MOBILE APPLICATION

CONTENT

• What is Mobile App?• Classification• Market in Vietnam and in the world• Trend: Location Based Service App

WHAT IS MOBILE APPLICATION?

Mobile App is applications or games that run on mobile phones

MTK

TYPES OF MOBILE APP

. Offline App

. SMS App

. Online App (Wifi / 3G / GPRS) Demo : text BB and send to 8051

POPULAR MOBILE APP STORES

HAVE YOU EVER DOWNLOADED A MOBILE APP?

WHAT SHOULD START-UP CARE ABOUT?

You should care about:•Your target customers? Which operating system do they use?•Market size of your target customer?•What’s good about your App?•What is your benefit?

• Sell Admob Advertisements? (70/30)• Charge End User? (50/50)

CHARGE ON END USER / DIVISION RATIO TABLE

Charge on End User

Percentage of Income for Mobile OperatorsHead

NumberMobifone Vinaphone Viettel

8051 500 VNĐ 79 79 70 8151 1.000 VNĐ 55 55 65 8251 2.000 VNĐ 50 50 60 8351 3.000 VNĐ 50 50 60 8451 4.000 VNĐ 50 50 60 8551 5.000 VNĐ 45 45 55 8651 10.000 VNĐ 45 45 55 8751 15.000 VNĐ 45 45 55

DIFFICULTIES

• Mobile Models and their operating system is a big obstacle.

• Frequent spam messages make Vietnamese be on guard against Mobile

• Copyright• Business ethics• Programming and testing App: How can you have

enough mobiles to test?• Online Payment is indistinct and SMS service is

overcharged by Mobile Operators. (Solution: Pay by prepaid phone cards)

POPULAR MOBILE APPS IN VIETNAM

MAKING MONEY FROM MOBILE APP

• Selling App on GetJar, App Store, Market... To earn 70% of total profit.

• Selling App domestically: TV, print-ad, website… • Cooperating with Mobile Operators (Telco) : Mstore,

Mspace…• Cooperating with portals: Xzone, Funzone, Banbe,

Aulac…• Fanpage, blog, forum… • Selling in Universities, industrial parks, hospitals…• Spam waplink to users

VIETNAM’S MARKET

• Revenue of VAS 2010: > 30.000 billion dong• There are more than 60 million active subribers• 100% of population use mobile, 6% of them use

Smartphone• ARPU is extremely low and Telco expects VAS to

be turned around• There are more than 200 SMS companies but

sources of Game and App are poor• The company with highest VAS revenue: VMG, 60

billion/ a month• Most popular games belong to: TeaMobi, iWin... 2

billion/ a month• Socbay: 1,4 million users -> No.1 in Vietnam• There are more than 100,000 download turns on

Socbay each month• iOS: there are about one million in Vietnam

WHAT’S GOOD ABOUT LOCATION BASED SERVICE?

LOCATION BASED SERVICE (LBS)

In the world

In Vietnam

Why LBS?

Why LBS?

. Increase interaction

. Approach customer directly

. Add an channel for Trade Marketing

PROS AND CONS ANALYSIS OF LBS

WORLD MARKET

GO AHEAD !!!

THANK YOU!