Mobile apps for business how do i get started aom 10-27-2011
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Transcript of Mobile apps for business how do i get started aom 10-27-2011
Mobile Apps for Business…
How Do I Get Started?
Mike IshmaelOctober 27, 2011
Questions?
Text TAOM to 55678
Text TAOM How much wood would a woodchuck chuck to 55678
Topics for Discussion
5 Truths 5 Questions
Truth 1 – Ubiquitous
0
1
2
3
4
5
6
Toothbrushes Cell Phones
4.2
5.1
Bil
lio
ns o
f U
nit
s
Worldwide Ownership
Source: Mobile Marketing Association Asia
0
20
40
60
80
100
120
PCs Smartphones
92.1
100.9
Mil
lio
ns o
f U
nit
s
4Q 2010 Worldwide Device Sales
Source: IDC
0
50
100
150
200
250
300
350
Population Wireless Subscriptions
312.4 327.6
Mil
lio
ns
US Metrics
Source: CTIA
25 Million iPads Sold as of June this Year
Truth 2 – Primary Communication Vehicle
29.7% Total wireless only households in US
53.5% Wireless only households in US (age 25-29)
30.1% Wireless only households in OK
32.5% Wireless only households in TX
35.2% Wireless only households in AR
– National Center for Health Statistics
196.9B text messages per month in US
2.25T annualized minutes of use in US
- CTIA
Source: Scott King Blog
Truth 3 – Always Present and Always On
On average, smartphone users will check their
phones every 10 minutes and up to 34 times
per day. – Finnish Study
A UK study showed that 88% of smartphone
owners have made checking their smartphone
the first thing they do in the morning.
That same UK study showed 6 out of 10
checked their smartphone before they got out
of bed.
91% of people in US have cell phone within
reach 24/7 – Morgan Stanley
Truth 4 – Becoming Smarter and More Powerful
In June of 2011 40% of Mobile Subscribers in US
had smartphones.
50% of Mobile Subscribers in US will have
smartphones by EOY.
– Nielsen
Truth 5 – It’s Not (Just) About Voice
18- to 34-year-olds average
monthly voice minutes have
plunged from about 1,200 to
900 in the past two years.
Texting has more than
doubled in the same period,
from 600 messages a month
to more than 1,400 texts a
month.
– 8/11 Nielsen
Source: 1000Memories
5 Questions to Answer
What is the business issue we are addressing?
Customer Service/SupportDirect/Channel Sales
Connect with Product Users Enable Employees
5 Questions to Answer
Who is our target audience and what do they need?
Office Workers
Medical Workers
Road Warriors
Field Workers
5 Questions to Answer
How do we make the app simple, attractive, and interesting?
User Experience/Interface
Embedded Games
Mobile Capabilities
5 Questions to Answer
Where are we going to publicize the app?
500,000 275,000
5 Questions to Answer
When do we need to launch the app
and how often will we have updates?
Key to Mobile Success
5 Truths 5 Questions
Thank You
Mike IshmaelEmail: [email protected]: 918.406.5735Web: www.reddirtmobile.comBlog: www.themobilists.com