Independent Technology Consultants

Mobile CommerceNow & next....

Paul McCormackSenior Consultant

Agenda

• About DrPete inc

• About My role

• Mobile

– What’s happening now?

– What’s coming: next?

– How to develop your

mobile strategy

Independent Technology Consultants

“We are passionate about finding

technological solutions that make commercial

sense for our clients – helping them to

maximise profit, reduce risks and leapfrog

competition.”

Peter Chadha PhD

About Us - DrPete Inc

Paul McCormack• IT Pro 20 years - inc EY, Morse & Google

My current assignments:• Global FMCG – Cloud readiness assessment

across 30 countries• Michelin Restaurant chain – infrastructure

improvements• Property management company – infrastructure

refresh and service managementAll three are moving to the cloud

About me

Paul.McCormack@drpete.co.uk

What’s happening?Online E-commerce growth

continues

• Improved devices – more choice,

falling prices – Mobile is now THE

major way of connecting

• Connectivity is rapidly improving

• Social & location services,

augmented reality, flexible

cameras

Mobile is different, intimate &

always on

We are now in the "post PC" era - for

the consumer, the desktop is the

secondary device

Devices Connectivity

Content

What’s happening - Devices• Improved devices – more choice,

falling prices – Mobile is now THE

major way of connecting

• Incumbents have struggled: Sony

Ericsson, Motorola, BB, Nokia

• New entrants: Apple, Samsung, HTC,

Acer, Kindle

• New form factors: Google

Glass/Wearables

• Costs are falling: Android One in India

- c. $100

• More capabilities & support: Versions of MS Office now free across

several mobile platforms

• Tablet sales overtaking PC sales

in 2015 (Gartner)

Devices

Content

Connectivity

What’s happening - Connectivity• Wifi is now ubiquitous in shops,

cafes, and public spaces such as

public transport hubs

• 4G rollout continues, and 5G is

coming

• International mobile roaming is

becoming cheaper

• Home broadband speeds are

increasing

Devices Connectivity

Content

What’s happening - Content• New content providers such as

Netflix, Amazon

• New channels to location

services such as Google Now and

Siri provide opportunities for

mobile commerceDevices Connectivity

Content

This is what’s happening• Improvements in devices,

connectivity and content are self

reinforcing

• New devices offer new ways of

connecting and opportunities for

compelling content

• This increases demand,

expectation & potential

monetisation opportunities for

providers of connectivity

• New, compelling content entices

individuals and organisations to

invest in premium devices,

connectivity and content

Devices Connectivity

Content

What’s coming?

4G deployment continues

Augmented reality

In app purchases

NFC – Contactless payments

Phone becomes a “remote” for interactive kiosks

Real time Biometrics

Proximity sensors

Predicting behaviour

Projectors

3D displays

Your phone is no longer a standalone, discrete deviceIt is now a portal to the cloud, AI and Big Data – always on

Mobile Strategy - Top Tips

Define objectivesKISS. Learn

from B2CFind the

right partners

In tune. Reporting &

analytics

Implement

Measure success

WWW, CDBNT

Brainstorm& IterateNext steps

• Don’t get carried away

• Be clear what you are

trying to achieve

• Don’t try to do

everything at once –

Keep it simple

Takeaway – Optimise for mobile

• Do the very basics – check your web presence for mobile visibility

• Optimise your site/offering for mobile - app and website

That’s where your next customer is coming from

Can we help?