Mobile & independent schools
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Mobile Internet & Independent Schools April 21, 2011 Travis Warren W H I P P L E H I L L
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Transcript of Mobile & independent schools
Mobile Internet &Independent Schools
April 21, 2011
Travis WarrenW H I P P L E H I L L
W H I P P L E H I L L
2007 2011
W H I P P L E H I L L
SMART PHONES?
85%
15%
Yes
No
Source: Parent Survey Fall 2010
DO YOU TEXT?
85%
15%
Yes
No
Source: Parent Survey Fall 2010
W H I P P L E H I L L
Internet : Mobile v. Desktop
Native Apps
Mobile Web
QR Codes
Mobile Video
Location Based
Mobile v. Desktop
Personal Devices
Location Aware
Consider Screen Size (i.e. iPhone v iPad)
Design for Touch
User Interface Conventions
NO FLASH?
HTML5
HTML5
iPads
http://www.angrycreative.se/
http://www.angrycreative.se/
Native Apps
W H I P P L E H I L L
WHEN TO BUILD NATIVE?
Are you building a utility or game?
Does your app need to be used without the internet?
Is your app going to make extensive use of the Dialer, GPS, Mail Clients?
Native Apps
W H I P P L E H I L L
W H I P P L E H I L L
!
Mobile Web
W H I P P L E H I L L
HTML 5
SYNTACTICAL FEATURES
<audio>
<video>
<canvas>
<video>
</video>
CSS
Effects
Animation
Cross Browser Support
Alternative to Flash
Podium
Mobile|
+ --
Ecosystem
Terriblyclever|
+ --
Option 1. Option 2.
Ecosystem
Terriblyclever|
+ --
Option 2.Podium
Mobile JQuery|
+ --
Option 3.
http://jquerymobile.com/
2011
QR Codes
QR = “Quick Read”
a new kind of barcode
http://qrcode.kaywa.com/
Mobile Video
W H I P P L E H I L L
W H I P P L E H I L L
- Video that plays in a browser.
- Typically Flash based video
- Increasingly shifting to HTML5 (H.264)
What is a web video?
W H I P P L E H I L L
- Progressive Download
- Streaming
- Sharing (Youtube.com, Vimeo.com)
- Live Streaming (USTREAM.com, Livestream.com)
Types of video?
$$ $
W H I P P L E H I L L
Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings
US broadband penetration grew to 88.82% in March 2008.
+
3
Online Video Growth
Monthly Video Views (in billions)
Source: comScore
© 2010 Brightcove, Inc. All Rights Reserved.
Online Video Now More than 50% of Internet Traffic
4
Source: Limelight Networks
Proportion of Total U.S. Internet Traffic
© 2010 Brightcove, Inc. All Rights Reserved.
Distribution of Online Video Views
5
comScoreShare of Video Sessions
© 2010 Brightcove, Inc. All Rights Reserved.
W H I P P L E H I L L
Location Based
“Check In”
