Mobile Health in China:What works and does not work

www.xingshulin.com

Yusheng Zhang, MD,MPH,MBA

Dec. 6th, 2011

Chinese Healthcare System

Payors:-Mostly Gov sponsored-Cover 90%+ population-FFS, DRG, Cap mixed -Private ones: complementary

Patients:-Aging rapidly -Chronic diseases burden high-Used to pay out of pocket

Providers:-2 million physicians -Mostly Gov employees-Salary based mostly

China Mobile Market

Mobile Health Market in China

Asian Pacific by 2017

• mhealth market will be worth $7 billion, CAGR 70%

• Market share: monitoring services, 55%; diagnostic services, 24%.

China by 2017

• mhealth market is expected to reach $2.4 billion

• Driven by aging, spreading population, high penetration of mobile devices and rising spending in healthcare

Mobile Health – Enabling Healthcare, GSMA and PwC report, 2011

What works and what does not work

• Personalized health education: Medlink by China Mobile

• Hospital triage and appointment reservation: 12580 by China Mobile

• Texts for pregnancy: various providers

• Heart monitoring: Life Care Networks and Qualcomm

• Smart phone drug list app: DXY Drug Assistant

• Insurer sponsored health intervention programs

• Consumer targeted prescription drug programs

• Services charging individual physicians and physician offices

The vision of Apricot Forest

• Provide high quality medical updates and references for health professionals in China through mobile devices.

• Chinese version: Up to Date and Epocrates

• Business model: e-marketing for pharmaceutical companies and data analytics

• Status: first App will be launched in 2 months

Angel round funding from a silicon valley VC