Mobile Marketing Special Report - DOUBLE Your Profits with "Mobile Marketing"
Mobile marketing
17
Mobile Marketing Cairo, December 21 st Engaging your target audience Fady Ramzy Interact Egypt country Manager
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Mobile marketing integrated presentation during Social Media & Email marketing summit in Cairo - Interact and Michael Leander.
Transcript of Mobile marketing
Mobile Marketing
Cairo, December 21st
Engaging your target
audience
Fady Ramzy
Interact Egypt country Manager
Lets
Interact
321/12/2010Mobile marketing
So far so good?
#followinteract
#SMMC
4
2010
21/12/2010Mobile marketing
Mobile Applications
5
“the mobile app market will be worth $25 Billion by 2014”
- Juniper Research
21/12/2010Mobile marketing
621/12/2010Mobile marketing
7 21/12/2010Mobile marketing
Why do I need a mobile marketing strategy?
Unmatched Reach: Your brand in customer’s pocket
Targeting and personalization: You know your customer
Low data rates: Its is accessible
The Applications rising tide: Unmatched potential now
8 21/12/2010Mobile marketing
Popular channels
SMS: text + URL
Mobile portals
Mobile applications: Branded apps, advertising
QR codes: Links and coupons
Bluetooth marketing
Mobile video
Mobile
Applications
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1.Productivity (email, calendar,...)
2.Services / Utilities(information, updates,
notification)
3.Entertainment (games, fun, Social media)
21/12/2010Mobile marketing
Mobile
Video
New landscape for Mobile Video
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Mobile video
services, now are not
yet widespread but
will grow fastly in the
next years.
Much of the growth will be fueled by increased bandwidth, lower data costs, and more advanced handheld devices.
Mobile marketing
Mobile video market – new opportunities
13
A rising demand for
Mobile Video services will
create major new
opportunities for brands
Mobile marketing
Mobile Video Services
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- Mobile TV
- Video on Demand (VoD)
- Video sharing
- Viral video sharing
- Video blogging
- Conversational video
- Video portal
- Multimedia ring-back tone
- Mobile advertising
- Social networking
- Video messaging and video SMS
Consumer-oriented mobile
video services focuse on
entertainment and social
networking
Business-oriented mobile video
services emphasize enhanced
communications and collaboration
- Video training
- Interactive Voice and Video Response
(IVVR)
- Video sharing between a business and
its customers
Mobile marketing
QR Codes
16 21/12/2010Mobile marketing
17
Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.itGrazie!
شكرا
21/12/2010
Fady Ramzy
Mobile marketing:
@Cyberzizo
Linkedin: Fady Ramzy
