MOBILE EXPERIENCE

Tiffany  &  Yves  –  MBA-­‐2A  

-­‐  Who  is  your  audience?      

Our   audience   is   an   exclusive   interna;onal   clientele  who   comes  from  the  upper-­‐  middle  and  upper  class.  

 

With  its  central  loca;on,  the  hotel  Daniel  aFracts  guests  "from  7  to  77  years  old"  who  want  to  stay  in  the  heart  of  Paris  in  order  to  discover  all  the  secrets  of  the  City  of  Lights.  

 -­‐  What  do  you  want  them  to  do?      

Hotel   Daniel   should   fidelize   its   clientele   but   also   aFract  Genera;on  C.  With  the  mobile  site,  the  hotel  Daniel  could  gain  a  reputa;on   and   respond   to   new   customers   needs   while  conserving  its  exclusive  aspect.  

Hotel Daniel Paris

-­‐  What  elements  will  be  essen5al  for  the  mobile  experience?    

Pictures,  best   available   rate  no;ons,   share  on   facebook   twiFer/instagram,   most   important   informa;on   (loca;on,   address,  telephone,   how   to   come...),   booking   request,   tariffs,   hotel  ameni;es,  hot  points  around  Hotel  Daniel  

 

Speed  of  the  mobile  site  is  crucial  and  we  have  to  remember  that  "mobile   is   first"   meaning   that   nowadays   customers   are   using  their  mobile  to  visit  websites  and  book  a  hotel  

Hôtel  Daniel  Paris