Mobile Experiences
10
mobile experiences Alexander Muse Co-Founder at HAUL Office: 214.550.2003 Mobile: 214.558.1079 1333 North Stemmons Fwy, Suite 110 Dallas, Texas 75207 Website: http://www.haulstudios.com Personal Blog: http://startupmuse.com LinkedIn: http://linkedin.com/in/amuse Twitter: http://twitter.com/amuse Wednesday, July 31, 13
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20 minute presentation for high school students on my experiences building mobile apps. Basic how-to. Presented at The University of Texas for Samsung's mobile challenge.
Transcript of Mobile Experiences
mobile experiencesAlexander MuseCo-Founder at HAULOffice: 214.550.2003Mobile: 214.558.1079
1333 North Stemmons Fwy, Suite 110 Dallas, Texas 75207
Website: http://www.haulstudios.comPersonal Blog: http://startupmuse.comLinkedIn: http://linkedin.com/in/amuseTwitter: http://twitter.com/amuse
Wednesday, July 31, 13
background setting the scene
Wednesday, July 31, 13
the team is everything...
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2008 to presentmobile first
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user growth inherent mechanism is required
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user retention inherent mechanism is required
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measurement required in mvp
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more on measurement
• vanity metrics (downloads, sessions, first time users)
• discovery analytics MUST be in mvp
• cohort-based analysis - quantify exactly how specific groups of users continue to use and engage with your app and which groups generate revenue over time
• user-centric funnel analysis - understand how distinct user segments covert on specific goals
• ARPU - calculate the average revenue you are receiving across all, or segments of your users (Lifetime Value of User)
Wednesday, July 31, 13
design three apps
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app stores account management
Wednesday, July 31, 13
