Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development...
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Transcript of Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development...
![Page 1: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/1.jpg)
Mobile for Agencies
Mobile Monday 08/06/09
![Page 2: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/2.jpg)
Interactive marketing
Multimedia design
Web development
Online brandingOnline branding
Guerilla and virus marketing
Search engine marketing
Mobile marketingMobile marketing
![Page 3: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/3.jpg)
What advertisers want?
![Page 4: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/4.jpg)
Advertisers want …
... our sight.
… our 30 seconds.
… our click.
![Page 5: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/5.jpg)
Advertisement is about attention!
![Page 6: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/6.jpg)
It is hard to pay attention to ads.
![Page 7: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/7.jpg)
Advertisers are looking for the perfect solution.
![Page 8: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/8.jpg)
The perfect solutions is:
Targeted
Relevant
Ubiquitous
Not disturbing
![Page 9: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/9.jpg)
The 5th element:
CHEAP!!!
Cost effective
![Page 10: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/10.jpg)
What about mobile advertising?
Is it targeted?
Is it relevant?
Is it ubiquitous?
Is it not disturbing?
… and is it cost effective?
![Page 11: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/11.jpg)
Mobile AdvertisingMobile Advertising
SMS, MMS marketing
Bluetooth marketing
Banner ads
QR codes
Location Based Advertisements
Preroll video-ads Search Engine Marketing
Callback tones
Mobile widgets
Advergaming
![Page 12: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/12.jpg)
What are the barriers?
![Page 13: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/13.jpg)
Lack of standard platform
![Page 14: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/14.jpg)
Lack of visual abilities
![Page 15: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/15.jpg)
Lack of media
![Page 16: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/16.jpg)
Lack of innovative thinking
Banners
SMS
E-Flyers
Ringtone
![Page 17: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.](https://reader036.fdocuments.in/reader036/viewer/2022062803/56649f155503460f94c29e3a/html5/thumbnails/17.jpg)
Together Everywhere