Mobile Marketing

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Presented by: Ron Mills 954.394.4980 www.YourMobileMarketingWizard How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing

Transcript of Mobile Marketing

Page 1: Mobile Marketing

Presented by: Ron Mills954.394.4980

www.YourMobileMarketingWizard

How Your Local Business Can ATTRACT and KEEP Customers

Through Mobile Marketing

Page 2: Mobile Marketing

Table Of Contents

1 Mobile Usage Facts & Trends

2 Popular Mobile Activities

3 Why Mobile Marketing?

4 Potential Mobile Profit Boosters

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What is Mobile Marketing?

Mobile Marketing is a set of practices that enables organizations to communicate

and engage with their audience in an interactive and relevant manner through

any mobile device or network.

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Mobile Marketing Facts & Trends

Every Business Should Know About

More than 6 Billion Mobile Users Worldwide

By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage

More than 50% of all “Local” Searches are Done from a Mobile Device

Over 350 MILLION People Access Facebook from Their Mobile Devices

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Mobile Marketing Facts & Trends

Every Business Should Know About

A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices

Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed

Most People Keep Their Mobile Devices within Arm’s Reach 24/7

Smartphones are Now OUTSELLING Personal Computers

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Mobile Marketing Facts & Trends

Every Business Should Know About

Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines

Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons

86% of cell phone owners are “connected TV viewers” – meaning they use their phones in some form or fashion while watching TV

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Popular Mobile Activities

Social Networking

Performing Searches

Using Mobile Apps

Listening to Music

Sending and Reading Emails

Watching Videos

Browsing Websites

Checking News and Weather

Sending and Reading Text Messages

What Are People Doing on Their Mobile Devices?

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You Must :

1. Put your business in front of your mobile target audience

1. Spend your marketing dollars where they can yield the best returns

1. Utilize the power of mobile marketing to stay connected to your local market

What Does This Mean for Your Business?

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Mobile has changed the way consumers spend their money…

It has also changed the way your business can

truly CONNECT with your local target market…

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Build Your Brand

Gain the Edge on Your Competitors

Connect with Local Consumers

Generate New Leads & Repeat Loyal Customers

Why Mobile Marketing?It’s POWERFUL For Helping You…

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TRADITIONAL METHODS MOBILE METHODS• Mobile Websites• Text Message

Marketing• Mobile Apps & More!

• Yellow Page Books• Newspaper Ads• TV Commercials

Traditional Advertising Methods Are No Longer

as Effective as They Once Were

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Could Mobile Marketing Be The Missing Piece of the Puzzle for

YOUR Small Business?

Mobile Marketing is No Longer a Trend…

It’s the NEW Way to Do Business!

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Potential Mobile Profit Boosters

Mobile Apps

QR Codes

Text Marketing

Mobile WebsitesYour Website Should be Viewable and Easy to Navigate on Mobile Devices

Send Valuable Offers and Info to Your Customers on Their Mobile Devices

Provide Instant Gratification and Access to Your Mobile Audience

Stay in Touch with Your Customers Directly on Their Mobile Devices

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Is This YOUR Mobile Audience?

Recent studies show that current mobile web-user experiences are overall

HORRIBLE when it comes to viewing and navigating

websites…

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Web Designers Understand How to Build Websites Made for

COMPUTERS

But a MOBILE PHONE is Not a Computer…

Mobile-Friendly Site vs. Traditional Site

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Improved Mobile User Experience

Faster Website Loading Speed on Mobile Devices

Location-Based for Geo-Targeting

More Exposures to “On-the-Go” Consumers

Why a Mobile Website?

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Permission-based communication with customers and potential customers via text messages sent to their mobile devices…

Communication includes helpful information, coupon offers, event notification, and more…

What is Text Message Marketing?

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Builds a Powerful List of Targeted Buyers

Permission-Based – Customers Opt-in to Receive Your Text Messages

Cost-Effective and Produces a High Rate of Return

Very Little Technical Knowledge Required

Why Text Message Marketing?

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A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones…

Once scanned, the mobile user will be directed to your destination of choice such as a coupon offer, an online video, etc…

What is a QR Code?

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Quickly Becoming Popular in the Marketing World

Allow Consumers to Access Information About a Product or Company IMMEDIATELY

Many Major Brands are Using Them to Engage with Customers

Easily Read by Most Mobile Devices with the Help of a QR Code Reader

Why QR Codes?

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Mobile applications (also called “mobile apps”) are applications developed for small handheld devices, such as smartphones...

Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet…

What is a Mobile Application?

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Your Customers Can Reach You Easily with One Tap

Produces Repeat, Loyal Customers through Engagement

Effortlessly Send Out Coupons and Special Announcements with “Push” Notifications

Builds Your Brand by Staying in Front of Your Customers

Why Mobile Apps?

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QUESTIONSANY

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Thank You For Viewing Our Mobile Marketing Presentation!

For More Information About How You Can Lower Advertising Costs and

Boost Profits at the Same Time, Contact Me Today!

Ron MillsFoot Print Strategies

954.394.4980www.YourMobileMarketing

Wizard.com