Mobile Analytics - Webanalyticsbook.com
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![Page 1: Mobile Analytics - Webanalyticsbook.com](https://reader033.fdocuments.in/reader033/viewer/2022061103/5406f9d48d7f72d8088b48bf/html5/thumbnails/1.jpg)
Mobile Analytics Is Calling You
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Do You Really Know Who’s Visiting?
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Is Your Content Really Optimized?
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Are Your Browser Reports Accurate?
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What Mobile Web?
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A Global Mobile Web
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A Game Changer
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Still Not Convinced?
- 546 million Mobile Internet user in 2008
-By 2012, 1.5 billion mobile devices will access the Internet
-By 2013, 5.5 billion mobile phone subscriptions are expected
Source: IDC press release June25, 2008
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More Smartphones
Source: Gartner Research, September 8 2008
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More Time Spent On Mobile Web
Source: Azuki Systems 2008 Market Survey – September 30, 2008
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Mobile Content Activity
Source: Nielsen Mobile “Mobile Insights” September 8, 2008
Mobile Activity Users % of Total
SMS 137759 53
MMS 67783 26
Preinstalled games 54256 21
Ringtone downloads 48768 19
Mobile Internet 43339 17
Mobile E-Mail 38951 15
Text alerts 33082 13
Picture downloads 32077 12
Mobile Instant Messaging 31938 12
Wallpaper / Screensaver downloads 28930 11
Software app downloads 28219 11
Game downloads 24128 9
Uploads 21339 8
Video Messageing 18064 7
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A Sleeping Revenue Monster
$20+ CPM - Mobile Web
$2+ CPM – “Regular” Web
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So Stop Playing!
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Get Ahead Of the Curve
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Fundamentals
Different Programming languages: xHTML, cHTML, WML, XML
Different Code:<a href=tel:+646-232-3232>646 232 3232</a>
<a href=“wtai://wp/mc<+6462323232”>6462322323</a>
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Screen Size & Resolution
Source: http://sender11.typepad.com
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Most Popular
Source: http://sender11.typepad.com
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Fennec, Taptu & IE Mobile
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Opera Mobile & Skyfire
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Mobile Carrier And Web Availability
Mobile Carrier
Walled Garden & Network Control
White List
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Device Detection
WURFL
Device Atlas
DetectRight
DeviceKarma
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Mobile Search
Source: M:Metrics/Comscore
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Mobile Search & Screen Size
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Mobile SERPs
Source: www.jordankasteler.comwww.jordankasteler.com
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Mobile SERPs
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Mobile Marketing
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Mobile SEO
Paid
Vs.
Organic
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Get To Know Mobile Analytics
10+ Solutions
3 Different Approaches
Lots of Opportunities
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Omniture Mobile Analytics
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Coremetrics 2009
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Google Analytics
1. Create a data filter to include only traffic from mobile devices.2. Create a profile and include the filter created in the first step.3. View data:
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Mobilytics
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Admob Analytics
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Amethon Analytics
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Bango Analytics
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Nedstat
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MobileStats.co.uk
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Motally
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So Who To Work With
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So Who To Work With
It depends
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No seriously...Who To Work With?
PricingTechnologyTrafficMarket ConsolidationNature of your Business
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Technical Challenges
Identifying unique visitors
Identifying Geolocation / IPs
Identifying Returning Visitors
Carrier & Device Detection
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Challenges For Web Analysts
Different Mechanisms
Local Differences
Traffic Sources
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Thank You!
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Jump Into Mobile Analytics!
Download Mobile Analytics E-book .It’s free:
www.webanalyticsbook.com/ebook