Mobile-centric messaging as new interface

key dimensions for new opportunities 2.0

2016.06

Key takeaways from previous

version

http://www.slideshare.net/matskevich/messaging-bots-new-

opportunities-59770305

1. Mobile centric messaging are very different from

other communication channels (email, calls, …)

1) Free

2) Long lived (on the record)

3) Asynchronous (by expectation) but can be

synchronous

4) 24*7

5) Grouped by people, not by topic (as emails)

6) Ordered by most recent activity (inbound or

outbound) - don’t eliminate while answered

7) Universal interface (in contrast to GUI of different

apps)

8) More effortless than voice

9) Forces us to be concise

10) Works well in 1:1, 1:N, and M:N modes

11) Can be indexed and searched efficiently

2. Messaging is massive

1) Mobile messaging apps are massive. Falling data prices, cheaper devices, and

improved features are helping propel their growth. New users onboard with

messengers.

2) Messaging apps are about more than messaging. The first stage - growth. Next

phase - building out services and monetization

3) Popular Asian messaging apps like WeChat, KakaoTalk, and LINE have taken the

lead in finding innovative ways to keep users engaged.

4) Media companies, and marketers are still investing more time and resources into

social networks like Facebook and Twitter than they are into messaging services.

That will change as messaging companies build out their services and provide more

avenues for connecting brands, publishers, and advertisers with users.

3. Key dimensions for new business opportunities

1) To see the future of mobile messaging go

South Eastern Asia (mobile leapfrogging in

SEA)

2) Infrastructure companies

3) New companies — ‘Assistant for X’

4) Existing Companies and Organizations

Continue…

What are messengers good for?

“I hate dealing with humans face2face or by live

call”

“I hate dealing with humans face2face or by live

call”

Some use cases

Assistant for X: magic, operator

Small single choice interface: Eat arcade

Personal coaches: Lark

Do you really need app for that: Assist (plug different services)

Enterprise: Kit CRM (enter information for crms), statsbot (get from crm),…

Some use cases

• Assistant for X: magic, operator

• Small single choice interface: Eat arcade

• Personal coaches: Lark

• Do you really need app for that: Assist (plug different services)

• Enterprise: Kit CRM (enter information for crms), statsbot (get from crm),…

• Sales/Support

• Games

Infrastructure. What need and playbook frorm web

app era will pop-up againg. What platforms?

Chatbots widgets creation and tools

• Custom dev shops

• White label providers

• Bot UX design shops

• X-platform dev tools

Enabling platform:

• Analytics

• Backend as Services

• Storage

• Search

• Billing

• AB-testing and optimization

• Data sharing

• Notification management

Some questions for defining a use cases

1) Existing behavior or new one?

2) All existing native app will need to add messaging

3) Conversational interfaces: structured workflow or unstructured

4) Are we following China playbook? WeChat? Line?

5) What is good design in messaging Search/Query or curated/limited choice

6) Can bot developers avoid platform dependencies? Zinga ex

7) How to get defensibility? Network effect, lock-in etc

8) What are the best business model

Longer-term consideration

1) What is UX in messaging? Personal tone? Emotions?

2) Digital immortality. Mebots

3) Metabots that manage other bots

4) Will messaging + AI enable new marketplaces help.pravor.ru bot

5) Security and privacy. How to authenticate you

6) Authorship and Agency: outsource life, tasks, thinking, creativity, decision making

Resources

Bot.watch

SlackBotList.com

BotFamily.com

Chatbots.org

https://github.com/shaohua/awesome-chatbot