MiKE Innovation Presentation, December 3, 2011

Mobile Design: Front End Design & Development

Open Discussion

Mike MassieUser Interface / Interaction Designer

Been working in mobile technology for a decade

Currently: Working on a project called Marco. Creator of airrand.com & the Smart Alarm for the iPhone

Previously: Lead designer for ÜberTwitter

www.michaelmassie.comhello@michaelmassie.com@mmassie

+Why Design For Mobile+ Mobile Usage

- By 2013 the web access by mobile will surpass desktop

- Moars Law - AT&T traffic has grown 50x in 3 years

- Singularity Authors tech innovation curve

+ Luke Wroblewski Mobile First guidelines- Growth = Opportunity- Constraints = Focus- Capabilities = Innovation

+ Design Considerations

+ Application - Native

- Hybrid - HTML+javascript to a native container app

- Web

+ Design Consideration+ Benefits of going native

- Better performance/responsiveness- Fluid animations- Notifications- People go to App Stores/Marketplaces to find apps- Background running (ex: Geofencing)

+Path 2.0 for iPhone & Android:

- Why native is still winning... for now.

- Attention to detailall the way to the Sign up screens

+ Design Consideration+ Benefits of going HTML

- Single Development Platform- Supports all modern browsers- No App Store (this can benefit & hurt, but shells can solve this)

+ Webkit is offering more native functionality- Offline Application cache- Local desktop icon- Touch- Gesture- GPS- Accelerometer

- Real-time updates (No App Store to squash bugs)

+ Design Considerations - HTML- Buttons have various states in both environments, but Hover is dead in the touch world.- Adding descriptions to your links, if you ignored the handicapped users in the past, will come back to haunt you - All people are asking Siri to read things to them!- Avoid Pop-ups and New Windows

+ Design Considerations - Platform (OS)- iOS+ Android

- Amazon- Facebook

- Blackberry- Windows Phone 7

*Android RelativeLayout is your friend!

+ Design Considerations - The Canvas+ Size pieces of glass + resolution

- iPhone, iPod Touch (320 x 480)

- Android Devices- iPad (768 x 1024)

- Android Tablets- CSS

AndroidiOS

Fingertip Sized Targets:The ideal hit area for an iPhone is

44px

Native v Custom Design

My Über Design Challenge:

To maximize smaller screen sizes, the

navigation bar can be hidden on

trackball/pad interfaces by scrolling left,

offering more room for the user to view

content.

In response to feedback from Philippines

(major BB flip phone region) an

alternative bar style UI was created to

accommodate lack of space. Although

the Bubble (shown left) style offered a

UI that had a more polished feel, the bar

design offered more room for data

within smaller screen sizes and

resolutions.

References:

http://www.slideshare.net/webexpo/luke-wroblewski-mobile-first

Siri Clip - http://www.quirksmode.org/blog/archives/2011/11/a_quick_siri_no.html

iPhone GUI PSD - http://www.teehanlax.com/blog/ios-5-gui-psd-iphone-4s/

iOS Icon Template - http://blog.cocoia.com/2010/iphone-4-icon-psd-file/

www.michaelmassie.comhello@michaelmassie.com@mmassie