Mobile Commerce in the Phono Sapiens Era
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Transcript of Mobile Commerce in the Phono Sapiens Era
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@OisinLunny @OpenMarket @GSMA
Mobile Commerce in the Phono Sapiens Era
#DigitalCommerce
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Mobile Millenials
Messaging Ad Blocking App Fatigue
Artificial Intelligence and more…
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Our mobile engagement technology helps enterprises enhance customer experience.
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TEXT HERE16 Years Experience
400+ Enterprise Customers
PurePlay SMS Provider
Over 12 billion mobile messages
per year
Leading the 2nd coming of SMS
revolution
A division of Amdocs
(NASDAQ : DOX)
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Use SMS
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Rise of the Mobile
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Read more: Benedict Evans
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Source: We Are Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN2016
56% 39% 5% 0.1%-9% +21% -21% -10%
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Source: We Are Social
@wearesocialsg • 21
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
INTERNET USEJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES
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Source: We Are Social
@wearesocialsg • 32
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
SOCIAL MEDIA USEJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
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Source: We Are Social
@wearesocialsg • 48
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
MOBILE CONNECTIONSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
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Our evolution to “Phono Sapien”
HT: The Economist
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Empowered customers have given rise to a new era
Source: Forrester
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Source: Forrester
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The M Word
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MILLENIALS now outnumber BABYBOOMERS
Young,'Educated,'Social'&'Mobile'
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MILLENIALS own more
THAN
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Customer support
Purchasing
Security !Appointment Reminders
Online banking
Satisfaction survey
of text messages read within
the first
98%
10 minutes
Service alerts
Average millenial
sends 109.5 text a day
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Source: OpenMarket infographic
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Source: OpenMarket infographic
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Source: OpenMarket infographic
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Source: OpenMarket infographic
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Source: OpenMarket infographic
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“Your call is important to us……please enjoy this 40 minute flute solo”
Source: Anchorman: The Legend of Ron Burgundy
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Ownership Access
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Convenience is the killer app
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Read more: Digital Marketing Magazine
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457xYou are…
…more likely to survive a plane crash than intentionally click on a mobile banner ad!
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The Rise of Messaging
Source: BoredPanda
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We believe in - The right message, at the right time, through the right channel
There are 5 channels to communicate with consumers on mobile
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Read more: OpenMarket
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Source: OpenMarket infographic
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SMS is the most frequently used aspect of the mobile phone
6 billion people have the ability to send/receive SMS
90% of SMS messages are read within 3 minutes
98% open rate for SMS vs 20% for email
SMS
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SMS campaigns should be…
• Short • Infrequent • Timely • Important • Wanted by the end consumer
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Manufacturing
• Improved Efficiency • Preventative Maintenance • Workplace Safety
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Retail
• Personal Experiences • Stock Management • VIP Treatment
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Healthcare
• Drug delivery • Hygiene Systems • Remote Monitoring
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Transport
• Driver Safety • Operational Efficiency • Route Optimisation
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Surveys
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Read more: GeekTIme
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“Fusing next generation payments, messaging platforms
and storytelling will be transformational.”
Source: Nick Allen
Nick Allen, Nuevo Fundraising
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Read more: Medium
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Read more: Forrester
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Read more: Medium
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COMMUNICATION
COMMERCE
IS
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Read more: The Guardian
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Read more: The Guardian
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Source: Guardian
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Source: Guardian
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Opportunities:
Innovation & Collaboration
Leverage 3rd Party Tech
Be part of the conversation
The intention economy (big data)
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Threats:
Destination mindset
Becoming irrelevant
Missing the conversation
Reliance on “app” as a strategy
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Disrupt or be disrupted
Don’t call – just text
Convenience trumps privacy
Establish transparency
Omni-channel is the way to go
Make it personalRead more: OpenMarket
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Need a subheader? Make it bold.Thank you!@oisinlunny @openmarket @gsma#DigitalCommerce