1. 1. Mobile Chalkboard:
   The New Face of Learning ManagementSystems
   
2. 2. Definition of Mobile Learning
   Mobile learningis the usage of mobile devices ( Cell Phones, PDAs, Laptops) inthe systematic delivery of curriculum and instruction
   Graphics
   
3. 3. Focus of Mobile Learning:Smartphone
   
4. 4. Worldwide Smartphone Share:Q2-2008 Q2-2009
   
5. 5. Summary of Smartphone Stats
   Smartphoneworldwide sales up 27% while worldwide mobile phones sales declined by 6% in Q2 2009
   Smartphone sales total139.3 million units: up about 14% from 2007
   Smartphonesales projections to reach 406.7 million: 29% of global handset market by 2014
   Source: Mobile Web and AdMob Mobile Metrics (11/09)
   
6. 6. Introductions:Chalk Media Group
   Chalk Media Group,Subsidiaryof Research in Motion, established 1997
   Mobile Communications Software Company: Smartphone Platform
   Specialization: Enterprise Technology Platforms & Video Production
   Proven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers
   
7. 7. Need for Innovation
   Chalk Media recognizes (2006) industry need for mobile communications that offered:
   Security
   Trackability
   Rich Multimedia Pushcart
   Effective Inner-Connectivity within Organization
   Real-Time Adaptability
   
8. 8. Research: Mobile Deployment Content
   Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messaging
   Chalk mobileoff the shelf library separately service Blackberry Smart Phones
   Lead projectdevelopers:
   Steven Wachli
   Jody Glidden
   Michael LaBlanc
   
9. 9. Development of Mobile Chalkboard
   Target Audience:
   Large/Medium Enterpriseswhich deploying Blackberry devices to its workforce
   Target Market:
   Fortune /Global 500 Companies
   In diverse industries :
   Telecommunications
   Professional Services
   Media
   Government
   Financial Services
   
10. 10. Commercialization of Mobile Chalkboard
    Business Model/Strategy
    (Recurring Business Model: Active Sales Cycle)
    Increase software license by less than 1% of Blackberry users for profitability
    Anticipate greater demand for license subscriptions
    Progressive strategy of obtaining reseller contracts within Fortune/Global 500 Market
    Marketing Strategy allows minimal downturn through diffusion into diverse markets
    
11. 11. Demonstration of Mobile Chalkboard
    http://www.chalk.com/video_overview.aspx
    Mobile Chalkboard
    Experience
    
12. 12. Mobile Chalkboard: Current Applications for mLearning
    Course slides with audio voiceover
    Videos (or audio podcasts) of professors or subjectmatter experts
    Productivity-enhancinginformation (ex. study tips, reminders, best practices)
    Mobile quizzes
    feedback surveys
    Faculty updates
    
13. 13. Mobile Chalkboard: Benefits ofmLearning Solutions for Education
    Facilitation of curriculum and instruction: anytime.
    Lends itself to the Constructivist Approach to Learning
    Improves Retention of Knowledge/Student Engagement
    Instant communication outside of class
    Feedback through wireless channels
    
14. 14. Mobile Chalkboard in Use: Learning Management Systems
    Mobile Learning with Blackberry Smartphone:University of Waterloo, Ontario Canada
    (http://www.blackberry.com/select/offers/education/UofWaterloo_BCS_FINAL.pdf)
    
15. 15. Mobile Chalkboard: Is this right for your Learning Community?
    Point s to Consider:
    Institution objectives & budget?
    Target Audience?
    Creating or using existing content?
    Presence of existing library to draw content?
    Integration & tracking needs?
    Who will be responsible for End User Support?
    Success criteria?
    Market Strategies for mlearning platform?
    
16. 16. For taking the time to view this presentation . . . . . .