Mobile Marketing

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Mobile Marketing Campaigns Fresno Grizzlies Laura Kerimova Mobile Marketing Campaigns MKTG 469 – Internet Marketing Professor Ahrens

Transcript of Mobile Marketing

Mobile Marketing Campaigns

Fresno GrizzliesLaura Kerimova Mobile Marketing CampaignsMKTG 469 – Internet MarketingProfessor Ahrens

Mobile Marketing Campaigns Campaigns that would work best: • Mobile Applications• Bluetooth Wireless• Mobile Websites

Campaigns that would NOT work best:• SMS/Text Messaging• Pay Per Call• Voice Marketing

Audience

Target Audience:• Men & women of all ages

– Teenagers & older kids– Young 20’s – 40’s– Older 40’s +

• Single Men/Married Men• Men w/ & w/o children

Campaign TypeMobile Website

• News, Scores, Roster, Bio• Includes Mobile Commerce

- Ticket Sales- Merchandise & Fan Stuff

Objective:• To make fans access to their sports news easier and more convenient