Mobile Apps IndustryPositioning Bangladesh

Mobile Apps IndustryPositioning Bangladesh

by MoMo Dhaka Chapter

Tuesday, April 11, 2023

Few facts on the mobile industries world wide &Bangladesh

Time Period : 2011 to 2016The fastest Mobile subscriber growth with a

CAGR of 9.4 % is in Africafollowed by

Asia Pacific , with a CAGR of 9 %Bangladesh’s mobile market will grow fastest

with a CAGR of 12 %

Source:1. The Portio Research Ltd.2. ITU (International Telecommunication Union)


Mobile Apps - Bangladesh

• Bangladesh Scenario:

»03 Years back, Bangladesh did not think ‘Mobile Apps ‘ as a potential business line.»At present we have atleast 5+ local App

Stores»Bangladeshi Apps positioned them on the

Global App Stores like: Google Play Store, App Store ( iPhone- Apple)


Industry transition trend …

Follow the trend …


Mobile Apps - Bangladesh

• Industry is working on Mobile Apps in the following 03 categories:

»For Consumers»For Enterprises»For Games

Platforms: Android, iPhone, Windows, BlackBerry, Symbian


Different initiatives for Mobile App Development :

We are in the journey of building Bangladesh as a brand for "Mobile Application" epicenter of the world.

- National Mobile App Development Awareness Program by MoICT

- Mobile Monday Bangladesh Chapter, BASIS- Mobile App Idea Contest by Bangla link & EATL

- Academia- Industry Bridge Program by MobioApp- App Contest by Alo- Ashbei - Million App Developer; Cloud Camp Bangladesh- Hackathon by World Bank, GDG & A2i

So far we have crawled by ourselves. The Industry faces some challenges:Let me shed some lights on them …


Challenges…

• Awareness Creation• Readiness for Technology Transition• Segmentation of Enterprise Verticals• Setting the priority of the business segments

• BDIX not being promoted hence the cost of service delivery is high.

• Policy intervention by the ICT Ministry and BTRC


Challenges…• Easy Payment / Transaction Method

• Dialogue with Bangladesh Bank and NBR

• Not being able to sell to Google Store • Dialogue between Government and Google

• Govt. policy to open / create / expose APIs to their application (N-ID and Voter ID) Databases for various citizen services apps

• Action from Govt. needed

• Govt. Patronization on advertisements on mobile phones / apps (e.g. 10% of total govt. advertisements

through mobile apps. )


Proposed Activities…

• Establishment/Infrastructure/institute - 7 Divisional Game Institute in collaboration with local partners - 64 Mobile lab establishment - Establish 64 district level training points in local institutes/universities/collages- 7 Divisional App Testing Labs



• Mobile App/Game Development`- 2500 App Development for Government & Private Services by Industry Players to ensure World Class Quality

• - 500 Enterprise application development for different industry sectors (including mobile ERP, Accounting, Monitoring & Evaluation tools etc)

• - 2000 Game based on available text book materials (exercise)- 1000 General Playing Game development based on local context



• Training & Skill Development - 500 trainer/assessor (target)Training for Teachers (CSE Department, Polytechnics, Private Institutes etc)- 10000 Mobile App Developer, Conduct one semester long course in association with local universities/institutes in 64 districts- 3000 (target) Game Animator Training, Non Technical- 3000 (target) UX Designer training, Non Technical- 2000 (target) training for App monetization, marketing, branding, management etc.



Industry Placement/Start-up- 2000 Students Industry Placement (developer, UX, Animator) (App Developer Company will hire for at least 3 months after successful course) - 100 app developer company/entrepreneur/start-up mentoring, ensure minimum venture capital for highly committed participants, matchmaking from new developer, ux expert, content expert, animator, business manager

• Policy/Advocacy - 100 Policy level Symposium/Workshop/Advocacy Meeting

Promotion- National Level Promotion Plan to create Smart Phone/App Awareness- to promote developed app & game to target user

Research: National Mobile Application Industry Road-map

Expo1 International mobile app expo

• 7 Divisional expo



Thank You


Mobile Apps IndustryPositioning Bangladesh

Technology

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