Mobile Culture

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HOW CAN COMMERCIAL ORGANISATIONS AND CULTURAL INSTITUTIONS WORK TOGETHER TO GENERATE MOBILE REVENUES?

description

The deck I shared at the Mobile Culture event in London

Transcript of Mobile Culture

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HOW CAN COMMERCIAL ORGANISATIONS AND CULTURAL INSTITUTIONS WORK TOGETHER TO GENERATE MOBILE REVENUES?

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SHOW ME THE MONEY

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BRANDS & SPORT

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EYEBALLSASSOCIATIONACTIVATION

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BRANDS & MUSIC

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EYEBALLSASSOCIATIONACTIVATION

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BRANDS & CULTURE?

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ADVERTISING STEALS FROM CULTURE

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ADVERTISING STEALS FROM CULTURE

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CULTURE IS GREAT FOR FRAMING BRANDS

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ADVERTISING WORKS WITH CULTURE

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BRANDS NEED TO BEUSEFUL RELEVANTENTERTAINING

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FROM BRAND FUNDED TO BRAND CURATED

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THREE NPD IDEAS

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3 NPD IDEASFACILITATE ART POSTCARDS

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LONDON MOVIE MAP

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EXPLORE ART WALLPAPERS

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IT’S TIME TOEXPERIMENT

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[email protected]@ADDICTIVEMOBILE

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