Increase Your 2012 Holiday Sales With Mobile

Site OptimizationAugust 2012@AtlanticBT

Tonia has been a pioneer in the mobile & nonprofits and small business space, educating groups on how they can best leverage this rapidly changing technology and how generational shifts are impacting consumer behavior and expectations. She conceptualized and launched one of the first nonprofit focused iPhone apps (Tap-n-Give 2009) on iTunes, which delivered brand awareness, fundraising & supporter engagement to participating nonprofits. Today, Tonia heads up the mobile team at Raleigh, NC based Atlantic BT – educating start-ups, businesses and nonprofits on the importance of thinking ‘mobile first’ to achieve bottom line results.

Tonia ZampieriMobile Strategist

Atlantic BT

June 2012 – Orlando, FL

When did Smartphone adoption hit 50% of all mobile devices in US?

– December 2011– February 2012– June 2012– It hasn’t happened yet

• 3G/4G Market Accessibility• Innovations in functionality & applications• Affordable Pricing

Who’s on Mobile? 2012 Trends

Why Now?

• By end of 2012 more emails opened on mobile vs. desktop

• 60% of mobile users expect site to load in 3 secs or less

before abandonment*

• Bad experiences don’t get another chance – 78% will

only try 2x or less* *2011

Top 5 Myths Why Businesses Aren’t Adapting for Mobile

• “Nobody is buying things with their phone”• “It’s not time to worry, only 10% of my traffic is from

mobile”• “I can’t afford to mobilize my site, It’s too expensive!”• “My site looks fine on mobile, my customers can pinch

& zoom if they need to”• “I don’t sell online, so what’s the point?”

None of these justify NOT offering optimal mobile experience

Create Device Agnostic Site“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.” -Smashing Magazine

Where to Start?

• E-Commerce Platform? • Age of your site?• E-mail Marketing?• Brick & Mortar, Online Only

or Combo?• Current strategy?

Free Mobile Assessment Time

1. Mobile Site Load2. Mobile Site Performance3. Mobile Engagement Metrics4. Mobile Analytics Audit5. Target Audience Snapshot6. Estimated ROI Value

Personalized Mobile Score Card & Special oteSign-up Here

Let’s Get Started!