Mobile APM 5 Factors

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Getting to Mobile First: 5 Numbers to Consider RUN MOBILE APPS FASTER, BETTER & SMARTER

description

5 Numbers all mobile teams should know as they develop their mobile strategy and mobile application performance management solution roadmap.

Transcript of Mobile APM 5 Factors

Page 1: Mobile APM 5 Factors

June 13, 2013! Crittercism Solution Overview! 1!

Getting to Mobile First: 5 Numbers to Consider!

RUN MOBILE APPS FASTER, BETTER & SMARTER!

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What does Mobile-First mean?!

10%!Mobile in-store

transactions!

$150M!Productivity savings from mobile devices & apps!

38%!Users on mobile!

$20B!2013 Mobile

Revenue!

30%!Ad Revenue comes

from mobile!

50%!Revenue thru

mobile!

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5 Numbers to Consider as You Become a Mobile-First Organization!

June 13, 2013! Crittercism Solution Overview! 3!

1B!Number of smartphones!out there !!

100M+!Factors affect experience and performance !!

!!

1000! User experience!bar !!msec!

100!metrics!!

CHANCE !TO WOW!

1

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1B Devices out there!

1B devices out there!

June 13, 2013! Crittercism Solution Overview! 4!

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1B Devices out there!

June 13, 2013! Crittercism Solution Overview! 5!

10% of revenues !through mobile devices/app!

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1B Devices out there!

June 13, 2013! Crittercism Solution Overview! 6!

US consumer 2.5 hrs!on mobile apps/day !

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100M+ Factors that Affect Your App Experience!

7OS, 20iOS, 1000+ Android!

7+ Cloud Services!

400+ Carriers!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

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USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

1,000 Milliseconds!

1,000 Milliseconds !to grab the users attention!

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1,000 Milliseconds Bar for Engagement!

Delay!!0-100ms!0-300ms!

300-1000ms!1s+!10s+!!!!!!

User Reaction!!Instant!Slight perceptible delay!

Task focus, perceptible delay!Mental context switch!I’ll come back later!

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100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!ENTERPRISE!

✔ Star rating!✔ Transaction volume!✔ Transaction ASP!✔ Downloads!✔ Churn etc.!

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100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

✔ Apps!✔ Geo!✔ Latency!✔ Error rates!✔ Data volumes (in/out)!

ENTERPRISE SERVICES!

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100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

✔ APIs used!✔ Data in/out API!✔ API errors!✔ APIs per geo!

CARRIERS, NETWORKS!

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100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

✔ App per OS, Apps per device, users per OS/Device!

✔ Errors per OS, Errors per Device!

DEVICES, CLIENTS, OS!

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100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

✔ MAU, DAU!✔ Users per geo!✔ Users per app & version!

USERS!

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1 Chance to WOW !

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90%!of users delete app after the first bad experience!

41!apps average; 2M apps!In App Stores!

8 apps launched!per day!

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Mobile application performance monitoring !(APM) technologies help enterprises !understand application usage patterns, performance and user frustration with applications deployed internally to enterprise users and externally to customers.!

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Crittercism Mobile App Performance Management!

July 22, 2013! Crittercism Solution Overview! 17!

Ground-up mobile support! Proven Scale!

•  iOS, Android, windows 8, HTML 5!•  Wifi and Cellular networks!

•  Scales to hundreds of millions of apps and devices!•  Highly reliable SaaS service!

Integrated to Ops/IT systems & workflows!

Actionable Data & Insights !•  Impact based prioritization!•  Deep diagnostics and Breadcrumbs!

Complete Real-User monitoring!•  Cloud, network, crashes & errors metrics!•  Discover, alerts, real-time & trend reports!

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We make sure that people can buy and sell on eBay!

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We make sure Yahoo! Weather users know when to bring an umbrella!

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June 13, 2013! Crittercism Solution Overview! 20!

The Leading Performance Management Solution!Built for Mobile Apps!

TRY IT FOR FREE NOW: CRITTERCISM.COM!