Mobile IQ - Apps: 10 habits for success
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Transcript of Mobile IQ - Apps: 10 habits for success
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Apps for brands: 10 habits for success
Think huge. Render small.
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Apps for media brands
• What are the habits that lead to success? – How to execute a successful strategy
• Do I need to build an App? – App Development vs HTML 5
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Mobile IQ qualifications? • Delivering mobile web
solutions for over five years • From The Guardian to
Playboy • Developed apps for
• iOS • Android • Blackberry
• 100’s of millions of PI’s per year
• 3+ million app users
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#1 – Proceed with caution
Users take no prisoners – negative voices always more vocal A “2 star” rating is bad for brand – just ‘being’ in the store is not good enough
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#2 – Avoid bumps with a clear objective
Prepare a business plan – or at least an elevator pitch Do your homework – what are other competitive apps doing?
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#3 – Select the right platform
Remember your target market – they may have a device preference Launching cross-platform is tough – get the order right
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#3 – Select the right platform
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#4 – Make sure it’s sustainable
Getting v1 live is one thing – keeping it running is another Supporting and maintaining apps takes time and money – factor this in
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#5 – Avert a design disaster
Tread carefully with in-house design – unless you have experience Think different – remember to design appropriately for brand and device
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#6 – It’s not just about the development
Don’t get caught thinking it’s all about development – it’s only 25% You need other 25% splits – for analysis, design and deployment too
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#7 – Beware of pot-holes
Test, test, test – different connectivity scenarios Fragmentation – versions and device specific OS builds
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#8 – Get a launch plan
We all hate gantt charts – but there are benefits to planning You can build anticipation via other mediums – pre-launch momo
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#9 – Rinse and repeat
Leverage the app store eco-system – do what you can to get noticed Try every angle – keywords, search, ratings, promotion, partnership, releases
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#10 – Analyze your audience
Analytics are key – for improvements for the next release Feedback is actually helpful – respond to users’ needs to bump up ratings
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#10 – Analyze your audience
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…but it can be worth it!
• “Delivered 4x ROI on investment”
• “Built larger user database than all other channels combined”
• “Exceeded our expectations”
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Case study: BBC News App
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Case study: BBC News App
• BBC iOS app (iPhone & iPad) – Over 2 million downloads – 44% of users use the app every
day – 70% of users use the app every 3
days – #1 free app in the UK App Store – #1 news app in 16 countries, top
10 in 62
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BIG THINKING FOR THE SMALL SCREEN
Mobile IQ