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StratosHear Revolutionizing mobile advertising
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Transcript of Mobi Adz
StratosHear
Revolutionizing mobile advertising
MobiadzMobiadz
WAPWAP
StratosHear – WAP (MobiAdz)StratosHear – WAP (MobiAdz)
• Premium Mobile WAP Ad Network
• Serves 6.5 - 7 billion Text / Banner Ad requests per month via WAP
• More than 700 unique publishers
• Extensive targeting
– Handset manufacturer
– Handset OS
– Handset Functionality
– Operator
– Channel/ Site Genre
• Targeting Family Branded, Non branded, Adult sites available
How StratosHear’s Mobiadz worksHow StratosHear’s Mobiadz works
StratosHearMobiadz
Publishers Advertisers
Brand Advertisers
Content PlayersIndian
International
Publishers bring Traffic through their WAP sites
StratosHear gets campaigns and
displaysbanner / text Ads
Advertisers give us content /
products to sell
Opportunity for Content Clients: Opportunity for Content Clients:
Some Sample BannersSome Sample Banners
Manufacturer % of Inventory
Nokia 52%
Samsung 15.5%
Sony Ericsson 6.90%
LG 2.20%
HTC 1.74%
Others 21%
Samsung Giorgio Armani & Galaxy S
Total Network Inventory: 6.5 - 7 Billion per month
Handset Targeted Ads: Example Samsung Omnia
Handset Inventory Break UpHandset Inventory Break Up
iOS – Apple’s OS RIM – Blackberry OSAndroid OS – Sony Ericsson
OS % of InventorySymbian 45%
Windows Mobile 3%
RIM 1%
Android 5%
iOS 0.5%
Total Network Inventory: 6.5 - 7 Billion per month
Handset OS Inventory Break upHandset OS Inventory Break up
MobiAdz Premium NetworkMobiAdz Premium Network
• The most premium sites in the country including:
– News Business & Finance Channel:
• Moneycontrol (m.moneycontrol.com)
• IBN Live (m.ibnlive.com)
• Indian Express (m.indianexpress.com)
• Financial Express (m.financialexpress.com)
• Reuters (in.mobile.reuters.com)
• Oneindia (oneindia.mobi)
• Tech2 (m.tech2.com)
– Sports
• Cricket Nirvana (m.cricketnirvana.com)
• Cricbuzz (m.cricbuzz.com)
• That’s Cricket (http://cricket.oneindia.mobi)
* Rates for regular banners
Click to Landing Page to provide more information on products and services
Click to Call on the IVR Media portals
Click to Lead
Click to e-mail
Click to download applications, games, wallpapers etc.
Other Click FunctionalitiesOther Click Functionalities
Click to SMS
Our Client listOur Client list
WAP - MobiadzWAP - Mobiadz
For entertainment domain clients:
Click to call functionality on WAP
Case Study
Objective: To divert traffic to their IVR portal and promoting the short code to callers from several operators
Targeting: Operator targeting
Deliverables: Maximizing revenue for the IVR portal
CTR: .7%
Conversion rate: Up to 30% achieved
For search engine clients:
Click to download functionality on WAP
Objective: To get more and more users to download the application
Deliverables: Maximizing revenue for the client through increased downloads
CTR: .7%
Conversion rate: Up to 27% achieved
Click to Download Case StudyClick to Download Case Study
Click to Download Case StudyClick to Download Case Study
Objective: To get more and more users to download the ICICI mobile application
Deliverables: Maximizing revenue for the client through increased downloads
CTR: .5%
Conversion rate: Up to 24% achieved
Case Study – Love Guru
Campaign Objective:
Promotion of IVR Media Portal of One97 – Love Guru
Target:
High number of calls on their IVR wherein users could discuss their Love problems and take Love tips.
Promotional Channel: WAP
Activity:
Click to Call. A click on the WAP banner by a user would lead them to the IVR of One97 where the content was hosted.
Result:
Duration: 3.5 HoursClicks: 3,247
As per the reports shared by One97 team, there was a commendable spike on the day the campaign was run.
