Mobile Game Asia 2015 Bangkok: India Games Market & Monetization for Game Developers

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Transcript of Mobile Game Asia 2015 Bangkok: India Games Market & Monetization for Game Developers

MOBILE AD UNITS

India Mobile Games Market & How Is POKKT Helping Game Developers Monetize

1India: OpportunitySources: TRAI, KPCB, IAMAI

2India Mobile Games IndustrySources: AppAnnie, IDC3

Third Party Android Stores in India

4Top 10 Mobile Games in IndiaRankingGame NamePublisherDeveloper1Clash of ClansSuperCellGlobal2CandyCrush SagaKingGlobal3Teen Patti - Indian PokerOctro, IncIndia4Clash of KingsElex IncGlobal5Candy Crush Soda SagaKingGlobal6Teen Patti GoldMoon FrogIndia7Junglee Teen Patti 3DJunglee GamesIndia8Boom BeachSuperCellGlobal9Bollywood Teen Patti - 3 PattiGames of a Global LimitedGlobal10Game of War - Fire AgeMachine Zone, IncGlobalAll the above Indian developers trending on Play Store use POKKT as one of their monetization partnerIf you get 1 game right in India, you can use that userbase for other games and cross-promotion is easierThe 3 local games trending are all Card games with no real cash payout5Challenges of Indian Mobile Game DevelopersLack of proper payment structureReluctance of users in credit card payments.Telecom billing eats up 70% of game developers revenue, hence not a good option for developers.No other mode of payments available to monetize users without credit cards or mobile currency.

Difficult new user acquisitionHigh competition, limited stores and low app ranking deters app visibility.Acquiring and retention of new users is difficult and expensive.Lack of local content doesnt incite interest among Indian users.

Low monetizationGame progression and economy is not optimized in most games, leading to poor conversion/retention.Ad based monetization have low yield. And Indian users do not prefer spending cash through expensive in-app purchase.Piracy continues to a major threat to gaming business.6A mobile advertising & app monetization platform for Global Game developers to monetize users in India and SEA through Offer-wall & Incentivized Video Ads

This is where POKKT comes in OR Enter POKKT7POKKT Product OfferingThe Largest Monetization platform for Global Developers & Publishers targeting India and South East Asian Users

8POKKT Reach (June 2014 to 15th Jan 2015)Daily Active Users250,000App Installs done in 6 months6+ millionNumber of Campaigns delivered200+Video inventory available2Mn+ Daily Video viewsBrand Video Campaigns25+Fill Rate60+%Average eCPM generated (Offerwall)USD 12Average eCPM generated (Video)USD 5Top developers using POKKT - India

These developers had their games trending in top 50 in 2014

TestimonialsPOKKTs Offer-wall Case StudyPOKKT helped Xerxes Games generate additional $100 per day.

User can install any app from our offer-wall to earn free coins.Game: Bull fighterDeveloper: Xerxes

User taps on Free Coins in the game.12Video Ads Case StudyGame: The Last StandDeveloper: Xerxes

User taps on Watch video to Earn Free Coins in the game.Free coins are rewarded when user completes watching the video.POKKT helped Xerxes Games generate additional $200 per day.

13Why should you choose POKKT14Thank YouNimit PanpaliaGlobal Head for Developer AcquisitionEmail: [email protected]: +91 98209 44995Skype: nimit197715