Mobile Internet - Where is the money?
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Transcript of Mobile Internet - Where is the money?
Mobile Internet – Where Is The Money?
Edwin Metselaar
Agenda
• Wie is & wat doet MobPro? • Affiliate Mobile Stats • Conversiemogelijkheden • Wat kan er allemaal?
Wie is MobPro?
• Spin-off van Zanox & M4N vanuit Business & Product Development
• Wederzijdse partnership om internationaal adverteerders en publishers een mobiele propositie aan te kunnen bieden
Wat doet MobPro?
• Mobile Advertising platform to meet advertisers and publishers expectations and demands
• Target both mobile apps & mobile websites • Every type of Ad can be served. Rich media ads, expandable
banners, animated ads, video ads • Access to over 10 Billion impressions in Europe • Adapt to all mobile strategies • Landing page creation and optimization
THE AFFILIATE MODEL DOES NOT WORK ON MOBILE
Stelling
Sales
0%#
10%#
20%#
30%#
40%#
50%#
60%#
70%#
80%#
90%#
100%#
sep# oct# nov# dec# jan# feb# mar# apr#
normal#sales#
mobile#sales#
Percentage Mobile Clicks per Platform
0.00%#
5.00%#
10.00%#
15.00%#
20.00%#
25.00%#
30.00%#
35.00%#
40.00%#
45.00%#
sep# oct# nov# dec# jan# feb# mrt# april#
Android#
BlackBerry#
iPad#
iPhone#
Windows#Mobile#
Percentage Mobile Sales per Platform
0.00%#
10.00%#
20.00%#
30.00%#
40.00%#
50.00%#
60.00%#
70.00%#
sep# oct# nov# dec# jan# feb# mrt# april#
Android#
BlackBerry#
iPad#
iPhone#
Windows#Mobile#
Clicks & Sales
iPad 62%
iPhone 19%
Android 17%
BlackBerry 2%
Windows Mobile
0%
iPad 39%
iPhone 29%
Android 29%
BlackBerry 2%
Windows Mobile
1%
iPad = Pacman
iPad 62%
iPhone 19%
Android 17%
BlackBerry 2%
Windows Mobile 0%
Conversion
0.00%#
0.20%#
0.40%#
0.60%#
0.80%#
1.00%#
1.20%#
1.40%#
1.60%#
1.80%#
iPad# Non#Mobile# iPhone# Android#
Mobile clicks
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
jan feb mrt apr mei jun jul aug sep okt nov dec jan feb mrt apr
OP ZOEK NAAR ANDERE CONVERSIEMOGELIJKHEDEN
Dus:
Consument op mobiel
Enkele voorbeelden: • Oriëntatie • Second screen • Simpele gegevens achterlaten • Like op Facebook / tweet • Coupon code unlocken / opvragen • etc
MOGELIJKHEDEN VOOR ADVERTEERDERS
iPad optimalisatie
Rich / Interactive Media
Rich / Interactive Media
Product adviseur
Second Screen
• 40% van de tablet & smartphone eigenaren gebruiken hem dagelijks tijdens TV kijken
• 19 % zoekt product informatie
• 13% zoekt coupons of deals
Bron: Nielsen
Top activiteiten 1. E-mail 2. Browsen 3. Social Networking 4. Info zoeken
Second Screen
Second Screen
• Is het bericht via het mobiele kanaal gelijk aan TV kanaal?
• Hoe balanceer je aandacht tussen groot scherm en klein scherm?
Tweet / Like to unlock
• Geen gegevens achterlaten bij adverteerder
• Snel, makkelijk (indien ingelogd)
• Campagne bereik “gratis” vergroot via social media
Integratie mobile + desktop
• Oriëntatie op mobiel • Inoggen met bestaande
account • Winkelmand of wishlist
vullen • Later afrekenen op
desktop
Integratie mobile + desktop
Combinatie
• Meerdere meetbare conversie opties
• Click to call • Call me back • Tweet / Like • Info lezen
Conversiemogelijkheden
• Cost per View • Cost per Click • Cost per Call • Cost per Download • Cost per Install • Cost per Like • Cost per Tweet
• Cost per WhatsApp • Cost per SMS • Cost per Lead • Cost per Sale • Cost per Coupon • Cost per In-App-
Purchase • Welke nog meer…?
Nieuwsbrief inschrijving + coupon
WAT KAN ER ALLEMAAL?
Technisch
(Rich) Media + Video
We can serve any kind of (mobile) ad on every phone, tablet or PC. Rising stars:
Mobile advertising platform
Possibility to target & optimize on the right inventory based on the goals of the campaign with the MobPro adserving system Targeting: Device (Galaxy S2), Capabilities (Video), Provider (KPN), Wifi or 3G, OS (Android),Scheduling (Callcenter), Geotargeting (Zipcode/City), Channels (Fashion/News)
Geotargeting
We can target on country, city, zip code and even exact locations (latitude/longitude) with a X mile(s) radius.
(App) Tracking
Track your downloads & events from your iOS & Android App • Track every channel
– mobile web/app, mobile search, social media, organic)
• Calculate the lifetime value • Optimize on ROI
Creatie
• Landing pages • Mobile websites • Formulieren • Click-to-call (SMS)
integratie • iOS & Android Apps
Quick demo: mobpro.com/m
The affiliate model does not work on mobile?
• Gaat verder dan CPS/CPL – CPD – Cross device oplossingen – iPad optimalisaties – Cost per call, SMS etc
• Er zijn dus wel geschikte KPI’s om het affiliate model op mobiel zinvol in te zetten
Let’s Go Mobile!
Contact
Edwin Metselaar [email protected] +31 615057739 Diederick Ubels [email protected] +31 647090432 mobpro.com @mobpros
Vragen?