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Mobile Application Development
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Transcript of Mobile Application Development
capITalize
Mobile Application Development
capITalize
Mobile Apps – its different
Form Factor• Emphasize design
• Mobilization, not Miniaturization
Mobile Environment• Network Latency
• Single early failure = lose the user forever
• Crucial first 30 seconds of usage
• Fewer options = effective interface
Context• Understanding circumstance of use
• Location and Physical context
Platform• Fragmentation
• Current Popularity vs. Future Growth
• Path to Monetization
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Our Development Process
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Interaction Design
User Interface Design
Wireframes
Web vs. Native
ProgrammingQuality
Assurance
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Media and UX Partners
East & West Coast Presence for iterating
• Interaction Design
• Media
• User Experience
• App flow
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Offshore Development Team
• Over a dozen apps in the app store
• Rapid prototyping and iterative development model
• Native SDK experience• iOS
• Android
• WP7
• Cross-platform development • Appcelerator Titanium
• PhoneGap
• Adobe Flash Builder
• Mobile-web development• Sencha
• Wink
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