India Mobile Games Market & How Is

POKKT Helping Game Developers

Monetize

India: Opportunity

Indian population: 1.2 Billion.

Total number of mobile users: 933 million

Total number of smartphone users: 350M

Internet connectivity penetration: 119 million

Total number of Smartphones bought last year: 200+mn

Sources: TRAI, KPCB, IAMAI

India Mobile Games Industry

India is ranked 3rd internationally on Google Play Store (downloads)

Android occupies 90% share of smartphone market

Mobile contributes to 70% revenue

Monetization is a big challenge in India

The top 90% games are global games

Proliferation of third party app stores

Sources: AppAnnie, IDC

Third Party Android Stores in India

Top 10 Mobile Games in India

Ranking Game Name Publisher Developer

1 Clash of Clans SuperCell Global

2 CandyCrush Saga King Global

3 Teen Patti - Indian Poker Octro, Inc India

4 Clash of Kings Elex Inc Global

5 Candy Crush Soda Saga King Global

6 Teen Patti Gold Moon Frog India

7 Junglee Teen Patti 3D Junglee Games India

8 Boom Beach SuperCell Global

9 Bollywood Teen Patti - 3 Patti Games of a Global Limited Global

10 Game of War - Fire Age Machine Zone, Inc Global

All the above Indian developers trending on Play Store use POKKT as one of their monetization partner

Lack of data ready smartphones.

Lack of payment infrastructure.

Lack of development ecosystem.

Extremely low monetization as

compared to other markets.

Challenges of Indian Mobile Game

Developers

A mobile advertising & app monetization platform

for Global Game developers to monetize users in

India and SEA through Offer-wall & Incentivized

Video Ads

POKKT Product Offering

The Largest Monetization platform for Global Developers & Publishers targeting India and South East Asian Users

POKKT Reach (June 2014 to 15th Jan 2015)

Daily Active Users 250,000

App Installs done in 6 months 6+ million

Number of Campaigns delivered 200+

Video inventory available2Mn+ Daily Video views

Brand Video Campaigns 25+

Fill Rate 60+%

Average eCPM generated (Offerwall) USD 12

Average eCPM generated (Video) USD 5

Top developers using POKKT - India

These developers had their games trending in top 50 in 2014

Testimonials

“POKKT increased my daily revenue by

$300”

- Xerxes Mullan, Xerces Technologies“My non-paying users are now making

money for me by watching POKKT’s

video ads”

- Rahul Razdan, Mango Games

“POKKT’s offer-wall placements are non

intrusive and have positively enhanced

our user retention”

- Virat Khutal, Twist Mobile Our players gave positive reviews of the

game after we introduced POKKT’s video

ads to reward them.

- Manish Agarwal, Reliance Games

POKKT’s Offer-wall Case Study

POKKT helped Xerxes Games generate additional $100 per day.

User can install any

app from our offer-

wall to earn ‘free

coins’.

Game: Bull fighter

Developer: Xerxes

User taps on ‘Free Coins’

in the game.

Video Ads Case Study

Game: The Last Stand

Developer: Xerxes

User taps on ‘Watch

video to Earn Free

Coins’ in the game.

Free coins are rewarded when

user completes watching the

video.

POKKT helped Xerxes Games generate additional $200 per day.

Why should you choose POKKT

Local sales and developer support

Local and contextual ads

High eCPMs will more than 75% fill rate

Single SDK for offer-wall and video ads

Payout net 30 days

Real time dashboard and analytics

Thank You

Nimit PanpaliaGlobal Head for Developer AcquisitionEmail: Nimit.p@pokkt.comMo: +91 98209 44995Skype: nimit1977