Mobile FTW
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Transcript of Mobile FTW
www.gregverdino.com www.crayonville.com
mobile ftwMobile now. Mobile next.
hi, my name is greg
i work for crayon
a strategic consultancy that helps its
clients achieve positive change and
impact by joining the conversation.
brb
http://www.brightcove.tv/title.jsp?title=347248162&channel=339169502
2005 Was The Year Of Mobile
so will 2009 be the year of mobile?
lol
let’s talk about the human mouth
consumption and communication
“Practically everyone has a mobile phone,
but after 15 years the only killer apps are
interactions between people: voice, text and
ringtones (just as communicative as a phone
call). Carriers and media companies have for
years desperately tried to force consumption onto the phone (WAP sites, video, etc), and
consumers don't grasp on like they do with
communication-based products. It seems to
me any new technology will be utilized by people primarily to talk to each other.”
- former Director of Innovation, AT&T Wireless
mobile disconnect
mobile ads: the dirt on the lollipop
mobile ads: zomg. fail.
the 5 c’s of mobile value
communication
can your brand make this better ?
video runs during voiceover
choice
sms always an option
short codes on every ad
m.everysite.com
mobile-friendly search buys
mobile applications
<3 your mobile consumers
content
utility experience
online social networks vs. mobile social software
connectivity
lmirl
find meet do+ +
eat
commerce
http://www.youtube.com/watch?v=jQkUnXq3oZQ
2mor
http://www.nokia.com/A4879144
ttyl
blog: www.gregverdino.com
mobile: 631.747.1451
twitter: @gregverdino
email: [email protected]
company: www.crayonville.com