Professor Ahrens
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Transcript of Mobile Marketing
Mobile Marketing Campaigns
Fresno GrizzliesLaura Kerimova Mobile Marketing CampaignsMKTG 469 – Internet MarketingProfessor Ahrens
Mobile Marketing Campaigns Campaigns that would work best: • Mobile Applications• Bluetooth Wireless• Mobile Websites
Campaigns that would NOT work best:• SMS/Text Messaging• Pay Per Call• Voice Marketing
Audience
Target Audience:• Men & women of all ages
– Teenagers & older kids– Young 20’s – 40’s– Older 40’s +
• Single Men/Married Men• Men w/ & w/o children