BreatheSportA New Mobile-First Social Network for Sport

Big names, Big debate

Live and BreatheSportWhere real-time quality engagement is rewarded

http://www.breathesport.com/watch/

Tom Cleverley shuts down

Twitter after abuse

Manchester United fans

Warburton receives Twitter

abuse after signing with WRU rather than Cardiff

Tweeters @moyesy, @rvp and @avb

form self-help group for misdirected

Twitter abuse

London 2012 Olympics:

Rebecca Adlington hits back

at Twitter abuse after latest

insulting taunts

14 year old boy from Liverpool quizzed by

police over Stan Collymore’s Twitter abuse

Boxer Curtis Woodhouse pays Twitter

troll a visit after receiving taunts

following Light welterweight title

defeat

Are Twitter's Sport Trolls Out of Control?

The lie of sport media space

Editorially led

Institutions

Emerging

Verticals

Horizontal

Social Media

What is

BreatheSport?

What is BreatheSport?

200 sporting personalities – UK initially

Responsible & relevant

Instant reaction

Free from abuse – no trolls

Content & engagement focused purely on sport

UK first then regions of the globe

Loyalty experience for sports fans

Simple and Fun to use – based on experience

We will innovate through necessity

A world first mobile social network delivering mass sports personality reaction to sports breaking news and live events

Learn from

the mistakes of

other players

Why?

Uncontrolled abuse experienced by personalities on social media sites

Walk away of high profile personalities from social media

High volumes of general content on horizontal sites is increasing

Twitter does not work well for Sport….neither does Facebook

Celebrity and Fan reaction is the new content in sports media

New niche players are good….but miss the point

Fans remain obsessed with sports celebrities

BreatheSport has a more realistic model for celebritiesHorizontal

vs

Vertical

User Journey: Real time reaction..For Illustrative purposes only

Quality Engagement Rewarded

Live

Lounge

The BreatheSport Brand

Available everywhere

Authentic

Intelligent

Trusted: safe, secure & troll free

Topic & sector-focused

Driven by sports personalities

Quality engagement rewarded

Likely to become a credible source of sports content

The

“Breathe”

vision

Within particular chosen sectors, to create networking sites which are:

Q&AJoin the debate @breathesport