Who would stand at top in mobile in 2015?

1

1. Unbelievably large-scale investments

2. Going beyond Korea into the world

3. Adieu 2014, Welcome 2015 - Domestic

4. Domestic broadcasters leaving YouTube

5. Daumkakao VS Naver

6. Chinese IT companies, rushing into Korea market

Data Source 2

Social commerce company Coupang attracted an investment of KRW 332.2billion from Blackrock

Dec.11, 2014 etnews : Coupang, attracted an investment of 332.2billion won from the world's best asset management firm Blackrock Dec.16, 2014 etnews : MSIP-Smilegate Entertainment-Sunday Toz, launched a KRW 30billion AniPang Fund

Ministry of Science, ICT and Future Planning ("MSIP") & Smilegate Group & Sunday Toz launched ‘AniPang Fund’

- The investment led by a US-based asset management firm Blackrock has brought in the participation of global investment institutions such as Wellington Management Company, LLP, Greenoaks Capital Management, and Rose Park Advisors- There is an opinion that global investors spoke highly of Coupang's growth by means of Korea-based unlisted IT companies and the biggest investments ever made in the history of e-commerce. - Coupang plans to strengthen its platform and organization more than ever to sustain 'Mobile First'.

- AniPang future contents investment association (also called AniPang Fund) is a KRW 30billion venture investment fund.

- Based on the fund of funds funded by MSIP, Smilegate Entertainment and Sunday Toz

are scheduled to invest KRW 9 billion, respectively, and Smilegate Investment will take charge of its operation.

Download count : 19 million

Secures 7million users

MAU in December : 8,974,964

(MAU : Monthly net visitors)

Data : App Ranker

Over 70% of average turnover generated by mobile

Over 80% of total traffic generated by mobile

Jung Woong Leethe CEO of SundayToz

Kimoon Nam the CEO of Smilegate Investment

I would like to help talented startups with the experience

I learned from the success of AniPang and the KOSDAQ listing.

We plan to invest in diverse fields, such as digital contents businesses,

software solutions, mobile platforms and wearable technologies.

Unbelievably large-scale investments

Data Source 3

Ridi Corporation operating Ridibooks, attracted a KRW 8 billion investment

Drama & Company operating Remember, attracted a KRW 2billion investment

- Ridi Corporation operating an e-book store Ridibooks succeeded in attracting a KRW 8 billion

investment from Neoplux, Atinum Investment, Company K and Mirae Asset Venture Investment.

Gi-sik Bae

CEO of Ridi

Dec.3, 2014 etnews : Ridi Corporation operating an e-book store, attracted a KRW 8 billion investmentDec.17, 2014 platum : Business card management app 'Remember', attracted an additional KRW 2billion investment

Jae-ho Choi,CEO of Drama & Company

Our commitment in 2015 is to evolve into the 'Korean-style

business vertical platform' beyond business card management services.

- Drama & Company providing the business card management app 'Remember' service succeeded in attracting

an additional KRW 2billion investment from Daegyo Investment, Cyber Agent Ventures and Capstone Partners.

User growth showing monthly average of 35% or above

Exceeds 6 million cumulative business cards MAU in December : 238,652

Secures 1.8million users

Cumulative downloaded book : 3.2million

Possesses 300,000 e-books

MAU in December : 240,823

Prices for books become similar following the application of fixed book price systems andcustomers of other bookstores are turning their steps toward us. We are determined to take an active role in revitalizing the content production ecosystem based on this investment.

Unbelievably large-scale investments

4

Korean mobile game market, about twice higher in competition than US and Japan

- Korean market released average monthly 200 games from November 2013 and October 2014.

- Of the mobile games released in Korea market, the following number of games ranked up to top 5 positions in monthly download count : Average 40 based on Apple Store, 45 based on Google Play (Average 24 for US and 20 for Japan - Consolidating Apple Store and Google Play)

Common factors of Korean mobile games successful in the foreign market

Casual-feeling mobile game

Mobile games developed in Korea such as Pokopang, SummonersWar and Cookie Run

were ranked in the top 3 in the cumulative sales among Apple Store and Google Play Store worldwide.

Released games on social network platforms dominating the high local market share

Netmarble built sound relationships with each company (China-based Tencent, Janpan-based Line)

with high market shares in social network sector and conducted viral marketing through social network.

Easy and fun genre of game for everyone

Easy and fund genre of game for men and women of all ages, such as board and puzzle,

is easy to handle and has a wide range of users, making it advantageous to secure users.

①

②

③

Data : Report on '2014 App Annie Korean's favorite game : Victory of the game that appeals to the public’ (Research period: November 2013 ~ October 2014)

Dec.10, 2014 etnews : Korean mobile game competition twice higher than US and Japan... "Fiercest global competition ever" Dec.16, 2014 zdnet : What is the success key to the popularity of mobile games overseas?

Mobile game industry going with an issue 'Global'!Going beyond Korea into the world

Data Source

5

Korean-made mobile games continuously popular in foreign market

Korean-made mobile games stepping into the foreign market

SummonerswarMU Miracle Everyone's Marble Cookie Run

Dec.17, 2014 zdnet : Eye-catching mobile games winning p opularity overseas

- NeoArena, made a Venator export agreement with a Taiwan-based Big Bang Interactive

NeoArena plans to launch Venator in five sequential countries in the 1st quarter of 2015,

such as Taiwan, Hong Kong, Macau, Singapore and Malaysia.

- 'FC Manager Mobile' by HanbitSoft, ranked at 6th top sales position in Thailand

Mobile soccer management game FC Manager Mobile 2014 took the 2nd position

in Google popularity ranking in Thailand and won the 6th position in top sales ranking.

- 'Biking Island' by Wemade, launched global services

Wemade Entertainment's mobile game 'Biking Island' opened at Google Play stores

simultaneously in 134 countries worldwide under the game name 'Pocket Tales'.

PocoPang

Mobile game industry going with an issue 'Global'!Going beyond Korea into the world

Data Source

Adieu 2014, Welcome 2015

6

As of end-September 2014

PC ownership rate

Smartphone ownership rate

The cumulative count of smartphonesubscribers exceeded 40million

Daily time spent using smartphone is 219 minutes

(2.4 times more than March 2012)

Smartphone ownership rate (84.1%) of entire households exceeded PC ownership rate (78.2%).

2012 2013 2014

Dec.3, 2014 zdnet : Cultural landscape changed only five years after the introduction of smartphones

65

82.380.6

79.7 78.2

84.1

Z

Data Source

7

Adieu 2014, Welcome 2015

Usage time by age group and smartphone content

Mobile ads are gaining more importance in online ads.

Data : eMarketer2013 2014 2015 2016

Korea

World Average

Data: KT Economics & Management Research Center, Nielsen KoreanClick, June 2014

※ Unit : (Min/Day)Game

below 10’s

20’s

30’s

40’s

50’s

60+Game

Communication

32.3

42.8

61

51.9

34.5

24.1 21.9 16.3 8.2 9 5 33.1

30.2 22.2 9.2 11 6 4 2 32.0

26.4 33.8 11.4 14.7 7 7 3 34.1

30.6 40.7 14.4 16.2 10.3 9 4 33.4

59.3 49.5 31.7 23.5 15.2 16.1 15.1 30.9

42.3 34.1 41.8 25.8 8 20.3 11.2 23.3 239

281

220

189

151

122

Communication Web/Portal

Web/Portal

Cafe/SNS

Cafe/SNS

Image

Image

Reward/CouponPhoto/Book/Comic Book

Music Others

Others

Dec.19, 2014 Media Pen showing 'rapid growth' in domestic mobile ads and payment market... May outpace PC ads in the upcoming yearDec.11, 2014 zdnet : Korea is top among the OECD members in internet access … Mobile↑

Ratio between online ads and mobile ads (Unit: %)

(E)

54.4

35.1

73.2

57

38.4

20.115.8

25.9

(E)

Data Source

- SMR (Smart Media Rep) is an online advertising business agency joint by SBS and MBC,

having General Programming Channels, CJ E&M as members.

- As SMR and YouTube have conflicting interests with each other over the PIP-based operating right and

advertisement revenue sharing, SMR stopped supplying YouTube content and transferred

the service platform to the large-scale portal.

Data Source 8

Domestic broadcasters leaving YouTube

Seven SMR (Smart Media Rep) members, stopped supplying YouTube image contents

Change in sharing advertisement revenue

What is a PIP? PIP, a term used to mean a platform-in-platform method, allows a broadcaster to directly manage and control online advertisements, which therefore brings more advertisement revenue than before.

Dec.14, 2014 etnews : SMR, YouTube ‘PIP Deal’ broke off… P detour irregular way of watching emerged

45 55 10 90BroadcasterBroadcaster

: :

- Naver and Daumkakao made an agreement in favor of SMR in advertisement sales right and advertisement commission in order to catch up with YouTube taking up 80 percent of domestic video streaming service market by acquiring terrestrial contents from SMR. - SMR broadcasting contents are provided to foreign YouTube like before, and a Korea-based IP address is used to block only users who access SMR contents. This therefore brings an error -- watching SMR video becomes possible by going around the IP address.

Data Source 9

Daumkakao VS Naver Daumkakao, reinforcing mobile market competitiveness

Daumkakao, invested KRW 100billion and established K Venture Group

- Daumkakao announced that it would establish K Venture Group (tentatively called) specializing in investment in an effort to secure global competitiveness by coping with mobile market environment as well as make contributions to venture ecosystem. - K Venture Group is scheduled to be involved actively in investment and takeover to find out the future growth engine for Daumkakao and strengthen its competitive edge in mobile platform market. - Park Ji-hwan, the CEO-designate of K Venture Group CEO, said that the firm would invest in the long term on ventures that have potential to grow not only in the domestic market but also in their businesses abroad, instead of short-term financial investments.

Kakao Talk

Bank Wallet Kakao Album Kakao Agit Kakao Place Kakao Topic Kakao Pick Kakao Home

Kakao Story Kakao Music Kakao Page Kakao Style Kakao Group

Dec.22, 2104 Financial News : Daumkakao, invested KRW 100billion and established K Venture Group ... Fostering ventures

Data Source 10

Daum Cloud Mobile App 2.0 launched

Kakao Taxi to be launched in the 1st quarter of 2015

- Daumkakao launched the mobile app Daum Cloud 2.0 with improved user experience (UX) and

service performance.

- Performance improvements were made with a focus on user convenience and a 'send link' function

capable of sharing a folder and a file through a link was added.

- Daumkakao signed an agreement on December 17 with the Seoul Taxi Association and Korea Smart Card for a 'Kakao Taxi' service.

Policy setup related to mobile

app development and operation, promotion and marketing

Securing member drivers, promoting service use,

setting up service policies

Data linking technology support Infra-based service extension

Dec.2, 2014 etnews : Daumkakao, launched a Daum Cloud mobile app 2.0 Dec.17, 2014 etnews : Daumkakao, created a partnership with the Seoul Taxi Association for a Kakao Taxi service

Daumkakao VS Naver Daumkakao, reinforcing mobile market competitiveness

- This is an O2O service rolled out first since the merger of Daum and Kakao and is in development

aiming to be released in the first quarter of 2015.

Naver, signaling the mobile payment service

Data Source 11

Daumkakao VS Naver

Mobile messenger Line, launched

First half of 2015 Korean-made mobile payment service 'Naver Pay' expected to be launched

- The use of LINE Pay enables using mobile payment functions

in all parts of the world except Korea and China.

(Remittance function available only in Japan.)

- LINE Pay is currently available for use only in the 'Line Store',

planning to be more widely used through the partnership with

various online/offline stores.

- Naver judged that the ripple effect of LINE Pay would not be significant due to the small number of domestic

LINE users and announced that it was preparing the domestic mobile payment service 'Naver Pay' separately.

- Naver Pay is in development towards boosting much better convenience and stability based on 'Naver Checkout',

currently used as a payment term in online shopping malls, and is scheduled to be launched in the first half of 2015.

- Naver Checkout secures about 43,000 franchisees and Naver Pay plans to increase the utilization

of Naver Pay in association with the Naver O2O platform 'Shop Window'.

♪

LINE Store

DIGITAL CONTENT

EC SITE

SHOP

Dec.18, 2014 CCTV News Line : Mobile payment service using 'LINE Pay’ launched… except Korea and China Dec.22, 2014 news1 : Naver, to launch the mobile payment 'Naver Pay' in the first half of next year

a mobile payment/remittance service 'LINE Pay'

Line, endless mobile market!

Data Source 12

Daumkakao VS Naver

Line, acquired MixRadio from Microsoft

- Line acquired the radio-type music service MixRadio from Microsoft (MS).

- MixRadio is currently used in 30 countries worldwide and plans to provide services from Lumia

smartphone together with MS also following the acquisition.

- MixRadio services and Line Music will provide services separately.

Line Line Camera Line Brush Line Dictionary Line Vaccine

Line List Line Deco Line Snap Movie Line Toss Line Live player

Joong-ho Shin CEO of Line Plus

My firm belief is that MixRadio can provide more valuable

services for customers based on Line's global development.

Dec.19, 2014 Newsis Line : Acquisition of MixRadio from MS

Attracts the public's attention with cute characters

Data Source 13

Daumkakao VS Naver

Daumkakao, opened its regular brand store at Coex mall

Line, opened a pop-up store called 'Line Friends in New York’ in New York Time Square

Dec.12, 2014 zdnet : Katalk vs Line, into the character competition 'full of interest'

- Daumkakao opened its regular brand stores at Shihchon in

Seoul, Daegu and further at Coex mall.

- Popularity is so high that the Kakaofriends pop-up store at

Shinchon Hyundai Department has sold about 20,000 products

just three days after the opening.

- Pop-up stores in Busan and Daegu had a sales record of

approximately KRW 700million in three weeks.

- 'Line Friends in New York’ is the 13th pop-up store followed

by the ones in 10 Asian countries and Columbia.

- December 12, the first official Line Friends store opened

in Tokyo's Harajuku District.

- In Korea, stores are operated mainly in Myeong-dong

or Everland, attracting many visitors.

Data Source 14

Chinese ICT companies, rushing into Korea market

China-based Tencent, getting ready to step into the Korean financial market through Hana Financial Group- China-based online/mobile enterprise Tencent was confirmed to have been working with Hana Financial Group for financial business cooperation. - First of all, the business partnership between Hana Bank and Tencent will be pursued and soon plans to conclude the scope of business partnership and time for entry newly-launched Hana Card in the form of the third-party cooperation business. - There is a prospect for a joint pursuit of not only domestic but also foreign payment market through building the trilateral cooperation system (Hana Bank - Hana Card - Tencent).

Korea Smart Card, built a partnership with China-based Alipay- A T-money publishing company Korea Smart Card has a scheme to launch a transportation card M-pass,

designed for exclusive use by Chinese tourists in partnership with a China-based e-commerce company Alipay.

- It is expected to bring more convenient domestic transportation and distribution systems to about

8 million annual Chinese tourists to Korea.

- A person with Korea Smart Card announced that the firm would plan to provide differentiated customer service

that gets out of the existing card formation in connection with Mobile T-money and Alipay.

Chinese

tourist

Incheon Airport

Jeju Airport

Chinese

touristM-pass purchase

from Alipay website Maximum 7 days for useMaximum chargeable

amount of KRW 0.5million

Issued instantly in an issuing center

at Incheon Airport/Jeju AirportBalance returned

to the Alipay account

Dec.2, 2014, etnews : Tencent, in pursuit of stepping into the Korean financial market in partnership with Hana Financial Group Dec.3, 2014 etnews : Korea Smart Card, launched a transportation card dedicated to Chinese tourists in partnership with Alipay

Data Source

15

1. Unbelievable large-scale investments

Dec.3, 2014 etnews : Ridi Corporation operating an e-book store, attracted a KRW 8 billion investment http://www.etnews.com/20141203000334

Dec.11, 2014 etnews : Coupang, attracted an investment of 332.2billion won from the world's best asset management firm Blackrock http://www.etnews.com/20141211000218

Dec.16, 2014 etnews : MSIP-Smilegate Entertainment-Sunday Toz, launched a KRW 30billion AniPang Fundhttp://www.etnews.com/20141216000208

Dec.17, 2014 platum : Business card management app 'Remember', attracted an additional KRW 2billion investmenthttp://platum.kr/archives/32000

2. Going beyond Korea into the world

Dec.10, 2014 etnews : Korean mobile game competition twice higher than US and Japan... "Fiercest global competition ever" http://www.etnews.com/20141210000226

Dec.16, 2014 zdnet : What is the success key to the popularity of mobile games overseas?http://www.zdnet.co.kr/news/news_view.asp?artice_id=20141216102302

Dec.17, 2014 zdnet : Eye-catching mobile games winning popularity overseas http://www.zdnet.co.kr/news/news_view.asp?artice_id=20141217110502

16

3. Adieu 2014, Welcome 2015 - Korea

Dec.3, 2014 zdnet : Cultural landscape changed only five years after the introduction of smartphoneshttp://www.zdnet.co.kr/news/news_view.asp?artice_id=20141203164947

Dec.19, 2014 Media Pen showing 'rapid growth' in domestic mobile ads and payment market... May outpace PC ads in the upcoming yearhttp://www.mediapen.com/news/articleView.html?idxno=57374

Dec.11, 2014 zdnet : Korea is top among the OECD members in internet access … Mobile↑http://www.zdnet.co.kr/news/news_view.asp?artice_id=20141211123035

4. Domestic broadcasters leaving YouTube

Dec.14, 2014 etnews : SMR, YouTube ‘PIP Deal’ broke off… P detour irregular way of watching emergedhttp://www.etnews.com/20141212000204

Dec.22, 2104 Financial News : Daumkakao, invested KRW 100billion and established K Venture Group ... Fostering ventureshttp://www.hankyung.com/news/app/newsview.php?aid=2014121682281

Data Source

17

5. Daumkakao VS Naver

Dec.2, 2014 etnews : Daumkakao, launched a Daum Cloud mobile app 2.0 http://www.etnews.com/20141202001864

Dec.12, 2014 zdnet : Katalk vs Line, into the character competition 'full of interest'http://www.zdnet.co.kr/news/news_view.asp?artice_id=20141212105659&type=xml

Dec.17, 2014 etnews : Daumkakao, created a partnership with the Seoul Taxi Association for a Kakao Taxi servicehttp://www.etnews.com/20141217000134

Dec.18, 2014 CCTV News Line : Mobile payment service using 'LINE Pay’ launched… except Korea and China http://www.cctvnews.co.kr/atl/view.asp?a_id=16337

Dec.19, 2014 Newsis Line : Acquisition of MixRadio from MShttp://www.newsis.com/ar_detail/view.html?ar_id=NISX20141219_0013367574&cID=10402&pID=10400

Dec.22, 2104 Financial News : Daumkakao, invested KRW 100billion and established K Venture Group ... Fostering ventureshttp://www.fnnews.com/news/201412221756020058

Dec.22, 2014 news1 : Naver, to launch the mobile payment 'Naver Pay' in the first half of next yearhttp://news1.kr/articles/?2012738

6. Chinese IT companies, rushing into Korea market

Dec.2, 2014, etnews : Tencent, in pursuit of stepping into the Korean financial market in partnership with Hana Financial Group http://www.etnews.com/20141203000236

Dec.3, 2014 etnews : Korea Smart Card, launched a transportation card dedicated to Chinese tourists in partnership with Alipayhttp://www.etnews.com/20141203000236

Data Source

Thank you

Contact us HP www.mobidays.comfb https://www.facebook.com/mobidays.enlinked in https://www.linkedin.com/company/mobidayse-mail globalsales@mobidays.com