Mobile and Retail: How Lowe’s Develops and Leverages a Complete View of the Consumer

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Mobile Marketing Association Jeff Hasen Chief Marketing Officer Hipcricket @jeffhasen Sean Bartlett Director, Mobile Strategy Lowe’s @sean_bartlett

Transcript of Mobile and Retail: How Lowe’s Develops and Leverages a Complete View of the Consumer

Page 1: Mobile and Retail: How Lowe’s Develops and Leverages a Complete View of the Consumer

Mobile Marketing Association

Jeff Hasen Chief Marketing Officer Hipcricket @jeffhasen Sean Bartlett Director, Mobile Strategy Lowe’s @sean_bartlett

Page 2: Mobile and Retail: How Lowe’s Develops and Leverages a Complete View of the Consumer

Mobile Marketing Association

Consumer  Mobility  

Page 3: Mobile and Retail: How Lowe’s Develops and Leverages a Complete View of the Consumer

Mobile Marketing Association

Lowe’s  Crea4ve  Ideas    

Page 4: Mobile and Retail: How Lowe’s Develops and Leverages a Complete View of the Consumer

Mobile Marketing Association

Associate  App  

Page 5: Mobile and Retail: How Lowe’s Develops and Leverages a Complete View of the Consumer

Mobile Marketing Association

mPOS  Pilot    


Leverages Ppt

Leverages Ppt

07 Leverages

07 Leverages

Lowe’s Lowe’s Commercial Services Never Stop s History • Lowe’s has been serving the commercial customer since the 1940’s. • Lowe’s began as a small lumberyard in Wilkesboro,

Lowe’s Lowe’s Commercial Services Never Stop s History • Lowe’s has been serving the commercial customer since the 1940’s. • Lowe’s began as a small lumberyard in Wilkesboro,

Home | Lowe’s Corporate

Home | Lowe’s Corporate

Unit 6 Leverages

Unit 6 Leverages

Model reconstruction and pose acquisition using extended Lowe’s methodkhwong/j2004_IEEE_chang_MM_xlowe_draft.pdf · Model reconstruction and pose acquisition using extended Lowe’s

Model reconstruction and pose acquisition using extended Lowe’s methodkhwong/j2004_IEEE_chang_MM_xlowe_draft.pdf · Model reconstruction and pose acquisition using extended Lowe’s

Lowe’s Grove Middle Science Lab Safety

Lowe’s Grove Middle Science Lab Safety

Lowe’s Establishes Solid Omnichannel Foundation with ... · efficiencies gained from automation, Lowe’s secured its place as one of the top Internet retailers. “We’ve seen

Lowe’s Establishes Solid Omnichannel Foundation with ... · efficiencies gained from automation, Lowe’s secured its place as one of the top Internet retailers. “We’ve seen

Lowe’s Vendor Onboarding Checklist...Stock Vendors must have a valid item and Lowe’s Merchandising Program available to begin testing. Your Lowe’s Merchandising contact will

Lowe’s Vendor Onboarding Checklist...Stock Vendors must have a valid item and Lowe’s Merchandising Program available to begin testing. Your Lowe’s Merchandising contact will

Notes of Design: Lowe’s & Menards

Notes of Design: Lowe’s & Menards

Lowe’s Farm HOA News Newslowesfarmhoa.com/oldsite/Newsletters/2008_09.pdf · Lowe’s Farm National Night Out By Robert Wilcox, Safety Committee Chair The Safety Committee would

Lowe’s Farm HOA News Newslowesfarmhoa.com/oldsite/Newsletters/2008_09.pdf · Lowe’s Farm National Night Out By Robert Wilcox, Safety Committee Chair The Safety Committee would

9 entrepreneurial leverages (explained)

9 entrepreneurial leverages (explained)

Lowe’s Canada Vendor Requirements

Lowe’s Canada Vendor Requirements

Leverages 1

Leverages 1

Leverages Problems

Leverages Problems

STRATEGIC REPORT FOR LOWE’S COMPANIES, INC.economics-files.pomona.edu/jlikens/SeniorSeminars/gotham2007/... · STRATEGIC REPORT FOR LOWE’S COMPANIES, ... warehouse the size of

STRATEGIC REPORT FOR LOWE’S COMPANIES, INC.economics-files.pomona.edu/jlikens/SeniorSeminars/gotham2007/... · STRATEGIC REPORT FOR LOWE’S COMPANIES, ... warehouse the size of

Lowe’s Creative Ideas for Woodworkers. Winter 2011

Lowe’s Creative Ideas for Woodworkers. Winter 2011

New Opportunities for Lowe’s Partnership opportunities.

New Opportunities for Lowe’s Partnership opportunities.

Lowe’s Special Order Catalog - Schluters-Canada-PriceList.pdf · Lowe’s Special Order Catalog Installation Systems for Ceramic & Stone Tile ... Mill-finished Aluminum: Provides

Lowe’s Special Order Catalog - Schluters-Canada-PriceList.pdf · Lowe’s Special Order Catalog Installation Systems for Ceramic & Stone Tile ... Mill-finished Aluminum: Provides

Vendor Information Guide Corporate Payables - … · 3 TO: LOWE’S VENDORS / SUPPLIERS /CONTRACTORS Lowe’s Companies Inc. and its subsidiaries (Lowe’s) have a solid reputation

Vendor Information Guide Corporate Payables - … · 3 TO: LOWE’S VENDORS / SUPPLIERS /CONTRACTORS Lowe’s Companies Inc. and its subsidiaries (Lowe’s) have a solid reputation