Copyright blinkx 2013

Mobile Capabilities Solutions for Tablets and Smartphones

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Premium Mobile Rich Media with

In-House Creative

Production Team

Our Mobile Solution

Mobile Distribution on

Independent Websites Featuring

Passion-point Content

Precision Targeting and Full Reporting

Massive Scale Across Mobile

Devices

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Tablet and Smartphone Offerings

Mobile Rich Media and Display Units

Fixed Footer

Expandable Fixed Footer

Interstitial

Sidewalk™

Expandable

Page Peel

Standard MMA Units

Rich Media Components to Drive Engagement

Video

Social Sharing

Expand on Tap, Swipe and More

Product Carousels, Image Carousels

Influencer Blog Posts

Bespoke Headers, Fonts and Images

Store Locator and Mapping

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Fixed Footer

Anchored at the bottom of the screen, the highly scalable Fixed Footer stays in place— even when consumers swipe up or down the page.

100% in-view unit

Can accommodate imagery and messaging

In-depth reporting including: impressions,

clicks, interactions, average # of

engagements, dwell time

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The Expandable Fixed Footer anchors at the bottom of the screen and stays in place when consumers swipe up or down—and it expands to a larger dimension upon tap, swipe and/or other interactions.

100% in-view unit

Expanded area can accommodate: a video player

image gallery

store locator and mapping

social media click outs

share to Facebook

influencer blog posts

In-depth reporting including: impressions,

clicks, interactions, average # of

engagements, % of engagements by

element, and dwell time

Expandable Fixed Footer

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Interstitial

The Interstitial is a highly scalable ad that automatically displays before or between the current and destination pages as a consumer navigates a website.

100% share-of-voice

Can accommodate:

a video player

image gallery

store locator and mapping

social media click outs

share to Facebook

influencer blog posts

In-depth reporting including:

impressions, clicks, interactions,

average # of engagements, % of

engagements by element, and

dwell time

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Sidewalk

The Sidewalk™ is a multi-page Interstitial that includes up to five panels—and multiple calls to action.

100% share-of-voice

Each panel can contain separate features, such as:

a video player

image galleries

product galleries

store locator and mapping

coupons

social media feeds and extensions

data entry

influencer blog posts

In-depth reporting including: impressions, clicks,

interactions, average # of engagements, % of

engagements by element, and dwell time

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The Expandable expands from a standard MMA ad unit to full screen upon user tap, swipe and/or other interactions.

Can accommodate:

a video player

image gallery

store locator and mapping

social media click outs

share to Facebook

influencer blog posts

In-depth reporting including:

impressions, clicks, interactions,

average # of engagements, % of

engagements by element, and

dwell time

Expandable

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The Page Peel resides in the upper right corner of a mobile web page and "peels back" to a larger dimension upon user tap, swipe and/or other interactions.

Can accommodate imagery and

messaging

Expands to:

Tablet: 150x150 to 400x400

Smartphone: 100x100 to

400x400

In-depth reporting including:

impressions, clicks, interactions,

average # of engagements, and

dwell time

Page Peel

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Standard Targeting

Standard targeting options: geography including geo-fencing,

daypart, and device

Pinpoint your exact target audience at the moment you need to reach them—and generate higher conversion rates and greater ROI from your advertising efforts.

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A great solution for retailers and event promoters looking to

reach consumers with laser accuracy and within very specific

geographic bounds, our lat/long targeting options empower you

to target audiences by:

Point(s) of interest

Geo-fencing to a specific radius

around point(s) of interest

Location-Based Targeting

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Mobile Case Study: Easy Off

CLIENT: Easy-Off® (a Reckitt Benckiser brand)

BACKGROUND AND CAMPAIGN GOALS: Reach 35-54 year-old women to drive in-store sales

and generate awareness of the Fume Free Oven

Cleaner line.

DEVICE TARGETED: Tablets

OUR MOBILE SOLUTION: Designed and built

a Fixed Footer to run on tablet devices. The Fixed

Footer provided a persistent branding presence

across a large channel of moms/women-focused

websites.

RESULT: Our high-impact Fixed Footer provided

the client with maximum brand visibility and deep

consumer engagement.

229% CTR LIFT

overall Fixed Footer performance vs. MediaMind benchmark for mobile banners*

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The Sidewalk topped the charts

for the campaign—beating the industry

mobile CTR benchmark* by

164%

CLIENT: VH1

BACKGROUND AND CAMPAIGN GOALS: Build buzz and drive viewership of two debuting shows.

DEVICE TARGETED: Smartphones

OUR MOBILE SOLUTION: Designed and built a

three-panel Sidewalk unit to run on smartphones.

RESULT: Our Sidewalk provided massive exposure

for the shows, and provided consumers multiple

engagement points that drove interaction.

Mobile Case Study: VH1

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Tablet and Smartphone Offerings—In Summary

Devices Features

Smartphone Tablet Imagery Messaging Video Player

Image

Gallery

Mapping/

Store Finder

Social Media

Click Outs

Facebook

Social

Sharing

Influencer

Blog Posts

Fixed Footer ● ● ● ●

Expandable Fixed Footer ● ● ● ● ● ● ● ● ● ●

Interstitial ● ● ● ● ● ● ● ● ● ●

Sidewalk™ ● ● ● ● ● ● ● ● ● ●

Expandable ● ● ● ● ● ● ● ● ● ●

Page Peel ● ● ● ● ● ● ● ● ●

Reporting Metrics

Views Clicks Interactions

Average # of

Engagements

% of Engagement

by Element Dwell Time

Fixed Footer ● ● ● ● ● ●

Expandable Fixed Footer ● ● ● ● ● ●

Interstitial ● ● ● ● ● ●

Sidewalk™ ● ● ● ● ● ●

Expandable ● ● ● ● ● ●

Page Peel ● ● ● ● ● ●

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Our Vertical Content Channels

Content that 18-34

year-old guys love—

delivered unfiltered,

honest and fresh. They

wouldn’t have it any

other way.

From family time to

"me" time, MumIQ

helps mums deal with

anything and

everything that life

throws their way.

Ella is like a favourite

boutique or stylish

best friend—the

source for fresh,

fabulous content 18-

34 year-old women

crave.

Ignition covers all

aspects of the UK

motoring life, reaching

loyal, passionate

communities of in-

market automobile

buyers and aficionados.

2 million unique visitors* 2.5 million unique visitors* 7.8 million unique visitors* 602,000 unique visitors*

*comScore, August 2013

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Top UK Brands Work with blinkx Media

As well as hundreds of other big brands.

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