Mobile Banking Trends

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  • date post

    26-Jun-2015
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    Technology

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It is projected that more than 40 million U.S. consumers will be using mobile banking by 2012.

Transcript of Mobile Banking Trends

  • The return on investment in the mobile banking space is directly correlated to maximizing adoption and usage.The Key to Mobile ROI

  • Financial institutions counting on an OLB-dependent strategy can only expect to reach 8% of their total customer base.

    SOURCE: ONLINE BANKING REPORTThe Wrong Approach

  • Enable Customers Personalization Optimize the Customer Experience Look to the Future Extend Mobile Across the Organization Continuously Measure Response Utilize Best Practices Target 100% Coverage

  • Multi-Channel Enrollment

    Online Website Contact Center Branch Tellers Mobile Devices ATM Locations Interactive Voice

    WWW.BANK-COMPANION.COM

    Give people more control over their banking and youll win their loyalty. Thats because mobile is not a channel so much as a way consumers live their lives and consequently, the way banks have to conduct their business.Douglas BrownSenior VP Mobile Product DevelopmentBank of AmericaThe Way We Live & Work Today

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