1.Mobile Chalkboard:
The New Face of Learning ManagementSystems

2. Definition of Mobile Learning
Mobile learningis the usage of mobile devices ( Cell Phones, PDAs, Laptops) inthe systematic delivery of curriculum and instruction
Graphics
3. Focus of Mobile Learning:Smartphone
4. Worldwide Smartphone Share:Q2-2008 Q2-2009
5. Summary of Smartphone Stats
Smartphoneworldwide sales up 27% while worldwide mobile phones sales declined by 6% in Q2 2009
Smartphone sales total139.3 million units: up about 14% from 2007
Smartphonesales projections to reach 406.7 million: 29% of global handset market by 2014
Source: Mobile Web and AdMob Mobile Metrics (11/09)
6. Introductions:Chalk Media Group
Chalk Media Group,Subsidiaryof Research in Motion, established 1997
Mobile Communications Software Company: Smartphone Platform
Specialization: Enterprise Technology Platforms & Video Production
Proven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers
7. Need for Innovation
Chalk Media recognizes (2006) industry need for mobile communications that offered:
Security
Trackability
Rich Multimedia Pushcart
Effective Inner-Connectivity within Organization
Real-Time Adaptability
8. Research: Mobile Deployment Content
Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messaging
Chalk mobileoff the shelf library separately service Blackberry Smart Phones
Lead projectdevelopers:
Steven Wachli
Jody Glidden
Michael LaBlanc
9. Development of Mobile Chalkboard
Target Audience:
Large/Medium Enterpriseswhich deploying Blackberry devices to its workforce
Target Market:
Fortune /Global 500 Companies
In diverse industries :
Telecommunications
Professional Services
Media
Government
Financial Services
10. Commercialization of Mobile Chalkboard
Business Model/Strategy
(Recurring Business Model: Active Sales Cycle)
Increase software license by less than 1% of Blackberry users for profitability
Anticipate greater demand for license subscriptions
Progressive strategy of obtaining reseller contracts within Fortune/Global 500 Market
Marketing Strategy allows minimal downturn through diffusion into diverse markets
11. Demonstration of Mobile Chalkboard
http://www.chalk.com/video_overview.aspx
Mobile Chalkboard
Experience
12. Mobile Chalkboard: Current Applications for mLearning
Course slides with audio voiceover
Videos (or audio podcasts) of professors or subjectmatter experts
Productivity-enhancinginformation (ex. study tips, reminders, best practices)
Mobile quizzes
feedback surveys
Faculty updates
13. Mobile Chalkboard: Benefits ofmLearning Solutions for Education
Facilitation of curriculum and instruction: anytime.
Lends itself to the Constructivist Approach to Learning
Improves Retention of Knowledge/Student Engagement
Instant communication outside of class
Feedback through wireless channels
14. Mobile Chalkboard in Use: Learning Management Systems
Mobile Learning with Blackberry Smartphone:University of Waterloo, Ontario Canada
(http://www.blackberry.com/select/offers/education/UofWaterloo_BCS_FINAL.pdf)
15. Mobile Chalkboard: Is this right for your Learning Community?
Point s to Consider:
Institution objectives & budget?
Target Audience?
Creating or using existing content?
Presence of existing library to draw content?
Integration & tracking needs?
Who will be responsible for End User Support?
Success criteria?
Market Strategies for mlearning platform?
16. For taking the time to view this presentation . . . . . .