Mobile Commerce
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Transcript of Mobile Commerce
Mobile Commerce Hajrë Hyseni April 2012
Today
Any interaction in which a financial transaction is enabled or executed with a mobile phone
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Krum (2010)
Opportunities
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Opportunities
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Opportunities
Mobile Trends
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Ways to shop?
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Recommendations, Twitter share, Link to Facebook, Similar products
eDigital Research (2012)
eDigital Research (2012)
Key Features in m-shopping
M-Challenges
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Expected growth from"£770m to £77b by 2015
79% of retailers still don’t have"mobile optimised sites
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M-Components
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Mobile payments
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Mobile payments
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Mobile business carrier
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What to take away
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Presentation tips
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Any questions? Contact [email protected]