Mobile From Online Marketing to Off Line Sales_Zenvia
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MOBILE MARKETING DO MARKETING ONLINE À VENDA NO OFFLINE CRISTIANE HIGASHI (HEAD NOVOS NEGÓCIOS )
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Transcript of Mobile From Online Marketing to Off Line Sales_Zenvia
MOBILE MARKETINGDO MARKETING ONLINE À VENDA NO OFFLINEC R I S T I AN E H I G A S H I ( H E A D N OVO S N E G Ó C I OS )
O NOVO CONSUMIDOR MOBILE
MMA BALLROOM: MOBILE "DO MARKETING ONLINE À VENDA NO OFFLINE" 2
3MMA BALLROOM: MOBILE "DO MARKETING ONLINE À VENDA NO OFFLINE"
(*) Teleco (**) FGV/EAESP (***) IBOPE/Qualcomm
MMA BALLROOM: MOBILE "DO MARKETING ONLINE À VENDA NO OFFLINE" 5
* Fonte: Instituto Datafolha
CONSUMIDOR ALWAYS ON?
JÁ EXISTE UM APP PARA ISSO...
5MMA BALLROOM: MOBILE "DO MARKETING ONLINE À VENDA NO OFFLINE"
FONTE: Mobile Time/Opinion Box
O PODER DO MSISDN*
6MMA BALLROOM: MOBILE "DO MARKETING ONLINE À VENDA NO OFFLINE"
EMPRESAS BRASILEIRAS
6 das 10 marcas + VALIOSAS
3 BILHÕES/ano
NOVAS INICIATIVAS
30% das 100 maiores
SÃO NOSSAS CLIENTES
*Mobile Station International Subscriber Directory Number
SMS
7MMA BALLROOM: MOBILE "DO MARKETING ONLINE À VENDA NO OFFLINE"
MMA BALLROOM: MOBILE "DO MARKETING OFFLINE À VENDA NO OFFLINE" 8
CRISTIANE HIGASHIHEAD DE NOVOS NEGÓ[email protected]
