Mobile Learning and Video

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Motivation & Engagement On a Multimodal Platform


Two Observations

“I think about ninety percent of the problem in teaching, or maybe ninety-eight percent, is just to help the students get interested.”

Noam Chomsky

Data from 30,000Englishcentral Users

“Students who study with mobile access are 2X more engaged than web only users.”

* Survey of 701, Kansai GaiDai Freshman (James Rogers); 54% iPhone; 39% Android

Multimodal Access a Key to Engagement• Old Theory: mobile not a learning device; it’s a personal device• It’s not just mobile. Think couch surfing.• Smartphone Penetration of Japanese Freshman 94%*• Learning Apps on Mobile: 16.3%* EnglishCentral users are twice as active with mobile; the Snack Pack

How: Watch Videos

Over 9,000 of the best English learning videos lessons

Video on mobile now a reality


How: Learn Words In Context

“Learning from context is so important that some studies suggest that first language learners learn most of their vocabulary in this way.” - Paul Nation

Students mark words they don’t know, and EnglishCentral does the rest

Tracking progress across devices

How: Just Don’t Sit there…Speak


• Microphones are better and easier to set up on mobile• Speech Assessment Technology works better on mobile• More opportunities to practice: 144 million lines spoken

How: Quiz testing Compression• Mobile ideal for time interval learning: snack packs• Less than 2% of emails opened in Japan• Mobile enables in app messaging


Tracking ProgressKey is Synchronizing Progress Across Devices• Measure progress via vocabulary acquisition: watch, learn & speak• Measure engagement with activity points Game Dynamics


Assessing Progress• Use mobile for vocabulary assessment• Use humans for full assessment • Use testing if you must (TOEIC / Versant tests done with several uni-versities)


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Mobile Learning and Video

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