App Store Optimization Overview - Mobile App Marketing Masterclass
Mobile App Marketing Masterclass Preview
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MOBILE APP MARKETING MASTERCLASS16 Killer App Promotion Techniques to Grow Your App Users from Zero to a
Million
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THE APP ECONOMY
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THE APP ECONOMY IS NOW BIGGER THAN HOLLYWOOD!
data in millions
$14B
APP REVENUES
IN 2014
IOS DEVELOPERS EARNED MORE THAN HOLLYWOOD EARNED IN U.S. BOX OFFICE
$10B
HOLLYWOOD BOX OFFICE REVENUES
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THAN HOLLYWOOD
627,000 JOBS
374,000 JOBSSource: Tech analyst Horace Dediu, see http://www.asymco.com/2015/01/22/bigger-than-hollywood/
2X JOBS
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ONE-TO-ONE MARKETING AT SCALE
Stefan Olander, VP Digital Sport, Nike
“Once you have established a direct
relationship with a consumer, you
don’t need to advertise to them.”
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BRUTAL COMPETITION
2.2 MILLION
2.6 MILLION
iOS Apps in the App Store
Android Apps in the Play Store
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STILL GROWING RAPIDLY
100,000200,000
New iOS Apps Added in 3 months
New Android Apps Added in 3 Months
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IT’S NOT ENOUGH TO HAVE A GOOD APP
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YOU HAVE TO BE AMONG THE VERY BEST IN THE WORLD IN
APP MARKETING
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APP MARKETING➤ key to making your app stand out amid 4.8M apps
➤ what will truly separate successful apps from not-so-successful apps
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APP MONETIZATION MODELS
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MONETIZATION MODEL
HOW DO I MAKE MONEY?
WHAT VALUE DOES MY APP CREATE FOR MY BRAND?
Startups/App Entrepreneurs
Brand Marketing
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5 POPULAR MONETIZATION MODELS
MOBILE COMMERCE
ADVERTISING
IN-APP PURCHASE
PAY PER DOWNLOAD
SUBSCRIPTION
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MOBILE COMMERCE
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ADVERTISING
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IN APP PURCHASE
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PAY PER DOWNLOAD
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SUBSCRIPTION
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LEAN STARTUP METHOD
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REVOLUTIONIZING THE STARTUP WORLD
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WHAT WORKS/DOESN’T WORK
VERSUS KPIS
TRY DIFFERENT STRATEGIES
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#1 BUILD
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#2 MEASURE➤ How are my app promotion strategies performing
versus my cost per install (CPI) target? ➤ How are often are my users engaging with my app? ➤ How is my app performing versus the monthly
revenue/value per user targets? ➤ How loyal are users to my app? How long on the
average do they keep using the app? ➤ What percentage of users are actively using the app?
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#3 LEARN
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GIVE IT SOME TIME!
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THE FASTER YOU GO THROUGH THE LOOP, THE BETTER
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16MARKET-PROVEN APP PROMOTION STRATEGIES
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PROVIDE A DOWNLOAD INCENTIVE
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INSTANT GRATIFICATION WORKS!
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THE APP ITSELF IS THE FREE ITEM!
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GET 80% OFF ON THE FULL COURSE!
Click on the link below to get access to the rest of the course material at a special discounted rate of only $20:
https://www.udemy.com/mobile-app-marketing-masterclass/?couponCode=20-DOLLAR-OFFER