Servicialisation - Service Specifying: Example E-mailing Service V01.05.00
Mobile e mailing
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Transcript of Mobile e mailing
![Page 1: Mobile e mailing](https://reader033.fdocuments.in/reader033/viewer/2022051514/548733a8b47959ec0c8b53fc/html5/thumbnails/1.jpg)
Mobile E-mail StatisticsKamil Mehmet ÖZKAN
#mobilemarketing@kamilozkan
www.kamilmehmetozkan.com
Friday, February 10, 12
![Page 2: Mobile e mailing](https://reader033.fdocuments.in/reader033/viewer/2022051514/548733a8b47959ec0c8b53fc/html5/thumbnails/2.jpg)
Mobile E-mail Statistics
• A comScore survey in
the UK found 67% of smartphone users accessed email through their mobile device in June 2011
Friday, February 10, 12
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Mobile E-mail Statistics
• An April 2011 study sponsored by Google showed that 82% of smartphone users check and send email with their device.
Friday, February 10, 12
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Mobile E-mail Statistics
• A May 2011 iPass survey discovered that over half of "mobile workers" check their email on waking or immediately after getting dressed.
Friday, February 10, 12
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Mobile E-mail Statistics
• A Return Path report measured mobile's
share of all opened email at 16% in
March 2011, a rise of 81% from October 2010.
Friday, February 10, 12
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Mobile E-mail Statistics
• A May 2011 report by Campaign Monitor (based on email received by over 3 billion users) saw mobile email clients at just under 20% of the total. In terms of actual devices, the iPhone leads the way, accounting for 72% of mobile opens, followed by the iPad at 15%.
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Mobile E-mail Statistics
• Knotice tracked email opens across over 700 million emails in H1, 2011. Mobile devices accounted for 20.24% of opens, a jump of 51% compared to Q4 2010. The most popular device for recorded opens on mobile emails was the iPhone (12.78% of all opens) followed by the iPad (3.92%) and Android devices (3.15%)
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Mobile E-mail Statistics
• In an August 2010 joint study conducted by Litmus and eROI, the average percentage of opens accounted for by mobile devices across the lists of 20 big-brand ecommerce, retail and publishing marketers
was 12%. Again, the iPhone was the dominant mobile device, accounting for 9% of all opens.
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Mobile E-mail Statistics
• According to ComScore(in USA);
70 million mobile users accessed email through a mobile device, with 43.5 million doing so on a near-daily basis.
Friday, February 10, 12
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Mobile E-mail Statistics
• Nielsen research on what mobile users do online showed email to be the most popular activity, accounting for 38.5% of mobile internet time. The next most popular activity was social networking (10.7%)
Friday, February 10, 12
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Mobile E-mail Statistics
• Merkle's "View from the Digital Inbox 2011" survey found over half of those with an Internet-enabled mobile phone used it to check a personal email account.
Friday, February 10, 12
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Mobile E-mail Statistics
Friday, February 10, 12
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Mobile E-mail Statistics
• Campaignmonitor –”Email client popularity” (June 2011)
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Mobile E-mail Statistics
Friday, February 10, 12
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Mobile E-mail Statistics
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Mobile E-mail Statistics
Friday, February 10, 12
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Mobile E-mail Statistics
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Thanks.by Kamil Mehmet ÖZKAN
#mobilemarketing@kamilozkan
www.kamilmehmetozkan.com
Friday, February 10, 12