Successful Proximity Marketing in O2 World Berlin

Mobile Communications Technologies and Applications Berlin, 26.-27. Jan 2009

Dipl. Ing. Dan Romescu

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Hiwave.NET Proximity Marketing Network •  MCDS (Multi-Channel Device Synchronization) •  Content & Campaign Management System

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O2 World Berlin •  17.000 Visitors •  1.800 square metre LED wall

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O2 World with Hiwave.NET Proximity Network •  40 Federated Communication Servers •  UMTS

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O2 World Blue Room •  Digital Wall Screen 3 x 3 Screens •  Digital Signage System with BT interactive •  Permission Marketing with PULL

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O2 World Mobile Content

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O2 World Communication Success Event Downloads Unique devices Response Rate

Opening Ceremony 602 1.105 54,48 %

Herbert Grönemeyer 264 412 64,08 %

Eisbären Berlin vs. Augsburg 297 533 55,72 %

Coldplay 301 501 60,08 %

Alba Berlin vs. Artland Dragons 148 398 37,19%

NBA: Hornets vs. Wizards 284 602 47,18%

Füchse vs. Lemgo 179 395 45,32%

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HiwaveNET Content & Campaign Management System

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Why Proximity Marketing? •  Most Emotional •  User Context Awareness •  Permission Based •  High Conversion Rates •  Anticipated Relevance = „Sweet Spot“

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Kontakt

Dipl. Ing. Dan Romescu IT Director & Senior Consultant Zossener Str. 55-58d · 10961 Berlin Tel. +49 1723755643 https://www.xing.com/profile/Dan_Romescu

Copyrights by Hiwave This presentation is the intellectual property of Hiwave GmbH and subject to valid copyrights.