Mobile Apps: State of The Industry
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Transcript of Mobile Apps: State of The Industry
Mobile Apps MOBILE APPS
State of the Industry
I. Mobile Landscape
II. General app trends
III. In-app advertising
IV. Insights & Predictions
AGENDA
Mobile App Environment
App use has grown 43% in the past 12 months, and is expected to continue growing.
APP SUCCESS
Users agree that apps should either make life easier or add value to their phones.
Ratings
Downloads
Retention
APP Success
New Category: Messaging Apps
Mobile-First Companies
Adver.sing in apps
In-App Advertising
Currently the fastest growing advertising sector
Fastest growing ad sector
Trends
Ad spending rapidly increasing
Ads account for 13.7% of app revenue
Freemium Model to increase ad dependency
High reliance in social apps
Time spent on Media
Print TV Internet Mobile Radio
Money spent on Media
Print TV Internet Mobile Radio
Money spent on Media
Print TV Internet Mobile Radio
Pros and cons
Banner ads ignored
Intrusiveness
Less expressive
CTR/KPI issue
New sector
Prefer ads to paying
Effective
Geo-targeting
High engagement
Pros and cons
Banner ads ignored
Intrusiveness
Less expressive
CTR/KPI issue
New sector
Prefer ads to paying
Effective
Geo-targeting
High engagement
Rich Media
Bribery
Product Placement
Effective Tactics
Rich Media
Rich Media
Rich Media
BRIBERY
PRODUCT PLACEMENT
PRODUCT PLACEMENT
Traditional supporting digital
INSIGHTS & Predictions
Where we see mobiles apps in the future
Insights and Predictions
Insights and Predictions
Insights and Predictions
Insights and Predictions
Insights and Predictions
Insights and Predictions
Mobile Apps THANK YOU