Mobile Apps Trend Changes FINAL
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Is Your Business Heading NORTH and SOUTH?
Transcript of Mobile Apps Trend Changes FINAL
Is Your Business Heading
NORTH and SOUTH?
What are the Challenges?
Unable to
Retain Clients?
Too much
Competition?
Slow or No
Growth in
Revenues?
How to
Overcome Client
Obscurity?
Unsuccessful and
non-measureable
Marketing
Efforts?
Are these Questions striking your mind?
Am I available to my Prospects when they search for services that I offer?
Am I available to connect with my prospects/clients on regular basis?
Am I getting my clients regular feedback/suggestions?
Am I am making correct Marketing Efforts to reach more genuine prospects?
Is my Business becoming a Brand?
Do I have any Customer Loyalty Programs to retain more clients, if Yes, am I able to manage it properly?
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2008 2009 2010 2011 2012 2013 2014 2015YTD
Ho
urs
/d
ay
Years
Time Spent per Adult User per Day with Digital Media, USA
Other Connected Devices Desktop / Laptop Mobile
Current Trends and Changes in your
Prospects Behavior
Current Trends and Changes in your
Prospects Behavior
Current Trends and Changes in your
Prospects Behavior
Why Mobile Apps are Important?
2516 4507
21,646
63985
102062
138809
179628
224801
268692
0
50000
100000
150000
200000
250000
300000
2009 2010 2011 2012 2013 2014 2015 2016 2017
No
. o
f A
pp
Do
wn
loa
ds in
Millio
ns
App Downloads vs. Year
Use of Mobile Coupons
25%
20%
10%
31%
15%
0% 5% 10% 15% 20% 25% 30% 35%
Save it in email on Mobile Device
Save it in App
Save to Mobile Wallet
Non-Mobile (Print Coupon)
Save to Grocerry Card
Share of Respondants
Parameter E-mail SMS/Text Message Push Notifications
First Reach Slow Instant (If the cellphone is ON) Instant (If the cellphone is ON)
Average Open Rate 23% (depending on the industry) 90% 90%
First Reach Slow Instant (If the cellphone is ON) Instant (If the cellphone is ON)
Opt-out Possibilities Clear Often unclear Clear
Sender’s Identity Medium (if there are links) Medium (mostly for local businesses) High
Engagement Medium High Medium
Potential Coverage Low High High
Reach Probability Medium Medium High
Personalization High Medium Medium (depends on App settings)
Record High High Low
Spam Rate High Low Low
Malware Probability Substantial (unlimited amount) Small (limited amount) Small (limited amount)
Amount of Information Yes Mostly No Mostly No
Visual Elements Yes Yes (if the sender is known) Yes (depends on App settings)
Feedback Possibilities Medium High Medium
Distractibility 20%-50% (depends on the Industry) 60% 40%
Opt-out Rate 20%-50% (based on Industry) 60% 40%
E-mail vs. SMS vs. Push Notifications
User & Mobile Friendly Website
Mobile Apps
Web/Cloud Apps
Desktop Apps
Available
Solutions
Technology comes to the Rescue!
Advantages of Apps
Results
Increase 20%
Client Retention
Increase Revenue by 25%
Additional Leads
Increase in Recall
Value
Better Efficiency
Quick & In-
Expensive Marketing
Direct Approach
Be Visible to the Customer at all times
Direct Marketing Channel
Better client Engagement
Build Brand & Recognition
Cultivate Customer
Loyalty
Edge over
competitor’s
Advantages of Apps
Challenges for Adopting New Technology
Too Risky
Not Aware about the Start Point
Frequent Failure & Bad xperience
Too Expensive
Too much Technical
Customized Web & Mobile App Development
With Easy and Monthly Payment option
Customized Web & Mobile App development
4 – 12 weeks delivery cycle Retain Copyright3 upgrades available
1 year of Maintenance
includedFits any budgets, small monthly
payments spread over 12
months
Customized
Web/Mobile App
Available Platforms
Few Suggested Features
Includes GO Live
Tangible Results
Low Payments
One year Contract, helps you Grow and Experiment
3 Free Upgrades available, one in each Quarter
Additional Marketing / Promotion services available as per need
PAYG Apps Inc.21900 Burbank Blvd Suite 300, Woodland Hills, CA – 91367
W: www.paygapps.com
T: 844-PAYGAPP
Want your App?
Ask me NOW
PAYG Apps Inc.21900 Burbank Blvd Suite 300,
Woodland Hills, CA – 91367
W: www.paygapps.com
T: 844-PAYGAPP
