Mobile Consumerization Executive and CEO · Decisive Analytics, LLC Profile Respondents included...

FINAL REPORT

PREPARED BY: DECISIVE ANALYTICS, LLC

FOR TREND MICRO, INC.

Mobile Consumerization Trends & Perceptions

IT Executive and CEO Survey

Cheryl Harris, Ph.D.

Chief Research Officer

Decisive Analytics, LLC

February 2012

575 Madison Ave, 10th Floor

New York, NY 10022

917.628.6167

1 IT Executives and CEO Survey Final Report

February 2012


CONTENTS

CONTENTS ...................................................................... 1

EXECUTIVE SUMMARY .................................................... 2

CONCLUSIONS ................................................................ 7

DETAIL OF FINDINGS....................................................... 9

DEMOGRAPHICS AND COMPANY PROFILE ..................... 9

BYOD PRACTICES .......................................................... 19

SECURITY BREACHES AND MEASURES ......................... 24

PERCEPTIONS OF BYOD AND IMPACT ASSESSMENT .... 26

LOOKING AHEAD: PREDICTIONS AND CHALLENGES .... 33

QUESTIONNAIRE ........................................................... 42

.


February 2012


EXECUTIVE SUMMARY

Overview and Objectives

The overall objective of this project is to assess awareness of issues related to IT/computing consumerization within the enterprise, and to learn about:

Attitudes Perceptions Internal policy development related to consumerization Other emerging concerns

“Consumer IT” has been identified as a significant cross-industry trend, with a recent study (DELL/KACE, CIO Magazine, Sept. 15, 2011) demonstrating that 87% of executives say their employees are using personal devices for work-related purposes, with tasks ranging from email to calendaring, to ERP and CRM functions. This has placed pressure on management to develop effective policies surrounding the incorporation of personal devices, cloud services, and other manifestations of “consumer IT” in the workplace.

In order to better understand how this is affecting the workplace IT environment, and how executives are making sense of it, the study targeted management with direct and recent involvement in considering the impact of consumerization at their company and/or making policy decisions related to it.

Methodology An online survey was conducted with IT Executives and CEOs of larger companies (500 employees or more) located in the United States, United Kingdom, or Germany. Interviews were conducted between January 3, 2012 and January 11, 2012. 436 senior executives were interviewed in total. 410 interviews were conducted with IT Executives (50% U.S., 25% U.K. and 25% Germany). An additional 26 interviews included only CEOs of larger companies across the same three countries.


February 2012


Profile Respondents included employees of companies ranging from a minimum of 500 employees to more than 20,000 employees in the U.S., U.K., and Germany. The primary business activity of the companies at which they were employed included Accounting, Business Services, Engineering, Government, Transportation and Utilities, with about 17% saying they were in Manufacturing, while another 15% described the company focus as IT consulting or system integration.

410 Respondents were senior IT administrators, and 26 were the CEO of their company. The most common IT titles were IT Manager/Administrator (29%), CIO/CSO/CTO (23%) and VP/Director of IS/IT Security (20%).

Respondents were required to have at least some influence on decisions regarding the devices their company’s employees could or could not use to access the company network. Most IT executives (60%) said they were primarily responsible for such decisions. Not surprisingly, nearly all (90%) of CEOs said they were the principal decisionmakers.

BYOD Practices

Nearly all companies (78%) in this study allow employees to use their personal devices such as laptops, netbooks, smartphones, and tablets for work-related activities.

U.S. executives were much more likely to say their company permitted BYOD (53.2%), compared to executives in the U.K. (23.6%) and Germany (23.1%). Interestingly, executives under the age of 45 were more likely to say their companies permitted employees to use their own devices at work (74.8%).

Virtually all companies surveyed apply an IT security policy to employee owned devices that access the company network (89.1%), and also require that devices either be on a preapproved list and/or preapproved with security software installed (53.7%). They also plan to segregate corporate applications and/or data when personal devices are used for work purposes (72.5%). Additionally, more than 80% require employees to install security software on personal devices.

CEOs are enthusiastic users of multiple mobile devices, with 75.7% saying they used smartphones at work, while 92% of IT executives said they did the same. The second most frequently mentioned device was a laptop (CEOs 71.2%, IT Execs 88%), followed by an iPad or Tablet (CEOs 49.3%, IT Execs 88%). About a third said they used mobile software or apps, and about the same said they used online


February 2012


data storage or cloud solutions. Nearly the same proportion reported using Facebook (35%), LinkedIn (23%), Twitter (22.9%) or Youtube (14.0%). CEOs, though, were about three times more likely to say they used YouTube than were IT Executives.

There are multiple operating environments associated with consumer mobile devices, and many companies restrict those that will be permitted for use on the company network. Most common among permitted devices was Blackberry (71.2%) followed by Android (70.6%), Windows (52.5%), iOS (50.7%), and Symbian (25.5%).

Asked to rank the abovementioned operating systems for their security and manageability, iOS fared best, followed by Blackberry in second place, with Android close behind ranked third. Symbian came in fourth, with Windows in last place.

Very few companies said that all devices in use company-wide were owned by employees, but estimated that a third or under of devices in use were employee owned. Tablets, netbooks, laptops, portable storage devices, and mobile software/apps were mentioned as more often owned by employees than by the company, however, and smartphones were more frequently owned by the corporation.

Nearly 80% of companies have implemented Virtual Desktop Infrastructure (VDI), in client hosted or remote synchronization mode. Just 15% had not yet deployed VDI.

The OS used by the company on non-mobile computing devices (servers/desktop) was overwhelmingly Windows (77.7%), although some used Mac OS as a primary OS (13.5%), and others said they were Linux (7.6%) or Unix Based (1%).

The top drivers executives mention behind employee owned device use at their companies are:

Improved mobility (ability to work offsite or on the go, 44.7%) Avoidance of carrying or maintaining multiple devices (12.7%) The view that BYOD is an employee benefit (11.9%)

Security Breach Experience

Nearly half of companies that permit BYOD reported experiencing a data or security breach as a result of an employee owned device accessing the corporate network (46.7%).


February 2012


Responses to security breach events related to employee owned devices varied, but the most common response was to restrict data access rights (44.9%), and require immediate installation of security software (42%) or simply to revoke BYOD privileges (12%). German companies were slightly more likely to insist on security software installation in response to a breach, while US companies (and CEOs) were somewhat more likely to shut down BYOD access.

Companies did say that they have a policy of remotely wiping a mobile device both when it is lost and on employee separation (35.7%), while some do so only in the case of a lost device (25.3%). A few said they selectively wipe corporate data applications when necessary (8.9%).

BYOD Impact On Costs

The introduction of employee owned devices may impact costs associated with supporting BYOD, with some companies finding that overall costs may either increase or actually decrease with the advent of BYOD, and for many reasons.

Interestingly, more than a third of companies said that costs decreased after introducing BYOD (36%). Combined with those who said that costs remained the same (20.1%), a majority of companies agreed that BYOD had either decreased costs overall or had no cost impact.

Reasons that costs were seen to decrease were split nearly equally between lower IT capital expenditures (due to employees purchasing their own devices), (36.8%), lower desktop tech support costs (54.5%), and higher employee productivity (31.6%).

Among those that said that costs increased as a result of BYOD, the primary reason was increased tech support costs (40.9%) or increased capital expenditures for VDI (31.7%). Higher software or software virtualization costs were less frequently (27%) cited.

Asked directly about the overall impact of employee owned devices in the company, it becomes clearer that BYOD both introduces some transitional costs as well as benefits that may outweigh those costs, such as increased employee productivity, satisfaction, and customer satisfaction.

Additional Impact of BYOD

The real impact of BYOD, then, may well be on the corporate culture and organizational philosophy. When we asked several questions on how much senior executives agreed with statements describing the impact of BYOD, several interesting findings emerged.


February 2012


Executives agreed that permitting BYOD provides a competitive advantage, is an employee benefit and useful to recruitment/retention, and that employees in fact have “a right to use their own computing devices for work.” Employee use of their own devices was seen to significantly boost creativity and innovation, and to improve work-life balance.

CEOs were significantly more positive about the impact of BYOD than were IT Executives. Interestingly, there is a considerable gap between the CEO perspective and the extent to which IT Executives thought their company would view each statement, suggesting that IT Executives may not be as tuned in to the views of the CEO as one would expect. (seeTable 7, Pages 31-32)

The majority of respondents (62.9%) agreed that permitting employee owned devices at work positively influences the employee's view of the company, and nearly half (47.5%) said that it also positively influences the customers’ view of the company. (seeTable 5, Page 29)

The Future of BYOD

Growth of BYOD is widely seen as inevitable in the companies we interviewed. In fact, many thought it would be more prevalent for all company users in the future (44.2%). About a quarter thought it would replace PCs for a majority of users (24.5%) although some said it would be used primarily for communication and messaging tasks (29%).

Companies are actively planning how they will continue to incorporate BYOD in their organizations. Among the changes in consideration are acquiring new software or technology to manage security issues (51.6%), reorganizing the IT department (47.8% -- but notably more popular among CEOs, with 58% saying they would favor reorganizing the IT department), moving to a thin architecture platform or redefining how computing devices in general are supported (both 38%).

More than a third predicted they would reallocate budgets away from purchasing computing devices (35.2%), and a few would reallocate software budgets (16.7%).

We also asked all respondents to briefly summarize their views on what challenges they see ahead for BYOD in their companies. While a few respondents flatly rejected BYOD as impractical in their own industry and/or company (such as Government staffers) most said “BYOD is the future.”

(Note: Full transcript of Verbatim Responses begins on page 36)


February 2012


CONCLUSIONS

1. BYOD is already common, with more than three-quarters (78%) saying that employees are permitted to use their personal devices such as laptops, smartphones, and tablets for work. This is twice as frequent for U.S. firms than for companies in the U.K. or Germany. Nearly all companies that do permit BYOD require security software be installed on personal devices. 2. Security breaches have been experienced by nearly half of all companies that allow BYOD and immediate changes to security protocols typically follows such breaches, with data access right restrictions (44.9%) or security software installation (42%) being the most frequent responses. Few shut down BYOD altogether following a breach. 3. CEOs are generally more enthusiastic about BYOD than are IT executives, the latter being all too aware of the security challenges and support issues that BYOD presents. CEOs use multiple mobile devices themselves and are likely to say it enhances their own productivity as well as that of employees. 4. BYOD gives companies a competitive advantage. More than two-thirds of CEOs (69.3) said that BYOD conferred a competitive advantage, while nearly half of IT Executives (46%) agreed. 5. BYOD is seen as an employee retention and recruitment tool. More than half of CEOs (54.4%) and nearly half of IT Executives (44.7) agreed that BYOD is an employee benefit and used to attract or retain employees. 6. BYOD enhances innovation and creativity, boosts productivity. BYOD is seen to improve employee productivity (62% of CEOs agreed, 46% of IT Execs), as well as innovation and creativity (69.2% of CEOs, 49.5% of IT Execs). 7. Employees prefer companies that permit BYOD, as do customers. The majority of respondents (62.9%) agreed that permitting employee owned devices at work positively influences the employee's view of the company, and nearly half (47.5%) said that it also positively influences the customers’ view of the company.

8. BYOD decreases or does not impact overall costs. While BYOD necessitates expenditure on security software and support, insisted upon by most companies that allow it, the impact of BYOD is a decrease in overall costs or no net change. This is an important finding that should be shared with companies interested in introducing employee-owned device policies, since more than half of


February 2012


those surveyed said that costs either decreased (36%) or remained the same (20.1%).

9. Is BYOD an employee right? 73% of CEOs thought so, but only 44% of IT Execs agree. This is a provocative question and one deserving of further investigation.

10. BYOD growth in the workplace is seen as inevitable. However, senior management is clear about the possible risks and ready to invest as needed to make deployment run smooth.


February 2012


DETAIL OF FINDINGS

DEMOGRAPHICS AND COMPANY PROFILE

Respondents included employees of companies ranging from a minimum of 500 employees

to more than 20,000 employees in the U.S., U.K., and Germany (Figures 1‐2). The

primary business activity of the companies at which they were employed ranged from

Accounting, Business Services, Engineering, Government, Transportation and Utilities,

with 17% saying they were in Manufacturing, while another 15% described the company

focus as IT consulting or system integration (Figures 3‐4.)

Figure 1. Total Number of Employees

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February 2012


Figure 2. Company Size by Country

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United States (US) United Kingdom (UK) Germany


February 2012


Figure 3. Primary Business Activity of Company

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February 2012


Figure 4. Primary Business Activity by Country

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February 2012


410 Respondents were senior IT administrators, and 26 were the CEO of their company.

The most common IT titles were IT Manager/Administrator (29%), CIO/CSO/CTO (23%)

and VP/Director of IS/IT Security (20%). (Figures 5‐6)

Figure 5. Employee Title

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35.0%

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CIO/C

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February 2012


Figure 6. Employee Title by Country

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February 2012


The total number if IT‐related employees in the sampled companies ranged from 4 or under, for

the smaller companies, to more than 1,000 for the largest, IT‐centric businesses. (Figures 7‐8)

Figure 7. Total IT Employees

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February 2012


Figure 8. Total IT employees by Country


February 2012


The CEOs were much more likely than IT executives to be 35 years of age or older.

Figure 9. Respondent Age by Title

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CEO IT


February 2012


Respondents were required to have at least some influence on decisions regarding the

devices their companies could or could not use to access the company network. Most IT

executives (60%) said they were primarily responsible for such decisions. Not surprisingly,

nearly all (90%) CEOs said they were the principal decisionmakers. (Figure 10)

Figure 10. Decisionmaker Role by Title

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CEO IT


February 2012


BYOD PRACTICES

Nearly all companies (78%) in this study allow employees to use their personal devices such as laptops, netbooks, smartphones, and tablets for work-related activities. (Figure 11)

Figure 11. Does your company allow employees to use their personal device(s) such as laptops, netbooks, smartphones, and tablets for work-related activities?

U.S. executives were much more likely to say their company permitted BYOD (53.2%), compared to executives in the U.K. (23.6%) and Germany (23.1%). Interestingly, executives under the age of 45 were more likely to say their companies permitted employees to use their own devices at work (74.8%).


February 2012


Virtually all companies apply an IT security policy to employee owned devices that access the company network (89.1%), and also require that devices either be on a preapproved list and/or preapproved with security software installed (53.7%). (Figure 12).

They also plan to segregate corporate applications and/or data when personal devices are used for work purposes (72.5%). Additionally, more than 80% require employees to install security software on personal devices.

Figure 12. Policies for BYOD


February 2012


CEOs are enthusiastic users of multiple mobile devices, with 75.7% saying they used smartphones at work, while 92% of IT executives said they did the same. The second most frequently mentioned device was a laptop (CEOs 71.2%, IT Execs 88%), followed by an iPad or Tablet (CEOs 49.3%, IT Execs 88%). About a third said they used mobile software or apps, and about the same said they used online data storage or cloud solutions. Nearly the same proportion reported using Facebook (35%), LinkedIn (23%), Twitter (22.9%) or Youtube (14.0%). CEOs, though, were about three times more likely to say they used YouTube than were IT executives. (Figure 13)

Figure 13. Devices Personally used (by Title)


February 2012


There are multiple operating environments associated with consumer mobile devices, and many companies restrict those that will be permitted for use on the company network. Most common was Blackberry (71.2%) followed by Android (70.6%), Windows (52.5%), iOS (50.7%), and Symbian (25.5%).

Asked to rank the abovementioned operating systems for their security and manageability, iOS fared best, followed by Blackberry in second place, with Android close behind ranked third. Symbian came in fourth, with Windows in last place.

Very few companies said that all devices in use company-wide were owned by employees, but estimated that a third or less of devices in use were employee owned. Tablets, netbooks, laptops, portable storage devices, and mobile software/apps were mentioned as more often owned by employees than by the company, however, and smartphones were more frequently owned by the corporation. (Table 4)

Table 4. Which of the following devices or technologies in use at your company are owned by your company, and which by employees? .

Total Mentions % COMPANY‐OWNED

%

EMPLOYEE‐OWNED %

Smartphones 76.2

71.1

Tablets 59.2

63.7

Netbooks 43.9

59.7

Laptops 53.8

85.1

WiFi personal/mobile Hotspot

27.8

64.2

Storage Devices (i.e., portable hard drives, thumb drives, etc).

37.7

74.6

Software programs or apps running on mobile computing

devices

33.4

71.3


February 2012


Nearly 80% of companies have implemented Virtual Desktop Infrastructure (VDI), in client hosted or remote synchronization mode. Just 15% had not yet deployed VDI.

The OS used by the company on non-mobile computing devices (servers/desktop) was overwhelmingly Windows (77.7%), although some used Mac OS as a primary OS (13.5%), and others said they were Linux (7.6%) or Unix Based (1%).

The top reasons executives mention that is driving employee owned device use at their companies are first, improved mobility (ability to work offsite or on the go, 44.7%), avoidance of carrying or maintaining multiple devices (12.7%), and the view that BYOD is an employee benefit (11.9%). (Figure 14)

Figure 14. Top BYOD Reasons


February 2012


SECURITY BREACHES AND MEASURES

Nearly half of companies that permit BYOD reported experiencing a data or security breach as a result of an employee owned device accessing the corporate network (46.7%).

Figure 15. Security Breach Experience


February 2012


Responses to security breach events related to employee owned devices varied, but the most common response was to restrict data access rights (44.9%), require immediate installation of security software (42%) or simply to revoke BYOD privileges (12%). German companies were slightly more likely to insist on security software installation in response to a breach, while U.S. companies (and CEOs) were somewhat more likely to shut down BYOD access. (Figure 16)

Companies did say that they have a policy of remotely wiping a mobile device both when it is lost and on employee separation (35.7%), while some do so only in the case of a lost device (25.3%). A few said they selectively wipe corporate data applications when necessary (8.9%).

Figure 16. Security Breach Actions


February 2012


PERCEPTIONS OF BYOD AND IMPACT ASSESSMENT

The introduction of employee owned devices may impact costs associated with supporting BYOD, with some companies finding that overall costs may either increase or actually decrease with the advent of BYOD, and for many reasons.

Interestingly, more than a third of companies said that costs decreased after introducing BYOD (36%). Combined with those who said that costs remained the same (20.1%), a majority of companies agreed that BYOD had either decreased costs overall or had no cost impact. (Figure 17)

Figure 17. Overall Cost increase/decrease after BYOD


February 2012


Reasons that costs were seen to decrease were split nearly equally between lower IT capital expenditures (due to employees purchasing their own devices), (36.8%), lower desktop tech support costs (54.5%), and higher employee productivity (31.6%). (Figure 18)

Among those that said that costs increased as a result of BYOD, the primary reason was increased tech support costs (40.9%) or increased capital expenditures for VDI (31.7%). Higher software or software virtualization costs were less frequently cited (27%). (Figure 19)

Figure 18. Reasons for Cost Decrease


February 2012


Figure 19. Reasons for Cost Increase

Asked directly about the overall impact of employee owned devices in the company, it becomes clearer that BYOD both introduces some transitional costs as well as benefits that may outweigh those costs, such as increased employee productivity, satisfaction, and customer satisfaction.

The real impact of BYOD, then, may well be on the corporate culture and organizational philosophy. When we asked several questions on how much senior executives agreed with statements describing the impact of BYOD, several interesting findings emerged.

Executives agreed that permitting BYOD provides a competitive advantage, is an employee benefit and useful to recruitment/retention, and that employees in fact have “a right to use their own computing devices for work.” Employee use of their own devices was seen to significantly boost creativity and innovation, and to improve work-life balance.

CEOs were significantly more positive about the impact of BYOD than were IT Execs. Interestingly, there is a considerable gap between the CEO perspective and the extent to which IT Executives thought their company would view each


February 2012


statement, suggesting that IT Executives may not be as tuned in to the views of the CEO as one would expect.

Table 5. Influence of BYOD on the employee and customer views of the company

How would you say permitting employee owned devices at work influences a) the employee's view

of the company and b) your customer's view of your company? Is it…

Much more

negative view %

Somewhat more

negative %

No change

%

Somewhat more positive

%

Much more

positive view %

EMPLOYEE 3.3

5.8

28.0

43.5

19.4

CUSTOMER

2.3

8.6

41.6

30.4

17.1


February 2012


Table 6. Overall Perceived Impact

Note the high agreement that BYOD increased employee productivity, employee satisfaction, and customer satisfaction.


February 2012


Table 7. Attitude Battery

TOP TWO BOX AGREEMENT (somewhat agree/strongly agree)

TOTAL %

(n‐436)

CEOs %

(n=26)

IT EXECS%

(n=410)

IT EXECS: OWN VIEW (n=410)

IT EXECS: COMPANY VIEW

(n=410) Employees waste company time when using their own mobile devices in the workplace

40.5

38.4

40.6

40.6

45.3

Management here has concluded that employee owned devices generally cause more trouble than they are worth

44.2

53.8

43.5

43.5

40.6

Employees cannot be trusted to safeguard the company's data and documents on their own devices

44.9

53.9

44.3

44.3

48.5

Employee owned devices significantly increase costs and tie up resources better spent elsewhere

42.2

53.9

41.4

41.1

43.4

Employee owned devices interfere with our ability to pass data security audits in our industry

50.4

65.4

49.5

49.5

45.8

IT should not be forced to support employee owned devices in the workplace

49.6

38.5

50.3

50.3

50.8

A major problem with employee owned devices is that it reduces our ability to monitor employees and how they are using our data or intellectual property

53.6

46.2

54.0

54.0

48.5

Only some employees (such as senior management) should be permitted to bring their own devices to work

45.4

46.1

45.3

45.3

42.6

Employee owned devices should be allowed, but only if the company can remotely wipe and/or disable them if necessary

46.5

57.7

45.8

45.8

47.1


February 2012


Employee owned devices are fine as long as employees understand the security risks

53.9

61.9

53.4

53.4

51.5

Attitude Battery (continued)

TOP TWO BOX AGREEMENT (somewhat agree/strongly agree)

TOTAL %

(n‐436)

CEOs %

(n=26)

IT EXECS%

(n=410)

IT EXECS: OWN VIEW (n=410)

IT EXECS: COMPANY VIEW

% (n=410)

Employees can use their own devices as long as they don't expect IT to provide support for those devices

48.8

46.1

49.0

49.0

45.4

Permitting employee owned devices gives us a competitive advantage

47.4

69.3

46.0

46.0

40.5

We consider the ability to use employee owned devices an employee benefit and use it to attract or retain employees

46.0

65.4

44.7

44.2

46.4

Employees have a right to use their own computing devices for work

46.0

73.1

44.2

44.2

43.3

Employees are more creative/innovative when allowed to use their own devices for work

50.7

69.2

49.5

49.5

48.8

Allowing employee owned devices at work saves the company money in the long run

47.6

53.9

47.2

47.2

46.0

Employee owned devices significantly boost employee productivity

47.4

61.6

46.5

46.5

44.1

Permitting employee owned devices improves work‐life balance

53.6

72.0

52.5

52.5

51.9

I encourage employee owned device usage in the company

49.2

61.5

48.4

48.4

44.3

My company is an innovator when it comes to managing security and employee owned devices

49.3

65.4

48.2

48.2

47.1


February 2012


LOOKING AHEAD: PREDICTIONS AND CHALLENGES

The Future of BYOD

Growth of BYOD is widely seen as inevitable in the companies we interviewed. In fact, many thought it would be more prevalent for all company users in the future (44.2%). About a quarter thought it would replace PCs for a majority of users (24.5%) although some said it would be used primarily for communication and messaging tasks (29%). (Figures 20-21)

Figure 20. Future of BYOD: Next Five Years (Part 1)


February 2012


Figure 21. Future of BYOD: Next Five Years (Part 2)

Companies are actively planning how they will continue to incorporate BYOD in their organizations. Among the changes in consideration are acquiring new software or technology to manage security issues (51.6%), reorganizing the IT department (47.8% -- but notably more popular among CEOs, with 58% saying they would favor reorganizing the IT department), moving to a thin architecture platform or redefining how computing devices in general are supported (both 38%).

More than a third predicted they would reallocate budgets away from purchasing computing devices (35.2%), and a few would reallocate software budgets (16.7%). (Figures 22-23)


February 2012


Figure 22. Planned Changes

Figure 23. Planned Changes (continued)


February 2012


We also asked all respondents to briefly summarize their views on what challenges they see ahead for BYOD in their companies. While a few respondents flatly rejected BYOD as impractical in their own industry and/or company (such as Government staffers) most said “BYOD is the future.”

What do you think are the primary challenges for your company and/or industry in incorporating employee owned devices in the workplace? And, where do you see the "Bring your own device" or BYOD movement headed in the future?

The security of the data on BYOD is challenging issue since not everybody has high

quality control of their WIFi at home or outside of the company. But I believe BYOD

will improve in the future

BYOD seems to provide high employee satisfaction so we expect to continue

permitting it

So employee's can take their work home, so increase productivity. I see BYOD as

the future for most businesses.

I think it is a necessary evil and we will have to eventually change our policy

We have always required employees to provide their own computing equipment.

I personally get more work done with mobile devices

more benefits than problems so far

more productivity is major outcome

Being able to monitor and secure the data on the device. being able to trouble

shoot or maintain the device. I don't see much of a change in our BYOD, think

employees will have to use company owned devices more than their own.

Managing security and protecting our IP.

Availability of multiple platforms and the difficulty with that. security issues. I think

more and more companies will start doing this to encourage productivity

Keeping up with ever changing technologies across a broad spectrum of devices.

Maintaining security.

security is key and we do not see any improvements on the horizon to change our

minds

more and more companies will allow their employees to use their own devices and

more and more will allow them to work from home.

Regulations prevent using employee owned devices, as it should be. This

employee soft‐benefit is a bunch of crap.


February 2012


This is an issue my company does not want to deal with. They feel that the

possibility of data los or misuse of the devices is too great.

your own device cannot be seen as entertainment ‐‐ it has to be seen as improving

productivity and/or creativity

I see more employees working on a less structured environment. As long as the

needed work can be accomplished without any loss then it does not matter if

employees punch a clock or not. Giving employees more power to work remote will

increase productivity and allow for more satisfaction

Sometimes they don't work well with our network and we have to assist the

employee with getting it to work with our network.

I am with the Federal Government and the Department of the Army, we are very

centralized and ordered and must have assurance (information assurance) over all

data passed through/via our networks...employee owed devices is frowned upon

and is very, very rare.

it could be good or bad, just depends on the type of business you are in.

The greatest challenge is without doubt in my mind data security. On the other

hand I am sure, that there will be more and more employee owned devices present

in the future.

I think we should in future go on with our very restrictive policy

cloud‐computing = maximum flexibility in the future

There are valid reasons for using BYOD in certain sectors; but I suspect that in many

SMEs, the staff will not be as keen to participate as in larger businesses or within

creative industries. I think it likely that there will be a limit to how far the BYOD

initiatives go.

I think it's mainly marketing by device manufacturers to make a need where none

exists.

security risks, more companies will adopt broader BYOD acceptance

Data security. Unfortunately, I see more employees feeling like they need to use

their own devices, yet they are careless with other 'apps' and other software they

install on them.

My company has adopted the policy of no employee owned devices are to be used

in the work place.

Biggest issues are security issues. And I would say we will find a mix concerning the

matter in the future. For example our company will give a bonus for a new phone/

laptop etc. for personal use as well if it's a specific kind of phone.

More Employees want to work at home with her own devices. But there are

considerations because of safety.


February 2012


The challenge has been the transition to the employee owned devices with regards

to setting the guidelines and making sure they are followed. I definitely see more

of our employees and more companies doing this in the future.

Data restrictions will prevent BYOD from becoming the norm for our and many

companies.

it is a tuff road because we want our company to be secure , and also have

employees be fruitful not waste time or jeopardize the company

I am not sure it is the right thing for us but it does make the staff happy.

There have to be security measures taken for company data but overall the BYOD is

going to increase and is going to be popular with both employees and companies.

primary challenge is the security aspect, but it reduces hardware costs and is IN'..

so it will be rising in importance

The time that is wasted by the employee on personal thing. It will affect the

company productivity.

The importance of the BYOD movement will increase in the near future, furthering

the convergence of privately owned hardware and company‐owned hardware. The

major challenge will be the warranty of data integrity.

Security is the primary challenge. BYOD will be for complementary devices.

The importance of the BYOD movement will increase in the near future, furthering

the convergence of privately owned hardware and company‐owned hardware. The

major challenge will be the warranty of data integrity.

Security is the primary challenge. BYOD will be for complementary devices.

Improves Satisfaction of employees

The primary challenge is security. But it will be more and more common to bring

your own devices.

it will become more prevalent for employees to use their own devices for work and

personal use as it allows them to work on the go and away from the office. Usage of

citrix server and web based systems affords us ample security along with other

company standards currently in place.

Vulnerability of the network and security breaches and bringing in viruses into the

LAN Network

If Security concerns are overcome then its a good idea in the future

Security is the main challenge. Not sure where it stands in the future for our

company, but with other companies not needing the security as strong as ours I can

see it happening much more.

Obtaining an MDM solution and enabling security controls. Having the Executive

Office perceive these devices are not just toys


February 2012


Security Issues are paramount. Data theft and compliance related problems. BYOD

will continue to be a positive, but with a lot of potential pitfalls.

Security is the key issue. However with the advancement in industry this is a small

risk when compared to the benefits.

Own devices should only be used by management, if at all. those are self‐

responsible for them, but IT has to care about security which binds time and

resources.

I believe that it will transition into the workplace and then the workplace will

transition into working from home

it will be common place in 5 years

Delivering the business application to the device regardless of type and os of the

device and it's capabilities in a smart automated and seamless way. There is no if

BYOD there is only a how, BYOD is there and in some cases we only now learn how

to deal with it or better leverage it with the technology available today.

Security and network sustainability. I see BYOD continuing and being a positive

movement. Cost‐saving and increased employee productivity. (familiarity with

technology, comfort)

Monitoring devices and making sure all software is up to date. I see the byod

movement as positive, just needs to be tweaked a bit

It is a security risk but I imagine that in the future all employees will be allowed to

bring their personal devices to the workplace as long as they are willing to have

them monitored.

I don't think at this time it is productive

Allowing employees to work more as a team is the big benefit

Security is a watch word here hence BYOD wont be implemented in the nearest

future

We will implement BYOD in the near future. We will have negative feedback. We

will reduce costs.

Primary challenge is to safeguard company data being accessed by the employee

owned devices. I think BYOD will only increase in the years ahead.

All peripherals need to have the same operating system

Risk, virtualization, transparency

For us, and we have tried it in the past with very negative results, we must maintain

the data of our clients in house. We cannot risk repeating the mistakes of the past,

which cost us dear and my predecessor his job!

IT Security is a major concern but flexibility for employees and customers demand

it.


February 2012


Resistance from senior management and also the regulations surrounding data

security for financial institutions.

We have to work together with employees and understanding the security

Security and the movement will continue to grow.

I truly believe that the use of one's own personal device at work is becoming almost

necessary for everyone. This is including everyone in the company, and not just the

IT department. Even if it's just for something simple like checking e‐mail when

you're not in the office. I think this improves productivity as a whole for any

individual. I personally use my own devices to produce quality work for my

company. My desk is about 50/50 company and personally owned devices.

I think it is a good idea and that eventually most companies will adopt remote

employees for cost cutting and employee satisfaction as well

I’d say the biggest challenge is trust, if an employee is walking around with

company information on his or her phone think of how easy it is for him or her to

share it. Furthermore, it’s even easier for someone to steal said information. I

believe BYOD would greatly increase employee satisfaction however and I believe it

will be a huge boon for more employers to use it. I believe the BYOD movement

will grow larger in the future.

Maintaining security and control of information. BYOD will increase because it

helps to cut costs.

Once security problems have been solved, BYOD will become more prevalent in the

workplace.

No idea. I've seen in the past the difficulties to host private devices by the IT

Department and so I agree with my concern in 'strictly prohibited the use of

employee owned devices at work

Working in IT security, we see the impact of user devices in the workplace more

than others. The main cost to allow any user owned device into the workplace, is

ensuring that it is secure. Not to mention the cost of data security.

Not possible in Government because we need a high security based network

Environment

Compliance and security, as well as data theft.

security measurement should be on point to tackle any issues that may want to

rear itself up in the future.

proliferation of different hardware security systems when employee leaves

We need to adopt more secure infrastructure and create it security policies to use

BYOD

BYOD just for small devices like smartphones or tablets. I don't think, that it will

change anything at all for the company.


February 2012


We have always required employees to provide their own computing equipment.

challenges would be keeping the personal side of the device usage apart from

professional at times


February 2012


QUESTIONNAIRE

Executives Survey‐January‐2012

1) How many employees, in total, are employed by your company worldwide?* (fewer than n=500

terminates)

( ) Fewer than 100 employees ( ) 100 to 249 employees ( ) 250 to 499 employees ( ) 500 to 999 employees ( ) 1,000 to 1,499 employees ( ) 1,500 to 2,499 employees ( ) 2,500 to 4,999 employees ( ) 5,000 to 9,999 employees ( ) 10,000 to 19,999 employees ( ) 20,000 or more employees ( ) Don't know

2) Which of the following best describes your organization's primary business activity?*

(Reseller/VAR terminates)

( ) Accounting/Tax ( ) Agriculture/Forestry/Fishing ( ) Business Services/Consulting ( ) Banking ( ) Construction ( ) Education ( ) Engineering, Architecture ( ) Financial Services ( ) Government ( ) Health Care ( ) Hospitality ( ) Insurance ( ) IT consultant/Systems integrator ( ) Independent software vendor/developer (ISVs) ( ) Legal ( ) Manufacturer ( ) Mining ( ) Not‐for‐profit


February 2012


( ) Personal Services ( ) Printing and Publishing ( ) Real Estate ( ) Retail (online or physical) ( ) Reseller/Value‐Added Reseller of computer software or hardware/Value‐Added Distributor ( ) Telecommunication ( ) Transportation ( ) Travel ( ) Utilities ( ) Wholesale

( ) Other (Please specify): _________________

3) Which of the following is your primary area of responsibility?* (All but IT terminates)

( ) Finance/Accounting ( ) General Management ( ) Human Resources ( ) Information Technology (IT) ( ) Legal ( ) Marketing ( ) Operations ( ) Sales ( ) Other (Please Specify): _________________

4) Which of the following best describes your title?*

( ) CIO/CSO/CTO ( ) VP/Director of IS/IT Security ( ) Network Manager/Administrator/Engineer ( ) Desktop Administrator/Manager ( ) System Administrator ( ) Web Administrator ( ) Database Administrator ( ) IT Manager/Administrator ( ) Other (Please Specify): _________________

5) In which country is your primary workplace?* (“Other” terminates) ( ) United States (US) ( ) United Kingdom (UK) ( ) Germany ( ) Other (Please specify): _________________

6) When it comes to decisions regarding the devices your company's employees can or cannot use

to access your company network, how would you describe your influence?* (“Not involved”


February 2012


terminates)

( ) I am not involved in the decisions about what devices employees can or cannot use to access the company network ( ) I make recommendations but do not make the final decision ( ) I am equally responsible with others in my company for making these decisions ( ) I am primarily responsible for making these decisions 7) Approximately how many full time IT employees does your organization have? If you do not

know the exact number, please provide your best estimate. Please do not include contractors,

outsourced IT support, etc.*

8) Which of these statements is closest to your company's current view in regards to the use of

employee‐owned devices in the workplace?*

( ) We do not restrict employee use of their own computing devices in the workplace ( ) Employees may use their own devices as long as they are on our pre‐approved list ( ) Employees may use their own devices as long as they are on our pre‐approved list AND security software is installed on the device ( ) Employees may use their own devices but with data access restrictions (for example, they cannot access the corporate network with them) ( ) We do not allow any employee‐owned devices to be used for work 9) Which of the following best describes your age?* (Under 18 terminates)

( ) Under 18

( ) 18‐24

( ) 25‐34

( ) 35‐44

( ) 45‐54

( ) 55‐65

( ) Over 65

10) Does your company currently have an IT policy regarding the use of employee owned devices in

accessing the company network?*

( ) Yes ( ) No


February 2012


( ) Not Sure/Don't Know 11) Does your company allow employees to use their personal device(s) such as laptops, netbooks,

smartphones, and tablets for work‐related activities?*

( ) Yes

( ) No

( ) Not Sure/Don't Know

Q11 'yes' only

12) Which employee‐owned smartphone/operating environments does your company allow for

work related activities? Please select all that apply.

[ ] Android [ ] BlackBerry [ ] iOS [ ] Symbian [ ] Windows phone [ ] Other (Please specify)

13) Does your company require employees to install software to secure and manage their personal

devices when used for work purposes?

( ) Yes ( ) No ( ) Not Sure/Don't Know

14) Does your company plan to segregate corporate applications/data when personal devices are

used for work purposes?


15) With 1 meaning the best and 6 the worst, please rank from 1 to 6 the security and

manageability of each operating environment below. Please use each rank only once.

_______Android _______BlackBerry


February 2012


_______iOS _______Symbian _______Windows phone _______Other

16) Does your company allow Corporate IT to fully wipe data from personal devices that access

corporate systems/data?

( ) Yes, in the case of lost devices ( ) Yes, when an employee leaves the company ( ) Yes, both when a device is lost or employee separates from company ( ) No, but it can selectively wipe corporate data or applications ( ) No, not at all ( ) Not Sure/Don't Know

17) Has your company has ever experienced a data or security breach as a result of an employee‐

owned device accessing the corporate network?


Security Breach only

18) As a result of this data/security breach, which, if any of the following did your company do?

Please select all that apply.

[ ] We have implemented limited data access rights for all personally owned devices [ ] We are requiring employees to install security and management software on any device that accesses the corporate network [ ] We have decided to revoke the use of any personal devices accessing the corporate networks [ ] Other (Please specifiy)

Costs +/‐

19) How has the introduction of employee owned devices for work usage increased or decreased

costs in your company?


February 2012


( ) Decreased by more than 75% ( ) Decreased between 60 and 75% ( ) Decreased between 50‐60% ( ) Decreased costs between 30‐50% ( ) Decreased costs between 10‐30% ( ) Decreased costs less than 10% ( ) Neither increased/decreased costs ( ) Increased costs less than 10% ( ) Increased costs between 10‐30% ( ) Increased costs between 30‐50% ( ) Increased costs between 50‐60% ( ) Increased costs between 60‐75% ( ) Increased costs more than 75% ( ) Don't Know/Not Sure

Increased Costs Only

20) With respect to your answer concerning costs, what are the primary reasons that costs

associated with employee owned devices used for work have INCREASED in your company? Please

select all that apply.

[ ] Increased capital expenditures for VDI [ ] Increased tech support costs [ ] Increased software and software virtualization costs [ ] Other (Please specify)


February 2012


21) With respect to your answer concerning costs, what are the primary reasons that costs

associated with employee owned devices used for work have DECREASED in your company? Please

select all that apply.

[ ] Lower IT capital expenditures [ ] Lower desktop tech support costs [ ] Higher employee productivity [ ] Other (Please specify)

22) Company‐wide, what would you say is the total percentage of computing devices (including

smartphones) currently in use for work by your employees that are OWNED by employees

themselves?

( ) None ( ) 1‐5% ( ) 6‐10% ( ) 11‐24% ( ) 25‐29% ( ) 30‐39% ( ) 40‐49% ( ) 50‐59% ( ) 60‐69% ( ) 70‐79% ( ) 80‐99% ( ) 100% ( ) Don't know/Not sure


February 2012


23) Which of the following devices (that you purchased yourself for your personal use) or consumer

services do YOU use for your work? Please select all that apply.

[ ] iPad or Tablet [ ] Smartphone [ ] Netbook [ ] Laptop [ ] WiFi personal hotspot [ ] Storage Devices (i.e., portable hard drives, thumb drives, etc). [ ] Software programs or apps running on mobile computing devices [ ] Online data storage and synchronization solutions (i.e. DropBox, iCloud, SafeSync, etc). [ ] Facebook [ ] LinkedIn [ ] Twitter [ ] Youtube 24) Which of the following devices or technologies in use at your company are owned by your

company, and which by employees? Please choose all that apply.

COMPANY‐OWNED

EMPLOYEE‐OWNED

Smartphones [ ] [ ] Tablets [ ] [ ] Netbooks [ ] [ ] Laptops [ ] [ ] WiFi personal/mobile Hotspot

[ ] [ ]

Storage Devices (i.e., portable hard drives, thumb drives, etc).

[ ] [ ]

Software programs or apps running on mobile computing devices

[ ] [ ]


February 2012


25) How much do you agree with each of these statements, as they apply to your OWN views?

Please use a 5‐point scale where 1=Strongly Disagree, 5=Strongly Agree.

Strongly Disagree

2 3 4 Strongly Agree

Employees waste company time when using their own mobile devices in the workplace

( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )

Only some employees (such as senior management) should be permitted to bring their own devices to work

( ) ( ) ( ) ( ) ( )

Employee owned devices should be allowed, but only if the company can remotely

( ) ( ) ( ) ( ) ( )


February 2012


wipe and/or disable them if necessary Employee owned devices are fine as long as employees understand the security risks

( ) ( ) ( ) ( ) ( )

26) How much do you agree with each of these statements, as they apply to the views of YOUR

COMPANY, in general? Please use a 5‐point scale where 1=Strongly Disagree, 5=Strongly Agree.

Strongly Disagree


Employees waste company time when using their own mobile devices in the workplace

( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )

Only some employees (such ( ) ( ) ( ) ( ) ( )


February 2012


as senior management) should be permitted to bring their own devices to work Employee owned devices should be allowed, but only if the company can remotely wipe and/or disable them if necessary

( ) ( ) ( ) ( ) ( )

Employee owned devices are fine as long as employees understand the security risks

( ) ( ) ( ) ( ) ( )

27) For each of the statements below, please tell us how much you agree or disagree, as they apply

to your OWN views. Please use a 5‐point scale where 1=Strongly Disagree, 5=Strongly Agree.

Strongly Disagree



( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )

Employee owned devices significantly boost employee

( ) ( ) ( ) ( ) ( )


February 2012


productivity Permitting employee owned devices improves work‐life balance

( ) ( ) ( ) ( ) ( )

I encourage employee owned device usage in the company

( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )

28) For each of the statements below, please tell us how much you agree or disagree, as they apply

to the views of YOUR COMPANY, in general. Please use a 5‐point scale where 1=Strongly Disagree,

5=Strongly Agree.

Strongly Disagree



( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )

Employee owned devices significantly boost employee productivity

( ) ( ) ( ) ( ) ( )


February 2012


Permitting employee owned devices improves work‐life balance

( ) ( ) ( ) ( ) ( )

We encourage employee owned device usage in the company

( ) ( ) ( ) ( ) ( )


( ) ( ) ( ) ( ) ( )

29) What are the TOP THREE REASONS employees in your company are using (or want to use) their

own mobile devices at work, in your opinion? Please rank these with 1 being the most important

reason, and please use each rank only once.

_______Ability to work offsite or "on‐the‐go" _______Ability to blend personal and professional data _______To avoid carrying or maintaining multiple devices _______Ease of use of the alternate device or software platform _______To have access to consumer software applications or "apps" _______To avoid company control over documents and/or data _______To reduce oversight or monitoring of their work through the device _______BYOD as an employee retention tool or benefit to attract employee talent 30) How would you say permitting employee owned devices at work influences a) the employee's

view of the company and b) your customer's view of your company? Is it…

Much more

negative view

Somewhat more

negative

No change

Somewhat more

positive

Much more

positive view

EMPLOYEE ( ) ( ) ( ) ( ) ( ) CUSTOMER ( ) ( ) ( ) ( ) ( ) 31) Which of the following changes is your company considering to accommodate employee

owned devices? (Please select all that apply).

[ ] Moving to "thin architecture" or web‐based/virtual computing platforms [ ] Acquiring new software or technology to manage security issues [ ] Reorganizing the IT department [ ] Redefining how we support computing devices and/or software in general [ ] Re‐allocating budgets away from purchasing computing devices [ ] Re‐allocating budgets away from purchasing software [ ] Don't Know/Not Sure [ ] Other (Please specify)


February 2012


32) What is the primary operating system (OS) at use in your company?

( ) Apple MacOS ( ) Linux‐based ( ) Microsoft Windows ( ) Unix‐based ( ) Other (Please specify): _________________ 33) In the next five years, what would you say the outlook is for employee‐owned devices is in your

company? Will they be more prevalent or less?

[ ] More prevalent, but for a small portion of our users [ ] More prevalent for all of our users [ ] Replacing PCs for a small portion of our users [ ] Replacing PCs for a majority of our users [ ] Primarily used for communication and messaging tasks [ ] Widely used for internal business functions (e.g., shop floor, logistics, inventory, presentation, etc). [ ] Widely used for external business functions (e.g., point of sale, store floor, customer service, Sales, etc) [ ] Other (Please specify)

34) What is the overall impact so far of employee owned devices in your company, for each of

these areas?

Increased Decreased NO Change DK Helpdesk and IT Support costs

( ) ( ) ( ) ( )

Data and mobile plan costs

( ) ( ) ( ) ( )

IT hardware costs

( ) ( ) ( ) ( )

Information security

( ) ( ) ( ) ( )

Data protection and compliance

( ) ( ) ( ) ( )

Employee productivity

( ) ( ) ( ) ( )

Employee ( ) ( ) ( ) ( )


February 2012


satisfaction Customer satisfaction

( ) ( ) ( ) ( )

35) Which of the following is closest to your company's current implementation of Virtual Desktop

Infrastructure (VDI)?

( ) We have implemented Virtual Desktop Infrastructure (VDI) at my company through a hosted or centralized mode ( ) We have implemented VDI through a client‐hosted mode ( ) We have implemented VDI via remote synchronization mode ( ) We have not implemented VDI ( ) Not Sure/Don't Know 36) In closing, what do you think are the primary challenges for your company and/or industry in

incorporating employee owned devices in the workplace? And, where do you see the "Bring your

own device" or BYOD movement headed in the future?

Mobile Consumerization Executive and CEO · Decisive Analytics, LLC Profile Respondents included...

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