Mobile App Install Paul Kelly- McQuaid
6
1 Mobile App Install Paul Kelly-McQuaid
description
Mobile App Install Paul Kelly- McQuaid. Mobile App Ads. Utilise App Install Ads on Facebook and Twitter to increase App downloads One click takes you straight to AppStore or GooglePlay. App Engagement – New!. Increase App Engagement by promoting App Features. App Engagement – New!. - PowerPoint PPT Presentation
Transcript of Mobile App Install Paul Kelly- McQuaid
1
Mobile App InstallPaul Kelly-McQuaid
2
Mobile App Ads
Utilise App Install Ads on Facebook and
Twitter to increase App downloads
One click takes you straight to AppStore
or GooglePlay
3
Increase App Engagement by promoting App Features
App Engagement – New!
4
Increase App Engagement by promoting App Features
App Engagement – New!
5
Mobile App Targeting
Without App
O2 CUSTOMERS
With App
Moments Tickets Sports
Mobile App Install Ads Mobile App Engagement Ads
Fans of relevant
pages
Fans of relevant
Music/TV
Fans of relevant
Sports/TV
Previous App engagements
Frequency of Engagement
Brand New Customers
Not previously Active
Custom Audiences Tailored Audiences
6
App Install Ads–Monthly updates of New Customers and Non-Active – Promote sign ups to App in burst activity
App Re-engagments–Monthly updates of Non-Engagers– Always-On Strategy serving relevant messaging via interest– Encourage habitual use of the App
Recommendations
