Mobile Apps

Arnd Brugman Business Solutions

Sogeti NL

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The Web is Dead

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Long live the internet

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App Store 2008

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Position

Direction

Define

Design

Develop

Deploy

Do-it-again

Discover

6D APProach

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Consumer Apps

Enhance New

Existing Brand

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Mobile3

Appm Officem Processm

Accelerate Simplify Consume

Devicesm

Things

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Social Enterprise

True Crosschannel

Process Acceleration

Office Productivity

Enterprise Apps

Mail Business Intelligence Management

Field service Sales support

Logistics

Social networking Cross organization

Borderless

Form factor transparent Internal and external Self-Service

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I Want an App!

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Position

Direction

Define

Design

Develop

Deploy

Do-it-again

Discover

6D APProach

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Mobile Strategy

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Personal Computer

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On the Go, On the Couch

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Size Matters

Dave Mooring – CEO WIMM Labs

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To Whom It May Concern

Persona Scenario

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Contextual Intention

People

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Scenarios

Where?

When?

What?

Who?

On an App Screen Device!

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Position

Direction

Define

Design

Develop

Deploy

Do-it-again

Discover

6D APProach

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Devil’s Triangle

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UX

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UX

“Design is how it works” – Steve Jobs

“Don’t insult users! They have better things to do than to learn how your app works.”

Mike Lee - Mayor of Appsterdam

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Jesse James Garrett

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Pro Rail – Route Lint

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Position

Direction

Define

Design

Develop

Deploy

Do-it-again

Discover

6D APProach

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Impact on Business Architecture

and Security…

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Enhance New

Existing Brand

Standalone App Architecture

Controller

View

Model

Presentation

Businesslogic

Data

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Enhance New

Existing Brand

Business Apps Architecture

Controller

View

Model

(Cloud) Services

Presentation

Businesslogic

Data

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Enhance New

Existing Brand

New Business Apps Architecture

Controller

View

Model

Presentation

Businesslogic

Data

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Apps Architecture

Neighbor

Services

App

(Cloud) Services

Controller

View

Model

Presentation

Businesslogic

Data

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Front & Backend

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Web and App

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Position

Direction

Define

Design

Develop

Deploy

Do-it-again

Discover

6D APProach

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Consumerization of Business

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Listen and Connect

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Position

Direction

Define

Design

Develop

Deploy

Do-it-again

Discover

6D APProach

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Release-map as Marketing-tool

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SOcial LOcal MObile

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6D APProach

Questions?