BECOMING A MOBILE DEVELOPER – WHAT MATTERS TO YOU?

Phong Bui – Director of Technology @ KMS Technology

http://vn.linkedin.com/in/phongbui

http://facebook.com/aphongbui

phongbui@kms-technology.com

MOBILE DEVELOPMENT

– WHAT MATTERS TO YOU?

2

Mobile

Apps

Common Myths

© 2013 KMS Technology

MOBILE APPS

4

The #1 technology in 4 megatrends

The fastest technology adoption in history, ever!

Over 1.7 million apps with 65 billion

download times

15B in 2011 and 19B in 2012

High demand job nowadays

WHY MOBILE?

PLATFORM FRAGMENTS

5

Android: Market Share iOS: Financial Success Windows Phone: Struggling; BlackBerry: Old-fashioned Others: Sinking

TECHNOLOGY DIVERSE

6

Native

Web

Hybrid

Objective-C, Java, C#, C++

HTML, CSS, JavaScript

-Web View -Native Wrapper -Open GL

YOUR LUGGAGE

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RESTful, SOAP Web services JSON, XML

Server-side technology Java/C#/Ruby/PHP, …

Ob

ject

ive-

C/J

ava

An

dro

id

HTM

L5, C

SS,

Java

Scri

pt

Cro

ss-p

latf

orm

fr

amew

ork

s

C#

(W

P)

, C+

+ (B

B),

J2

ME,

…

© 2013 KMS Technology

COMMON MYTHS

MYTH #1

9

Reality:

- Get your app visible to end users among

1million other apps is really challenged.

Marketing innovation is usually more value

than your app innovation.

- Mobile app is usually has shorter lifecycle

than desktop app. Succeeded apps have

updated version every week

Create your own app is an easy way to make money

MYTH #2

10

Idea is the most worthy and guarantee a success

Reality:

- You’re very rarely to be the 1st one who has

implemented the idea so you need to build

the best app to be dominant among existing

apps

MYTH #3

11

Reality:

- UI/UX design is combination

of researches, knowledge,

skills, and art

- It’s always easy said than

done.

I’ll provide a better user experience

MYTH #4

12

Full trust on marketing media

Reality:

- Marketers always introduce

attracting messages by addressing

differentiates but you need your

clever judgments.

© 2013 KMS Technology

TAKE AWAY

TAKE AWAY

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© 2013 KMS Technology

THANK YOU