Mobile Employee Communication

5 things you need to take on-board

Peter Agertoft 31 August 2010

Today

Prompt and provoke

Share experience and ideas

Discussion

What’s the connection?

Korea Exchange Bank and Novartis

Right now!

Expectation from employees and employer –

mobiles are going to play a key role in our

working life

Right now!

• 45% of our waking hours engaged in media activities (uk ofcom 2010)

• Gen Y – 58% of their media and communications time is

on a computer, mobile phone, or other handheld device

– They check out your technology before deciding to come and work for you

$130

$116

$83

What’s $100 invested in 2004 worth now!

Communication ROI report 2009/10

A modern history

Global distribution of mobiles

http://www.worldmapper.org/display.php?selected=334http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-WTDR-2010-PDF-E.pdf

Convergence

Sharepoint 2010 in the driving seat

Two features……

As mobile devices become more and more PC

like….

– No matter what you view from it looks good– Blogs become easier to create, view and

contribute to

So what does that mean for employee communicators?

Key to success

• Cultural rather than technological

• Leadership who want to engage employees in real and tangible business issues

• Don’t over regulate

Update your strategy

Questions to get you started

Recent examples

• Global mobile– Developing interactive mobile news service

for sales people

• Global bank– Development of interactive knowledge sharing

section of new intranet - accessed via PC and mobile

• Global logistics– Truck safety and performance management

Conclusions

• Mobile technology creating major tipping point in employee communications

• Employees expect you to have it

• Top performing companies adopting more quickly

• Sharepoint 2010 setting the pace in large scale companies

• Employee communication strategies need to catch up

Enjoy the ride!!

Thank you and stay in touchPeter Agertoft

e:peter.agertoft@simply-goodadvice.comm:+447957 357 854