What’s App: 5 Tips for a Successful App Experience

3

It all starts with acquiring customers... not users!

The Global Smartphone Usage is Growing

Smartphone-user in

2016

1,5 Million Apps in Apples

App Store

7,7 Billion Mobile

Devices

7,1 Billion People on the Earth

1,6 Million Apps in Googles

Play Store

Increase of App usage since 2014

2 Bl

70%

Smartphone-Penetration Globally

34,6% 42,8%

52,8%

2013 2014 2015

Smartphone-Penetration Brazil

53% 76%

90%

2013 2014 2015

Share of used OS

15,08%

2,2%

81,02%

0,8% APPLE

WINDOWS MOBILE

ANDROID

Others

How many Brazilians are daily online on their

Mobile devices?

?

? How much % of the total Internet Traffic

is coming from Mobile devices?

How many Brazilians are daily online on their

Mobile devices?

47%

79% How much % of the total Internet Traffic

is coming from Mobile devices?

?

How Much Time are you Spending per Month on Your Mobile Device?

>100h

How Much Time are you Spending per Month on Your Mobile Device?

>100h

“Two in five would rather give up electricity and water than their device”

eMarketer

5 Tips for a Successful App Experience

#1 Set Achievable Marketing Goals

•  Amount of Installs •  Ratings •  Ranking •  Cost-per-Install • Winning new Customers •  Conversion Rate

#2 Focus on App-Store-Optimization

More than

50% of all User

discover Apps via App-Store-Search

#3 Reach your App-Store Position!

•  # Installs • Quality of Ratings •  Right Category

80% of Mobile App Advertising Budgets are being invested for User Acquisition...

Active Installs

Re-Engage Re-Activate

Web2App

Install- Campaigns

Post-Install- Campaigns

#4 Use Specialized Campaigns!

0%

10%

20%

30%

40%

50%

60%

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Don’t Forget to Save For Retention!

Centralized media buying Optimization Full service for Apps

#5 The Right Tech-Partner For your Mobile-Strategy

Muito Obrigado! Mitch Gavril Global Advisory Manager