Latest trends and facts. Internet in Russia Filip Pieczyński Moscow, 04.2010.
Mobile Internet Moscow
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Mobile Internet Usage Moscow, Russia – Spring 2011 A survey by Mobiety in partnership with Data Insight and EastWest Digital News
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Key findings: 52% of respondents use mobile Internet several times per day or “almost all the time”, 27% once or twice per day 29% started using mobile Internet less than 1 year ago Mobile Internet is used mostly for information (50%) and communication (45%) purposes. 66% of respondents visit mobile or non mobile sites, 37% check emails, 33% use instant messaging, 33% use other mobile apps, 25% download music, games or videos. Methodology: This mobile web survey was initiated with SMS invitations. SMS invitations were sent to subscribers immediately after they topped up their mobile account via QIWI offline payment terminals. With a response rate reaching 0.84%, 312 forms were submitted from 14 to 16 April 2011 in Moscow. As a reward, 10 rub. ($0.35) were added to the participants’ account.
Transcript of Mobile Internet Moscow
Mobile Internet Usage
Moscow, Russia – Spring 2011
A survey by Mobiety in partnership with Data Insight and East-‐West Digital News
This mobile web survey was ini>ated with SMS invita>ons. SMS invita>ons were sent to subscribers immediately aBer they topped up their mobile account via QIWI offline payment terminals*.
Invita>ons contained a link to the online survey form and to informa>on about the reward for par>cipa>on.
* Prepaid service dominate in Russia with offline payment terminals as a popular payment means. With these machines, one can pay such things as mobile phone and u>lity bills, taxes, and fines as well as pay for purchases made at e-‐commerce sites. QIWI is the largest operator with 144,000 terminals virtually ubiquitous in Russia.
Methodology
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Response rate: (submiVed forms/invita>ons sent)
Number of ques>ons:
Average >me to complete the form:
Percentage that used mobile to complete the form:
312 forms were submiVed from 14 to 16 April 2011 in
Moscow. As a reward, 10 rub. ($0.35) were added to
the par>cipants’ account.
Survey details
0.84 %
58 %
6 minutes
17
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Gender
Males
Females
What is your gender?
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Age How old are you?
81% of respondents were aged 18 -‐ 34.
Under 17
18-‐24
25-‐34
35-‐44
45+
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Devices used Devices used to submit the quesRonnaire.
58% used a mobile phone. Page 6 / 19
Usage frequency
Daily usage among: • smartphone owners – 85% • feature phone owners – 66%
How oSen do you use mobile Internet?
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Few experienced users
29% started using mobile Internet less than 1 year ago.
When did you start using mobile Internet?
< 1 year 1-‐2 years 2-‐3 years 3-‐5 years > 5 years Don’t ago ago ago ago ago remember
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Triggers & drivers
*Other: • Was in need of naviga>on and search (6%) • Installed an app that required connec>on (5%) • Learned of it from ads and decided to try it (5%)
Why did you start using mobile Internet?
I got new phone with easy Internet connec>on
I had no other Internet connec>on
It just happened
I needed to stay connected constantly
Friend advice
Other reason*
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Triggers & drivers
On average, 2.3 ac>vi>es per user.
For what acRviRes do you use mobile Internet?
Visi>n
g mob
ile
sites
Visi>n
g no
n mob
ile site
s
Checking e-‐m
ails
Dow
nloading
music, video,
images, gam
es…
Instant m
essaging
Surfing
Using other
mob
ile app
s
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Triggers & drivers For what purpose do you primarily use mobile Internet?
Find informa>on on the go
Communicate with friends
Pass the >me
Naviga>on, traffic
Get news
Check emails
Check updates in social networks
Other purpose
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Ubiquitous usage?
On average, mobile Internet is used in 3.8 places.
Number of places/points of usage
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Ubiquitous usage? Where or when do you use mobile Internet?
At the office
At home
Outdoors
In public transport
In cafés, restaurants
In a car
On vaca>on
In the countryside
While shopping
At school or university
On business mee>ngs
On business trips
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Primary place of use
When one uses mobile Internet at school/university,
school/university tends to be the primary place (66%) of
use.
At school or university
At home
At the office
Outdoors
In a car
In public transport
In cafés, restaurants
In the countryside
Other
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Paying for data
Among daily users: • 97% have subscrip>on • 81% pay per Mb • 64% gave others answers
What payment opRon do you use to pay for data?
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Another mobile Internet
• 48% use WiFi for their mobile phones (75% among
WiFi-‐enabled phone owners)
• 20% at home
• 14% at the office • 36% in cafés (with free hot spots) • only 2% pay for access
• 63% use other gadgets with wireless Internet connec>on: notebook (53%), netbook (15%), tablet (8%), other (5%).
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Data Insight is a leading Russian Internet research agency.
Exper>se:
• E-‐commerce market reports
• E-‐commerce news • E-‐commerce adver>sing
• Startups and investment funds: the card market
• Online polls
Your contact:
Fedor Virin and Boris Ovchinnikov, founders
[email protected] +7 495 7254946
About Data Insight
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Mobiety uses innova>ve approaches for mobile Internet
polls and surveys.
Mobiety’s clients can:
• Design ques>onnaires with a user-‐friendly online tool • Reach poten>al respondents via SMS
• Top up respondents’ accounts immediately
• Publish results and export data easily
Your contact: Mikhail Zarin, founder [email protected] +7 964 528 77 45
About Mobiety
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This presentation was prepared in association with East-West Digital News, the first comprehensive English-language online resource dedicated to Russian IT industries.
Site contents: Daily news – Expert analysis – Market data – In-depth studies – Industry events... and a variety of professional business tools designed to improve business communication between Russian and international market participants at all levels.
www.ewdn.com
