Tonight’s Agenda

• Welcome – (Thank you to Anthony from Mobile Monday for hosting this meeting)

• Room introductions• Event concept • Who is Koelnmesse • Why are we supporting this – Raymond/Keith Mobile

Visionary • Why are we supporting this – ITA • What does it mean to be a supporting organization • Q&A

The event for the mobile revolution

TM

ALL THINGS MOBILE• The only live B2B marketing event where

companies can source products and solutions in order to bring their own products and services to the mobile revolution.

• Access a $25+ billion mobile application market place. (Source: Juniper)

• More than 41% of the businesses we surveyed are most interested or definitely interested in attending a tradeshow that helps their business mobilize.

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ALL THINGS MOBILE (cont.)

• The size and growth of the smart phone market will exceed the laptop market for the next five years.

• North American mobile commerce tops $750 million in 2009.

• On any given day, 57.8 million American consumers access the web via mobile devices according to the Pew Research Center.

• 32% of Americans (97.3 million) have used a conventional mobile phone or a smart phone to access the internet (2008). This is an increase of 24% since 2007.

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Event Focus• This national event brings together a community of

developers, integrators, carriers, suppliers, manufacturers and business users to generate dialogue, share ideas and identify the best solutions for mobilizing business and bringing content to market - now and during coming years.

• Mobile App Expo is the event for the rest of us. The only live exhibition and conference where:

– All entrepreneurs and individuals can learn, source and develop their business for today and the connected, mobile world of the future – and

– All suppliers, developers and service providers can discover new business models and distribution channels and ultimately connect with their future customers

– All business categories are invited to discover how they can mobilize their business; be productive, drive sales and increase revenues

– Making technology human, connection people face to face

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Exhibitor / Sponsor Groups

DevelopersDeveloper ToolsSMS providersNetwork Providers Mobile Providers System IntegratorsCustom App DevelopmentMobile Site DevelopmentProductive SoftwareMobile payment systemsBusiness Applications

Hardware SuppliersHandsetsNetworkingServersChip manufacturersAccessories

Ad Agencies & NetworksLegalAccountingConsulting

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What category of wireless / mobile solutions is of greatest interest to you? (Attendee Audience Survey)

Survey conducted by Evolution Point, March 2010© Koelnmesse, Inc.

Attendee Profile• Mobile App Expo will be the platform where companies and individuals can

source and learn how to mobilize their business. It’s about bringing solutions to the users!

• Mobile App Expo targets these main segments:– Content providers looking to learn and source tools, solutions and developers for their apps and mobile needs – Distributors – Service Providers– Marketing Agencies – Media Companies

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Attendee Profile (cont.)

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• Manufacturers• Food Industry• Mobile Workforce• Retail & wholesale distribution• Real Estate• Mobile carriers• Transportation

• Government • Military, police, fire departments• Legal• Gaming• Education• Hospitals• Airlines• Restaurants

A Live Market Place for Innovation

• Meet face-to-face with businesses that need your services

• Present your application to a panel of VCs in our Live Mobile App Shark Tank

• Compete in our coding and application development competitions

• Demonstrate your service to potential customers who can touch and try your service

• Emphasize the "social" in "social media" by providing social interactions with your customers.

• "Making the technology human"

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Community Engagement

• Volunteer Committees – we are looking for individuals to work on oversight and program committees– Art & Cultural Program Committee– Conference Program Committee– Audience and Community Committee– Up-Start Competition Committee– Exhibition Committee

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Supporting Organizations

• What does it mean to be a supporting organization?• Each partnership will be unique to each organization,, past

programs have included some of the following:– Logo exchanges– Banner exchanges– Email promotions– eNews letter opportunities– Booths– Pre/post event program partnerships– Conference program partnerships– Commission programs– Co-production of networking events though out the year– Co-production of webinars

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Exhibit Value Program

• A dynamic platform to showcase Your Brand, Your Product, Your Service, Your Team in Your Own Customized Style

• The event will provide booth marketing programs to include:– Web Banner Programs– Print Ads– Radio Ads– An active social media campaign to promote show exhibitors– SMS scavenger hunt to drive traffic to your booth– Mobile Barcode Campaigns– Co-branded mobile display ads– Co-branded mobile search PPC banner– Display ads on free downloadable mobile app for the trade show– Reality (AR) to show booth information at the show using your mobile digital

information distribution

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Mobile App Expo provides the only platform for this meteoric growth industry. Exhibit at Mobile App Expo and be found, be seen, explore the B2B opportunities and can meet today’s & tomorrow’s best customers.

The only B2B event designed to be open to companies of all stages and of all sizes. Face-to- Face is the only human way to excite your audience.

© Koelnmesse, Inc.

Who is Koelnmesse?

• We are the North American subsidiary of Koelnmesse GmbH, one of the world’s leading organizers of industry trade shows. Our German Headquarters organizes more than 68 events in 7 countries bringing together over 2.3 million participants and 31,817 exhibiting companies in our events worldwide.

• Koelnmesse has an international network that can support the growth and development of programs of all sizes. We offer local resources in 87 countries with an additional 8 full subsidiaries worldwide.

• Current IT related events produced by Koelnmesse:– www.gamescom-cologne.com – www.dmsexpo.com– www.conlife-cologne.com– www.photokina-cologne.com– www.dmexco.de– www.siggraph.org/asia2010

• www.koelnmesse.com – Corporate Office Website• www.koelnmessenafta.com – North American Website

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Next Step – Call:

Darrin Stern Director of New Business DevelopmentKoelnmesse, Inc.8700 W Bryn Mawr Ave.Suite 640NChicago, IL 60631p: 773-326-9925m: 773-727-0337Skype: darrinsternAIM: darrinstern

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