Mobile applications, apps and appiness
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Welcome to Mobile Applications Apps and Appiness Mark Bamber
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Building digital capacity for the arts - seminar 1 Mobile applications, apps and appiness Mark Bamber, Trainer, BBC Academy A review of apps which will look at some of the emerging smart-phones and tablet apps that are coming onto the market as well as audience expectations, commissioning processes and business models BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television. The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector's media production skills by bringing together the BBC Academy's media and digital experience with the Arts Council's extensive knowledge of the arts sector. The initial programme runs from March 2011 - August 2012 and will consist of a launch event, practical seminars, an online guide to commissioning, facilitated masterclasses and an online resource of filmed and streamed content. For more information visit http://www.artscouncil.org.uk/digitalcapacity
Transcript of Mobile applications, apps and appiness
Welcome toMobile Applications Apps and Appiness
Mark Bamber
Who am I?
Where are we going?
Mobile Apps are “mainstream”
Evolution of Mobile
Feature PhoneBasic Phone Smart Phone iPhone
Cheap PriceText Message
Browser
Large ScreenRing Tones
GamesCameraVideo
Email, InternetApplications/Functionality
Full Qwerty KeyboardExtend Memory
Touch ScreenPortable Media
GPS/MapsAppsWi-Fi
Symbian OS iPhone OS BlackBerry OS Windows Mobile Linux Palm OS AndroidBREW
Handsets
It’s called “smartphone”for a reason
pressurehumidity video
location GPS push
shake pull
healthsound distance
motionlightspeed photo
heightcompass temperature scan
proximityweight connect
realtime
Accelerometer
It’s called “smartphone” for a reason
Smartphone as % of total handset sales
18m UK Smartphone Users (37% of all UK mobile users aged 13+)
23m (half UK adult population) are using mobile internet, including mobile apps.
By 2015, 75% of the UK population will own a smart phone and tablets will reach 50% penetration.
Within the next five years, more users will connect to the Internet over mobile devices than desktop PCs.
By 2012 the mobile internet market will be twice the size of desktop, and by 2013 mobiles will replace PCs as the primary means by which people access the internet.
UK Smartphone Users
11.0
13.9
38.7
40.7
41.9
54.7
64.5
1.8
1.7
5.4
7.7
7.9
13.1
11.4
Online Retail
Watched TV
Maps
Search
News
Social Networking
Nonsmartphone
Smartphone
Source: ComScore / M:Metrics, 3 months ending Nov 2010
Smartphones vs Non-Smartphones
© 2010 Screen Digest. All rights reserved. Unauthorised reproduction and distribution of this document in any form without prior written permission is prohibited.
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Symbian
Apple
RIM
Android
Microsoft
Others
Smartphone Forecast by OS
BlackBerry/RIM Google AndroidApple iPhone iOS
Windows Phone 7 Palm webOS Nokia MeeGo
Symbian (Nokia)
Samsung Bada
Smartphone Platforms
• iPhone Objective-C• Android Java• Blackberry Java• Nokia Symbian C• Java ME Java• Windows Mobile C, C++• Palm JavaScript, HTML, Ajax• Nokia MeeGo C, C++• Flash ActionScript• W3C Widget HTML5, CSS, JavaScript
Native App Hybrid HTML Wrapper Widget Flash Shortcut
Smartphone Forecast by OS
Cross Platform . . . Expensive =
OUCH
Developer Tools
Mobile makes money
iOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users
US iPhone users download 60 apps a year
Apps per user
Most Popular Categories of Apps
Apps on Tablet’s, Smart TV’s & more devices
What is a mobile app?• A mobile app is a BBC product delivered through a mobile app store.
There are two types of BBC mobile apps:
Enduring apps– Enduring propositions that have an indefinite lifespan that the
audience expects from the BBC (BBC pillar products: News, Sport & iPlayer for UK)
Topical app• A proposition that delivers significant reach and impact with a defined
lifespan (Glastonbury, Dr Who, WorldCup).
BBC Apps
BBC News iPad
BBC iPlayer
BBC Worldwide
The Biggest Threats Today!
Data PlansNetwork Speed
Battery Life
Fake Apps and VirusesLocation & Social
Wi-Fi Networks
Mark BamberThank You!
